after-sales services

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    Research Study on Managing After-Sales Services: Strategies and Interfirm Relationships

    Description After-sales business plays an instrumental role in dictating firms' financial well-being and competitiveness. Due to global competition, shrinking profits in primary products sales, and stagnating revenues, firms have expanded their after-sales businesses to boost sales, enhance...
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    White Paper on After-Sales Services Necessity and Effectivness

    Description The service you provide to your customers is crucial to your business success. For many customers, after-sales service is what makes one supplier stand out from another, often more than product or price. Good customer service can attract new business and can create a loyal customer...
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    Case Study on After-Sales Services and Customer Relationship Marketing

    Description A relationship between a company and a customer has previously been based on a productcentric view; however, today relationship between the two parties has taken a shift and customers are the main focus in maintaining relationships (Gaiardelli et al., 2007). Creating a good...
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    Study on After-Sales Services and Customer Relationship Marketing

    Description After-sales services have proven to be of importance, and a strategic after-sales framework is necessary. Three major activities that play a crucial role within the after-sales services in the manufacturing industry are field technical assistance, spare parts distribution and...
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