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Description Perception is our sensory experience of the world around us and involves both the recognition of environmental stimuli and actions in response to these stimuli. Through the perceptual process, we gain information about properties and elements of the environment that are critical to...

Description Today’s dynamic & competitive marketing world marketer trying to fulfill the needs & wants of customer in an effective ways better than the competitors. Promotional activities including advertising are powerful tools through which a company reaches its target audience, and conveys...

Description Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers. Attention to Advertising ATTENTION TO ADVERTISING AKADEMISK...

One fine day you are hungry and craving for a Pizza, what do you do? The most easiest way you think of is check out the menu & order online. Ordering online gives you lot of payment options along with Cash On Delivery (COD). So you go to google, you want to have a pizza from either Pizza Hut or...

According to an in depth research done on the influence of advertising on children it was found that children between the age of 2 and 11 watch an average of 21.5 hours of TV a week and may see between 22000 and 25,000 commercials a year. And its impact on children can not be overlooked...

Research clearly indicates that, in addition to parents and peers, alcohol advertising and marketing have a significant impact on youth decisions to drink. "While many factors may influence an underage person's drinking decisions, including among other things parents, peers and the media...

The impact of advertising is a matter of continuous debate. For and against claims about advertisement have been made in different contexts. Cigarette manufacturers have been claiming that cigarette advertising does not encourage smoking and their eventually successful opponents just the...

Do’s and Don’ts for Indian Advertisers – Codes laid down by AAAI (Association of Accredited Advertisers of India) Don’ts Individual media and media groups should preferably establish their own codes of ethics. Some newspapers and magazine refuse to publish advertisements for tobacco and...

Are advertisers sticking to them when they show a girl walking on a beach for cement add ? No guy in this world attracted women just by applying some lame deodorant and no women lit your house in dark by chewing up some little gum. My point is if you cant promise what you show then where are...

Babelgum web TV poised for US expansion, seeks greater content, more advertisers ... consumers are facing new concerns about the... Bush came into office as America's first "MBA president, " but a raft of problems are threatening to tarnish h... General Motors ... More...

2008: New Year, new challenges for Indian advertisers CNBC-TV has asked ad bigwigs on what to expect in the New Year. Harit Nagpal, Chief Marketing Officer of Vodafone, said there is a high degree of competition in the market. “At the end of every quarter, one is answerable for the money...

Do you think advertisers should now stop using Team India players in endorsements and also as brand ambassadors? India's exit from the World Cup has shocked this cricket-crazy nation. Fans believe that the country's cricket stars are more interested in appearing in advertisements than turning...