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Description One of the fundamental principles of marketing is the concept of market segmentation. Sometimes it is referred to be as one of the potentially most creative areas of marketing. Therefore, what is it, why is it important and how has it changed in a web enabled world? The starting...

Description Every business organization reaches to the customers through their goods or services. To sell the products to the customers a number of activities are being performed. This is called marketing and it is an important function. Synopsis On Sales Promotion Strategy of Selected...

Description The majority of emerging market nations continue to have largely rural, agrarianbased economies. In India alone, of the one billion residents counted in the 2001 census, roughly 720 million people lived in rural areas. 1 Marketing Channel Strategies in Rural Emerging Markets...

Description marFMCG persisted with the use of the product life cycle concept continued to have a competitive advantage over those who did not. It is clear that the use of the model has a significant impact on the success of the business strategy and the associated corporate performance...

Description According to the United Nations World Tourism Organisation (UNWTO), cultural tourism includes movements of persons for essentially cultural motivations such as study tours, performing arts and other cultural tours, travel to festivals and other cultural events, visit to sites and...

Description As outlined, the Acholi sub-region is a relatively more rural and poor area of Uganda. These factors, combined with poor transportation infrastructure, lack of business services, and limited commercial development make the market context significantly different to other parts of the...

Description The transnational SWOT analysis was produced within the framework of the Low Cost Zero Waste Municipality project co‐funded by the European Regional Development Fund. Its focus was to provide Local Authorities with a transnational SWOT Analysis of different types of sustainable solid...

Description The primary aim of strategic planning is to bring an organization into balance with the external environment and to maintain that balance over time (Sackett, Jones, and Erdley 2005). Organizations accomplish this balance by evaluating new programs and services with the intent of...

Description Barez Industrial Group is a company that produces radial tires for the two largest automakers; Iran Khodro and Saipa Company. The most obvious indicator of this company strategy is development of producing scale and product's design ability according to the growing rate of automakers...

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Description The purpose of this paper is to describe how demand planning can increase agility in supply chains. The paper builds on a case study from mobile infrastructure industry with explicit focus on project business environment. Plan for supply chain agility at Nokia Lessons from the...

Description This research investigated the economic, social and environmental impacts in supply chain management (SCM), and how different organisations are addressing the issues of sustainable development. The main findings of the research. 0.1 Supply Chain Strategy and Evaluation First Report...

Description Supply Chain Management (SCM) and shows that supply chains in some shape or form are required to deliver products and services that either we - or our organisation - need or think are needed. For every business transaction there is a supplier and a customer and there are activities...

Description More than forty years has passed since the start of the North Sea oil and gas developments. On the managerial side of the projects there have been large cost overruns, project planning and control measures developed to avoid these, initiatives to improve the industry's...

Description Have you ever considered what your project weltanschauung is? Would you be surprised to find out that your weltanschauung may in fact assist or hinder your ability to manage the project? Additionally, you might discover that your weltanschauung may alter or change as your project...

Description Logistics management is increasingly becoming a topic of interest among academicians and practitioners since it may lead to reduced operational costs, improved delivery performance and increased customer satisfaction levels. Logistics Industry: Global and Indian Perspectives...

Description The logistics industry in India is evolving rapidly and it is the interplay of infrastructure, technology and new types of service providers that will define whether the industry is able to help its customers reduce their logistics costs and provide effective services (which are also...

Description India is being touted as the land of opportunity for logistics service providers all over the world. The Indian logistics market represents $ 50billion and is growing at a rate of 7 percent annually. CONSULTING Study of Logistics in India Roads Railways Sea Air CONSULTING Logistics...

Description Blue Dart, South Asia's premier express air and integrated transportation, distribution and logistics company, offers secure and reliable delivery of consignments to over 25,498 locations in India. As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue...