<h2>Promotions: Saviour of the Brand</h2>
Communicating the value and key information related to your product or service is a key aspect of promotions. It helps in building the awareness of the brand and increases its recognition. Promotions are all about gnawing loudly at every corner of the...
A number of models have been developed to depict the stages a consumer may pass through in moving from a state of not being aware of a company,product,or brands to actual purchase behavior.
AIDA model
The AIDA model was presented by Elmo Lewis to explain how personal selling works. It shows a...
aidamodel
effective communication
elmo lewis
hierarchy
hierarchy models
linear hierarchy
models
response
response hierarchy models
response models
stages of hierarchy
traditional
traditional models