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Description Maruti Suzuki is one of the leading automobile manufacturers of India, and is the leader in the car segment both in terms of volume of vehicle sold and revenue earned. It was established in February, 1981 as Maruti Udyog Ltd. (MUL), but actual production started in 1983 with the...

Description The Apollo Group was active in many parts of the health care value chain. Apollo Hospitals Enterprise Limited (AHEL), the publicly listed holding company, owned and operated hospitals in India and abroad. The hospitals specialized in providing upmarket tertiary care. AHEL also ran...

Description • Anti-aging skincare is the largest category in the US facial skincare market, worth over $2 billion in 2009. The category is perceived as recession-resistant by industry players due to the continued desire of consumers to maintain their skincare regimes even in weaker financial...

Description This paper analyses the determinants of broadband Internet access prices in a group of 15 EU countries between 2008 and 2011. Using a rich panel dataset of broadband plans, we show the positive effect of downstream speed on prices, and report that cable and fibre-to-the-home...

Description The liberalization of air transport markets in the USA, Europe, and other countries has led to an increase in airline competition on many routes. This increased competition has been spurred particularly by the success of low-cost airlines. In Europe, low-cost airlines such as...

Description Beauty and personal care global supremo • Procter & Gamble (P&G) is one of the largest consumer goods companies in the world and the number one global Beauty and Personal Care player. • The company has a diverse portfolio and its beauty and personal care activity is contained in the...

Description Although people often think of marketing as synonymous with advertising or salesmanship, it is actually much broader. Marketing consists of the full range of activities involvin facilitating commercial exchanges and having all of these activities be guided by a concern for customer...

Description This presentation contains forward-looking statements that reflect Toyota’s plans and expectations. These forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties and other factors that may cause Toyota’s actual results...

Description Physical activity levels in most affluent countries are low and many people do not meet the current recommendations. Particularly for people with a low income, economic strategies seem promising to stimulate taking part in sports activities. This study investigated the importance of...

Description Giant soft drink company Coca Cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Consequently it is seeking the help of Polianitis Marketing Company Pty Ltd to develop a professional marketing plan which willhelp the...

Description Since the birth of the Internet in 1969 to its commercial adoption in the 1990s, the World Wide Web has enabled businesses and consumers to connect with one another to exchange and share information, anywhere and anytime. The web has provided consumers and businesses with enormous...

Description Protecting the drinking water quality of Liberty Reservoir is an important goal for Carroll County and the rest of the Baltimore Metropolitan Area. In order to protect this drinking water resource, steps have been taken to address problems within the land area draining to the Liberty...

Description The readings in this first section introduce business strategy in two ways. The first is by diving into a particular definition of strategy, allowing the reader to get a sense of what the big issues are through some provocative statements by one of the most well known strategy...

Description This article is based on a study that intends to do an embracing analysis of Services Marketing as applied to the air transportation sector. As a main objective of the study, a Marketing strategy analysis of the national airline - TAP Portugal was carried out, with special emphasis...

Description During the first half of 2012, military officers deposed the Malian president in Bamako, Tuareg rebels declared the independent state of Azawad of northern Mali, and Islamist extremists subsequently imposed sharia law in the region. Now, nearly one year later, national, regional, and...

Description Aiming at the problem of reverse auction which involves one buyer and multiple sellers in procurement market, this paper studies about online reverse auction via internet during which different sellers arrive at different time and bid, and the buyer makes decision whether to purchase...

Description Indian organised retail industry is poised for growth. Apparel sector in particular has a great opportunity with alignment of Indian economy to globalised markets. With the widespread use of sales promotions- short term activities which provide material inducements to consumers and...

Description Transaction Utility theory was propounded by Thaler to explain that the value derived by a customer from an exchange consists of two drivers: Acquisition Utilities and Transaction utilities. Acquisition utility represents the economic gain or loss from the transaction. Where as...

Description Telecommunications companies also talk of their customers being their most important assets, just like companies in other business domains. The customers of telecom services like cellular telephony, all moving ahead with times and have started buying cellular services just like daily...

Description We analyse the pricing policy adopted by Ryanair, the main low-cost carrier in Europe. Based on a year’s fare data for all of Ryanair’s European flights, using a family of hyperbolic price functions, the optimal pricing curve for each route is estimated. The analysis shows a positive...