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    Personal selling

    Description Personal Selling which is an important concept in Sales Management. Personal Selling Setting the Stage UPS Builds Trust and Long-Term Customer Relationships 1. What does Carl Strenger, a UPS Vice President, mean by a “consultative discussion” with the customer? 2. When teaming up...
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    Personality Development Self Esteem

    Description This is a PPT on Personality Development and Self esteem. ? ? ? ? ? ? Self-Esteem…What is it? Self-Esteem…What’s it made of? Types of Self-esteem The secret to improving Self-esteem What do few leaders say about it Case study of an amazing leader ? Self-esteem refers to the...
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    Orgaisational Changes in Unilever

    Description The PPT explaining Orgaisational changes in Unilever. Organizational subtitle styleat Click to edit Master Changes Unilever 1/22/13 Unilever ?Large British-Dutch multinational catering to a wide variety of consumer product brands. than 350 brands, 70% revenue from top 25 - Ben &...
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    Competition analysis

    Description Competition analysis Competition analysis What Is Competition Like & How Strong Are the Competitive Forces? Objective • To identify – – Main sources of competitive forces Strength of these forces • Key analytical tool – Five forces model of competition Five Forces Model of...
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    99acres.com Company analysis

    Description Describing about Introduction of the 99acres.com. INTRODUCTION ? Whether we are looking to buying our personal property or are interested in investing in some commercial property venture,there are bound to be numerous queries cropping in our mind. The one stop where we could find...
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    Advertising-Fundamentals

    Description Advertising in detail.It can be used as a primer to Advertising. Advertising DEFINITION OF ADVERTISING: The American Marketing Association defines advertising as “Advertising is defined as any paid form of non-personal communication about an organization, product, service, or idea...
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    Amazon Company Analysis

    Description This is a presentation describing the analysis of amazon company. AMAZON.COM - Inc. Case-Study Overview • • • • • • Existing Condition – Amazon overview – Industry overview History, Key Facts, Goals and Objectives and Stock Information Amazon Proposed Vision and Mission External...
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    Advertising-Fair and Lovely vs Fairever

    Description Fair and Lovely vs Fairever.It highlights the way both companies approached advertising. Cultural Norms, Fair & Lovely, and Advertising Click to edit Master subtitle style 1/22/13 Cosmetic Market ?3000cr ?Still ?Just market at primary stage 22% market penetration share...
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    Key Account Management

    Description Key Account Management which is a very important topic as per B2B or industrial marketing. Key Account Management Marketing and Sales Excellence -1- Operating model relationship overview Market Factors Distribution Customer Partners Government Competition Supply Chain •...
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    Partnership General Motors & Daewoo

    Description This presentation is about overview and reasons of the problems associated with General motors and daewoo alliance. Failed marriage Between General Motors and Daewoo Overview ? General Motors Today ? General Motors, also known as GM, is the world's second largest car...
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    Services Marketing

    Description Services Marketing Services Marketing SERVICE (Defn) : “It is an activity which has some element of intangibility associated with it, which involves some interaction with customer and / or with property in their possession and does not result in transfer of ownership” MARKETING ...
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    Advertising-Media

    Description introductory document on Media management in advertising. MEDIA INTRODUCTION One of the challenges faced by marketers in markets is inadequate awareness about brands, product and its usage. It is observed that low awareness level leads to ? High inertia to adopt new products. ...
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    Branding Concepts

    Description Branding Concepts Brand Concepts & Strategy Structure • What is a Brand?…. Product vs Brand • Brand Identity … Developing a Brand Framework • Brand Strategies … Extension & Revitalization What is a Brand? Essence of a Brand : Aaker • “A company’s brand is the primary source of...
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    Industrial Marketing

    Description Industrial Marketing.It covers the whole sales process for B2B marketing in detail. INDUSTRIAL MARKETING ? INDUSTRIAL PRODUCT (Defn) It is the Product or Service which is offered to Manufacturing, Trading or Service Organisations or to Professionals or Professional Institutions for...
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    Public relations(PR)

    Description Public relations(PR) PUBLIC RELATION “Public Relations is defined as helping an organization and its publics adapt mutually to each other.” Public relations is a planned and sustained activity to help an institution create a social climate favorable for its growth. It is based on...
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    Bajaj Company Analysis

    Description This presentation is explaining information on organization structure of bajaj auto. COMPANY HISTORY HUMAN RESOURCE MANAGEMENT PRODUCTION AND QUALITY CONTROL RESEARCH AND development Bajaj eco spirit MARKETING STRATEGIES FINANCIAL Overview SWOT ANALYSIS FUTURE GOALS local community...
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    Marketing Plan

    Description Marketing Plan MARKETING PLAN • Marketing Plan is defined as : “A detailed and systematic formulation of program of actions” • A Marketing Plan specifies 1 Result :- What are the results to be achieved 2 Resources :- What are the types of resources available during implementation...
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    Integrated Marketing Communications

    Description introduction to Integrated Marketing Communications. Competition analysis Differentiation Consumer analysis Segmentation Positioning Marketing Strategy Product Price Distribution Communication Communication strategy Product/ Benefit Benefit 1 Benefit 2 Benefit 3 Product 1...
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    Zara's Business Model and its Strategy

    Description This is a ppt about zara's business model and its strategy. OVERVIEW Zara Philosophy The original business idea was very simple. Link customer demand to manufacturing, and link manufacturing to distribution. That is the idea we still live by. — José María Castellano Ríos, Inditex...
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    Makemytrip Company Analysis

    Description This ppt covers topics like introduction to the company; their presence across the country;its reach, rank, traffic; and competitor analysis; its undisputed leadership; key challenges facing makemytrip, swot analysis of makemytrip. Make MyTrip.com Content • Company Snapshot •...
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