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Taj Hotel Taj Hotel By Anonymous Contents The 8 P’s with reference to The Taj Mahal Hotel Product Element A few of the Facilities and Services offered are as follows And more...............

Swades Swades - By Pooja Patel A brief introduction of the organization: ‘Swades’ organization was launched in the year 1960. It started off with a small office with a small workshop with just 10 employees with a vision. The organisation started of with a paltry sum of Rs.80 and has...

Sales Promotion Project Sales Promotion Project By Milind Gandhi ADVERTISING DOESN'T SUCCEED IN INDIA, PROMOTION DOES!! The problem with advertising is that it tries to force its way into the mind of the customer, which is resisted by him. In any advertising campaign, the aim of the...

Marketing Calculators Marketing Calculators By Divya Hariharan

Local Marketing Local Marketing By Urvi Parekh Contents LOCAL MARKETING IN DEVELOPING COUNTRY DIFFICULTIES IN MARKETING THE PRODUCT CASE 1: WAL-MART OPERATIONS IN BRAZIL: AN EMERGING GIANT Logistics and Distribution Competition and more.................

Leather Products Marketing Leather Products Marketing - By Meheer Thakkare Contents 1) Scanning the Environment. 2) The different products and variations we are going to offer. 3) Choosing an appropriate Brand name. 4) Deciding the Labeling strategy. 5)...

Internet Marketing Internet Marketing - By Ashish Jain Topics Covered . Selection of Product or Service Disadvantage The success formula is ‘PRODUCT’ + “EXTRA” BEWARE INFORMATION PIRACY NEXT DOOR DROP SHIPPING – THE CONCEPT and more.................

HLL shakti HLL shakti By Ashish Jain Topics Covered are. Introduction: The rural India has a plethora of opportunities all waiting to be harnessed. Not surprisingly, it has become the latest marketing buzzword for most of the FMCG majors. Many of the FMCG companies are busy formulating...

Hero Honda Project Hero Honda Project - By Robin & Group Contents BOARD OF DIRECTORS MISSION STATEMENT THE HERO GROUP HISTORY HERO HONDA SPLENDOR FEATURES OF HERO HONDA SPLENDOR MARKETING STRATEGY MAINTENANCE STRATEGY 4P’S 4S’S SWOT ANALYSIS ENVIRONMENTALLY AND SOCIALLY...

Ficticious Project (Snuggle nest) Ficticious Project (Snuggle nest) By Meghna Thakkar Topics Covered are.. INTRODUCTION BUSINESS REVIEW PROBLEMS AND OPPORTUNITIES QUANTIFIABLE SALES OBJECTIVES OVERALL PLAN STRAGIES TARGET MARKETS AND MARKETING OBJECTIVES COMMUNICATION GOALS TACTICAL...

Ficticious Product (Dexter Visions) Ficticious Product (Dexter Visions) By Milind Gandhi Topics covered are.. BRAND NAME SIMULATED ENVIRONMENTAL ENGINE (SEE) Detailed description FEATURES and more............

Event Management ( Big Dreamz Company) Event Management ( Big Dreamz Company) By Anonymous Topics Covered ORGANISATIONAL STRUCTURE DESCRIPTION OF THE PROPOSED BUSINESS MARKETING STRATEGY INDUSTRY ANALYSIS and more.....

Interview with HRM: By Manish Vyas

Electronic Industry after 2005 Electronic Industry after 2005 - By Ashish Jain Topics Covered STRENGTHS AND WEAKNESSES OF CHINA What is Chinese advantage? What the Indian manufactures can do? What is the solution? : And more..........

E-Choupals E-Choupals By Aditya Krishnan ITC's electronic choupal ITC initiated its e-choupal project to streamline its dealings with Indian farmers in 2000. This is a project on a massive scale that ultimately aims to cover every sixth Indian village. Each choupal covers around eight...

Duracell Duracell By Anonymous Topics Covered.. Summary Situation Inspection Research Planning Execution

Custom Foods (Ficticious Product) Custom Foods (Ficticious Product) By Natraj Contents MARKETING MIX SWOT ANALYSIS ZERO TIME TECHNIQUES DIFFERENTIATION SEGMENTATION SELECTION OF TARGET MARKET PACKAGING CUSTOMER RELATIONSHIP MANAGEMENT CONCLUSION ACKNOWLEDGEMENT BIBILIOGRAPHY

Consumer Durables In India Consumer Durables In India - By Mustufa Arsiwalla CONTENTS 1.Introduction 2.Television: CTV 3.Refrigerator 4.Air-conditioner 5.Washing Machine 6.Future Scenario 7.Conclusion & Recommendation 8.Bibliography

Coke Hard Copy Coke Hard Copy By Hardik Shah

Brand Wars of Coke & Pepsi Brand Wars of Coke & Pepsi - By Aditya Krishnan Topics covered 1 History 1.1 Early years 1.2 New Coke to the present 2 What goes into Coca-Cola? 3 Coca-Cola's advertising 4 Controversies surrounding the Coca-Cola drink 4.1 Urban legends about Coca-Cola 4.2...