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FINAL PROJECT WORK ON “Consumer Behavior towards Soft Drinks and In Particular towards Coca-Cola“ THE PROJECT SUBMITTED TO THE UNIVERSITY OF MUMBAI IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF DEGREE OF MASTER OF MANAGEMENT STUDIES (MMS) BY SARGAM NILESH AMBADAS ASHA PARLE TILAK...

Description how merchandising of soft drinks is done and how the promotional activities like advertising, sales promotion impact the consumers perception etc. SUMMER INTERNSHIP PROJECT WORK ON “MERCHANDISING IN TRADITIONAL RETAIL“ THE PROJECT SUBMITTED TO THE UNIVERSITY OF MUMBAI IN PARTIAL...