Search results

  1. K

    Mumbai Suburban ATVM Feasibility

    Description The PPT discuss about ATVM Feasibility and it contains topics like research methodology of mumbai suburban smartcard service, sample size, data, data analysis, conclusion, limitation, recommendation, Research Methodology Mumbai Suburban Railways’: ATVM Smartcard Service Presented...
  2. K

    Virgin Atlantic: Case Analysis

    Description Virgin Atlantic: Case Analysis Virgin Atlantic Case Study Analysis The goal of Virgin Atlantic was to provide a unique experience. They wanted that people should remember them and they wanted to be original, spontaneous and informal. Richard Branson has a big role to play in the...
  3. K

    Evergreening Pharmaceuticals

    Description The PPT explaining about process of evergreening and it contains topics like drug derivatives, bipolar exceptions, patent linkage, data exclusivity, M&A, compulsory licensing etc INTRODUCTION INTRODUCTION DRUG DERIVATIVES BOLAR EXCEPTION PATENT LINKAGE DATA EXCLUSIVITY M&A...
  4. K

    BOOK REVIEW : It Happened in India

    Description This is presentation about the book review titled It Happened in India. BOOK REVIEW IT HAPPNED IN INDIA Kishore Biyani (KB) - Background ? ? ? Kishore Biyani: New face of Indian retail, 50, is CEO, Future Group & MD Pantaloons Retail which is designed to cater to the entire...
  5. K

    CSR in Banking

    Description The presentation Describing on Corporate Social Responsibility(CSR) in Banking CSR IN BANKING SECTOR CSR Pillars Sustainable banking ? Fighting poverty with micro finance by empowering neglected sections of society such as, women, minorities, backward communities and the poor...
  6. K

    Delivering Effective Presentations

    Description The objective of PPT is Delivering Effective Presentations and it contains topics like introduction, how to avoid stage fright, delivery method, audience attention techniques, preparing for presentation, delivering presentation 1/22/2013 Delivering effective presentations 1...
  7. K

    Value Opportunity Analysis: Mehak Stores

    Description Value Opportunity Analysis: Mehak Stores Retail Brand Management Value Opportunity Analysis (Retail Store) VALUE OPPORTUNITY ANALYSIS Ratings on scale of 5 (fields marked x are not included in the survey and the analysis) Emotion Adventure Independence Security Sensuality...
  8. K

    Value Opportunity Analysis: Shopper's Stop

    Description Value Opportunity Analysis: Shopper's Stop RETAIL BRAND MANAGEMENT Shoppers Stop belongs to K. Raheja Group and was started in India in 1991, headquartered in Mumbai. It has more than 200 Stores at present and plans to expand further in the near future. Shoppers Stop has upgraded...
  9. K

    WalMart: Rise & Fall

    Description the rise and fall of WalMart as it began expanding in different countries and yearnings derived out of it. Introduction Wal-Mart is the world’s largest retailer, operating in 15 countries with 6500 stores. As of Nov 6, 2008, net sales for the 39-week period ending Oct 31, 2008 were...
  10. K

    WalMart: VRIO Analysis

    Description WalMart: VRIO Analysis WAL-MART VRIO ANALYSIS Wal-Mart’s Resources Valuable? Rare? Difficult to imitate? Exploited by Org? Sam Walton’s leadership Drive for achievement. Inspiration to employees. Good learner. Y Y Y Y Early presence in small & medium size towns. Strategic...
  11. K

    Pepsi vs Coca Cola

    Description Pepsi vs Coca Cola ABSTRACT Soft drinks are playing the vital role in the market and the companies are also getting the good profits on these products. The soft drinks industry has originated in 1772. Now these drinks spread all over the world and the millions of bottles is consumed...
  12. K

    ADVERTISING APPEALS

    Description Brands in terms of Transfer or Masculine/Feminine Appeal, Name-calling, Scientific Evidence, Repetition, Bandwagon, Snob Appeal, ADVERTISING APPEALS ADVERTISING APPEALS Advertising cannot create a need for a product or service, because as humans we have the basic needs of food...
  13. K

    BRANDING STRATEGIES

    Description plan of execution conducted for a brand in order to increase the brand’s market & optimize brand functioning. Product Branding, Line Branding, Range Branding, Umbrealla Branding, Double Branding, ENdorsement Branding. BRANDING STRATEGIES Defining Strategy ? A Strategy is a...
  14. K

    Brands for Relaxation Products

    Description Brands for Relaxation Products FMCG Brands for Relaxation In terms of market demand RELAXATION Today, the pace and mode is fast, hectic and tiring. It is literally a rat race. In such a tiring lifestyle, every human craves relaxation. And with people working harder day by day, the...
  15. K

    Gillette

    Description Brand Extensions of Gillette, Product Lines, Consumer Survey, Promotion Strategy and The Success Story. CONTENTS • • • • • • Background Brand Extensions of Gillette Product Lines Consumer Survey Promotion Strategy The Success Story BACKGROUND • Founded in 1901, Gillette Company...
  16. K

    IT in Retail Shoppers Stop

    Description Highlighting IT in Retail and it contains topics like Indian retail industry, Shoppers Stop,supply chain, distribution center, advantages, ADCMS implementation, EDI, proximity marketing, cloud computing Information Technology in Retail Industry – Shoppers Stop Presented by: Abhijeet...
  17. K

    Case Study - Haldiram's

    Description It talks about how the company is trying to achieve the right marketing mix. Haldiram's Group - Seeking the 'Right' Marketing Mix Introduction Over a period spanning six and a half decades, the Haldiram's Group (Haldiram's) had emerged as a household name for ready-to-eat snack...
  18. K

    Case Study Segmentation-Bajaj Fans

    Description It talks about the history of the company along with what the future holds for the company. And then it finally explores the keys elements of the marketing strategy Market Segmentation – A Case Study on Bajaj Fans THE MARKET SCENARIO PRE-2000 Electric Fans is a high market...
  19. K

    Sales and Distribution by Internet for Banks

    Description report on Sales and Distribution through internet adopted by banks Sales And Distribution Assignment Sales and Distribution by Internet for Banks Contents INTRODUCTION...
  20. K

    Marketing Research - Reference Sheet

    Description Marketing Research - Reference Sheet General Information of Market Research 1. Definition 2. Meaning 3. Features / Characteristics 4. Objectives 5. Market Research V/S Marketing Research 6. Growing Importance of Marketing Research 8. Advantages / Importance of Marketing...
Back
Top