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Process Costing ________________________________________ Process costing is used in those situations when it is impossible to clearly differentiate the cost of individual units of production. For example, it is a prime candidate for use in an oil refinery, where it is impossible to track the...

ACTIVITY BASED COSTING 1. INTRODUCTION Activity Based Costing (ABC) is a method for developing cost estimates in which the project is subdivided into discrete, quantifiable activities or a work unit. The activity must be definable where productivity can be measured in units (e.g., number of...

hi, i m looking for 3 projects: 1) Micro finance 2) Islamic Banking 3) Micro insurance

Hey i m looking for a project on micro insurance and micro finance.....

Hey any one has got a project on islamic banking??

Hey i m looking for a project on micro finance...

Has anyone got project on islamic banking????

Good work done.....!

INTRODUCTION:- India's vast rural market offers a huge potential for a marketer facing stiff competition in the urban markets. The rural market environment is very different from the familiar surroundings of the urban market. Rural consumers have customs and behaviors that the marketers...

Retailing Retailing involves all activities involved in selling goods or services directly to final consumers for personal, non-business use. A retailer or retail store is any business enterprise whose volume comes primarily from retailing. Any organization selling to final consumers – whether...

UNDERSTANDING PRICING Traditionally, price has been the major determinant of a buyer’s choice . This is still the case with the large segments of the buyers across the globe. Although the non pricing factors have become quite important in the last few decades...

Market segmentation There are very few products which can be sold to all people or organizations. Therefore, marketers must segment potential customers into subsets, or target markets that can be effectively and...

Chapter 20 : Introducing New Market Offerings. Challenges in New-Product Development The company can develop new products in its own laboratories, or it can contract with independent researchers or new-product development firms to develop specific new products. We can identify six categories of...

INDIAN LAWS IN MARKETING The legal environment in the country greatly influenced the marketing decision of business organization. The marketing manager must adjust and organize marketing mix to cope with the laws of the land. The recent ban on marketing of ‘ GUTKA’ in maharastra is a classic...

Marketing management - TAPPING INTO GLOBAL MARKET Introduction: With faster communication, transportation and financial flows, the world is rapidly shrinking. Products developed in one country can find enthusiastic market in others. A German businessman may wear an Armani suit to meet an...

DEVELOPING AND MANAGING AN ADVERTISING PROGRAM Advertising is called direct communication with customers According to Phillip Kotler: advertising is the paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Mission: It states the...

Designing and Managing Value Networks and channels ::: Marketing Channels and Value Networks Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption. The importance of channels: A...

MARKETING MANAGEMENT DESIGNING AND MANAGING SERVICES 1) THE NATURE OF SERVICES: The service accounts for more than 50% of India’s GDP. It is growing at a much faster rate than the other two sectors namely manufacturing and agriculture in highly competitive rapid globalization environment...

CHAPTER 12 ::: SETTING PRODUCT STRATEGY SUMMARY ::: Product Characteristics and Classifications Product Levels: The Customer Value Hierarchy The marketer needs to address five product...

MARKETING MANAGEMENT Defining marketing for the 21st century ASSIGNMENT The Importance of Marketing Financial success often depgndg on marketing ability. Finance, operations, accounting, and other business functions will not really matter if there is not sufficient demand for products and...