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Description In any business–to-customer (B2C) type of environment, satisfying a customer is the ultimate goal and objective. More often than not, it can be quite an issue. This is perhaps due to the fact that organizations sometimes do not really understand of what actually goes on in a...

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Description Social media is a phenomenon that has become an important aspect in marketing mix and revolutionizing the way companies interact with customers. It is a new research field and a quick literature scan reveals that not many studies exist. Christine Adhiambo Odhiambo SOCIAL MEDIA AS A...

Description The aim of this paper is to elaborate the relationship between online and offline marketing. As fundamental research problem has been taken the spread opinion that online marketing is only providing additional instruments to the traditional framework. The Relationship between Online...

Description When a new product is being introduced in to a market, it normally undergoes a series of step in the market; these steps are introduction growth, maturity and lastly the decline stage. These steps follow each other chronologically and thus referred to as the product life cycle (PLC...

Description The cockpit of the 757 Boeing jet is a maze of instruments (analytic tools) that produce flight performance data (metrics) that are critical to the safe and efficient flight of a 757. It would be impossible to fly a 757 without theses analytic instruments and performance metrics...

Description Marketing suffers from a crisis of credibility. Typically, executives outside the marketing department perceive that marketing exists solely to support sales, or that it is an arts and crafts function that throws parties and churns out color brochures. Either way, marketing often...

Description Mergers and acquisitions (M & A) have been a very important market entry Main object of this research paper is to show the marketing strategies and quality management of five star hotels in order to improve its revenue and the research problem is, how can Marketing Strategies and...

Description The price variable is among the most powerful instruments in the arsenal of the executives to achieve entry deterrence objectives. There are two main pricing strategies that firms may use to defend against a competitive market entry. THE ROLE OF PRICING STRATEGY IN MARKET DEFENSE A...

Copyright © Daintree Networks, 2004–2010 ZigBee® is a Registered Trademark of the ZigBee Alliance Position Description Channel Sales Manager: Specification Agencies and Manufacturer Representatives About Daintree Networks Daintree Networks is revolutionizing the smart energy landscape for...

Description Using as a starting-point the model of integrated marketing communication (IMC), which is based on the tenet that the company integrates the marketing message conveyed to the consumer, this paper switches the focus by highlighting the consumer’s message integration. Rethinking...

Description There is a variety of communication tools. One of the most popular and effective is actually Public Relations (PR). Nowadays, PR is not only managed by the internal influence, an organization, but the marketing perspective and consumer-orientation also power PR execution...

Integrated Marketing Communications Plan 2012-2013 Page 1 James R. Connor University Center - Integrated Marketing Communications Campaign 2012 - 2013 Executive Summary The James R. Connor University Center is the center of student life on the UW-Whitewater campus. Through all of the UC and...

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Description The purpose of this paper is to study the objectives, tools and media appropriate for each customer relationship stage and present a model showing this. Information era and changes caused by that have had an undeniable impact on these concepts. Thus, impacts of digital era and...

Description This is not for purposes of self-aggrandisement but for purely practical reasons. In truth, the canon of work on the area is modest and we hope that our observations will engender interest in what (we believe) is likely to emerge as a progressively vital area of marketing...

Description Integrated Marketing Communications (IMC) is the term used to describe the entire program by which you communicate with your customers. The “face, personality and spirit” of your company and products (all marketing mix variables) should blend together to present a unified message...

Description Direct mail, e-mail, mobile messaging, Facebook, YouTube, Twitter, Flickr, MySpace, Yelp, FourSquare, blogging, microblogging, podcasts—today there are a lot of different communications channels available for interacting with customers. The Power of Integrated Marketing...

Description This concept of IMC enables adequate tendencies accompaniment in the modern business conditions, which deal with Internet application in business activities, globalization and brand image importance. Author then analyses advantages and disadvantages of basic communication instruments...