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    Case study on Balaji

    Description Established in 1994, Balaji Telefilms Limited (Balaji) has today emerged as one of the leading entertainment houses in India. Since the commencement of our journey, our compelling and cutting-edge content has been the result of our differentiated thinking and implementation...
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    Amazon Web Services – How AWS Pricing Works 

    Description While the number and types of services offered by AWS has increased dramatically, our philosophy on pricing has not  changed: at the end of each month, you pay only for what you use, and you can start or stop using a product at any  time. No long‐term contracts are required. ...
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    Sony in India

    Description India—A vibrant mix of different ethnic groups and cultures overflowing with its own unique energy. Sony has built a highly favorable brand image in India, which continues to see remarkable economic growth, and is working to enhance its presence. This special feature looks at Sony in...
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    PANTALOON RETAIL (INDIA) LIMITED

    Description Pantaloon had demonstrated aggressive growth in the last three years and touched over 12 million sqft in retail space. his will give advantage of economies of scale to sustain and grow the business in competitive external environment  PRIL has already tied up ~ 10 mn sq. ft. of...
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    Kingfisher

    Description In the broadest sense our business creates value for society in a number of ways. We help people to have better homes for themselves and their families and we have a long heritage of helping them do this in a more sustainable way. We operate in the heart of local communities...
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    Nokia to sell Devices & Services business to Microsoft in EUR 5.44 billion

    Description • Nokia to sell Devices & Services business to Microsoft in EUR 5.44 billion all-cash transaction − The transferred business includes the Mobile Phones and Smart Devices business units as well as an industry-leading design team, operations including all Nokia Devices & Services...
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    AN INNOVATION STRATEGY FOR LG ELECTRONICS

    Description Characterised by continuous change and innovation, the mobile phone industry then sets an exciting stage for devising an innovation strategy. Our focus will be on mobile phone manufacturer LG. LG Electronics, Inc. is in fact a consumer electronics company with two other business...
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    The Future of the Internet:Innovation and Investment in IP Interconnection

    Description Over the last decades, the nature of Internet traffic has changed from static data & text to interactive media content, effectively transforming the Internet into a new media platform as its usage shifted to richer types of content, particularly streaming video. The future...
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    ADITYA BIRLA NUVO LIMITED

    Description We believe that as a consolidated Company, our continuing efforts on brand building have resulted in the development and strengthening of a range of strong, distinctive brands like ‘Louis Philippe’, ‘Van Heusen’, ‘Allen Solly’, ‘Peter England’ in Garment business, ‘RAY ONE’ in the...
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    ADIDAS INDIA MARKETING PRIVATE LIMITED

    Description adidas was founded by Adi Dassler in 1948. It remained a family firm till 1988, when it was transformed into a corporation.The adidas Group is the world’s second-largest sporting goods company and had net sales of US$ 7.74 billion in 2004. adidas’ product range includes shoes...
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    The Premium of Value: Pricing and Promoting Luxury to the New Consumer

    Description While recent news of a global rebound in the luxury market has encouraged retailers, this comeback may be very different from those to which they are accustomed. Rather than finding a mainstay among older, brick-and-mortar shoppers, luxury retailers will encounter younger and savvier...
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    Masters of Rural Markets: Profitably Selling to India’s Rural Consumers

    Description For many businesses, India’s rural markets hold the key to future growth. Companies that recognize this enormous opportunity are stepping up efforts togain a strong foothold in these markets. Yet the high costs required to serve rurconsumers make it difficult for companies to...
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    Hewlett-Packard: Sustainability as a Competitive Advantage

    Description In this case study, we investigate how a genuine commitment to sustainability— defined as environmental and social responsibility—is helping HP to grow its leadership in key markets. We look at how HP translates its green credentials into profitable new businesses and...
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    The Future of Broadcasting Issue III

    Description The recent years of the broadcasting sector have been the most turbulent in its history. Deep economic recession plus the rise of broadband and online video players and evolving consumer behavior has sparked a chain reaction from industry players and their shareholders. For some it’s...
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    E-Business Strategy in an Online Banking Services: A Case Study

    Description Banks today are aware of both the threat and the opportunity that the Web represents. No traditional bank would dare face investment analysts without an Internet strategy. But even a detailed and thoughtful approach to the Web does not guarantee business success. The main purpose...
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    A Successful Marketing Strategy for Nike Inc.: The Story Behind and Its Analysis

    Description NIKE, Inc. was founded as an importer of Japanese shoes in 1962, the founders, Bill Bowerman and Phil Knight worked as a partnership under the name, Blue Ribbon Sports. Today, Nike is holding a global market share of approximately 37 percent (answers.com). In the United States, Nike...
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    CEAT Limited

    Description We are one of India’s leading tyre manufacturing companies, which produced over 15 million tyres (including tyre production outsourced to other vendors) in Fiscal 2014. We sell a large range of tyres directly to consumers as replacements in India and abroad and through original...
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    DLF LIMITED

    Description Historically, we have focused our business on the Delhi Metropolitan Region and Gurgaon. While we have expanded our operations in recent years to other metro cities and certain other regions in India, we expect markets in and around Chennai, Bengaluru, Kolkata, Hyderabad and...
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    Colgate Marketing Plan 2011

    Description Colgate Toothpaste has been fighting bad breath and maintaining proper oral health for over 200 years. With an array of 40 different patented toothpastes and 13 classifications of oral care, Colgate remains competitive in the market place. The toothpaste category sales are estimated...
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    The Impacts of Globalisation on International Air Transport Activity

    Description Air transportation is a major industry in its own right and it also provides important inputs into wider economic, political, and social processes. The demand for its services, as with most transport, is a derived one that is driven by the needs and desires to attain some other...
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