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"Brand equity relates to the fact that different outcomes result from the marketing of a product or service because of its brand name or some other brand element that if that same product or service did not have that brand identification." It represents the marketing effects uniquely...

Social construction of reality argues that people learn to behave in their social world through interaction with it. Attitude change theory states that our perceptions guide our behavior.

Mass communication theories are explanations and predictions of social phenomena that attempt to relate mass communication to various aspects of our personal and cultural lives or social systems

Management By Objectives (MBO): At the beginning of the review period, meet with employee and agree on goals for the employee to achieve by the end of the period Involve employee in setting goals Measurable goals Challenging but realistic, difficult but achievable At the end of the review...

The core roles of human resource management are grouped below into four categories. The titles of the clusters are tentative, and are open for comment. PLANNING AND ORGANISING FOR WORK, PEOPLE AND HRM  Strategic perspective  Organisation design &#61607...

Industrial Unions: *Presently most common form of union *Organises all workers in a particular industry *Promotes sectoral based collective bargaining *Strength is in no. of members per sector *Cosatu policy of 1 union for 1 industry *Stronger unions due to 1 industry focus

Craft Unions: *Earliest forms of trade unions. *Promote the skilled status of members *Recruit within a particular craft *Membership through apprenticeship system *Power in skill and ability to control entry into the profession, i.e. control supply of skill

Ask your self these questions to determine if you or other managers in your organization have the "X" factor. 1. How well do you know yourself with regard to self improvement and development? 2. Do you understand, admit and work on personal weaknesses? 3. Do you seek responsibility and take...

The problem-solving interview Playing the role of helper more so than judge, the manager creates an environment through which the employee can discover his or her own developmental needs The mixed-model interview Allows for the problem solving interview in the beginning, where the subordinate...

The tell-and-sell method Communicates to employees their performance as accurately and directly as possible with little return feedback, but can lead to defensiveness. The tell-and-listen interview Communicates to employees their strengths and weaknesses, but also allows for return feedback...

COMPONENTS OF LOGISTICS MANAGEMENT This is a COMPONENTS OF LOGISTICS MANAGEMENT discussion

Collective Bargaining: An ongoing process with employers, does not end with wages Representation: Election of shop steward, who are full time employees, and represent the interests of union members Collective Action: Workers go on strike Consumer Boycott: link with community to boycott...

Types of bargaining structures:- *Narrow decentralised units: when a union represents the interest of one group of workers at a particular plant *Broad decentralised units: Unions of several unions combine to form one bargaining unit represent different sets of employees

Hello friends, My self Anuraag Gutgutia, i am sharing HUMAN RESOURCE PLANNING FRAMEWORK, Check attachment below for HUMAN RESOURCE PLANNING FRAMEWORK. Thanks

TECHNIQUES FOR MARKET EVALUATION. Sales analysis Market-share analysis Marketing cost and profitability analysis Efficiency ratios Marketing-effectiveness rating review Marketing audit

Planning Research Implementation Control Evaluation

Collective bargaining is a method of determining the terms and conditions of employment and regulating the employment relationship between representatives of management and employees with the intention to reach an agreement which may be applied to a group of workers. The things which can be...

All styles passive,assertive,aggressive etc have their proper place and use. However,Assertive communication still is the healthiest. In this boundaries of all parties are respected. Easier to problem-solve; fewer emotional outbursts. It requires skills and a philosophy change, as well as...

ABOUT BARS( Behaviourally anchored rating scale): It replaces the vague descriptors in a traditional rating scale with specific examples of performance Example: Customer assistance 5 = Expected to volunteer to help customer and to walk with customer 4 = Expected to walk with customer to...