aida model

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    Promotions: Saviour of the Brand

    <h2>Promotions: Saviour of the Brand</h2> Communicating the value and key information related to your product or service is a key aspect of promotions. It helps in building the awareness of the brand and increases its recognition. Promotions are all about gnawing loudly at every corner of the...
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    Traditional Response Hierarchy Models

    A number of models have been developed to depict the stages a consumer may pass through in moving from a state of not being aware of a company,product,or brands to actual purchase behavior. AIDA model The AIDA model was presented by Elmo Lewis to explain how personal selling works. It shows a...
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