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Description The Japanese success in conquering and creating new markets has become a real challenge to numerous industries throughout the globe, with a diversification strategy for penetrating the hardest markets and their segments. This paper discusses the successful penetration of the...

Description Marketing theory states clearly that price is one of the 5 P’s (Product, Positioning, Place, Promotion and Price)that contributes to the marketing mix in order to get potential customers’ attention, motivate them, and get them to buyproducts or services. The marketing strategy helps...

Description Study on Lenovo‟s developmental strategy plan is the application and development of strategic managementtheory in Lenovo Company. By analysis of internal the external environment and study the future development direction of Lenovo, this article has utilized the knowledge and method...

Description he company has a strong global presence with over 78% of its sales from overseas arkets. They produce a wide array of quality, generic products that are preferred by ealth professionals and patients worldwide. While Ranbaxy’s strength lies in quality enerics, it is slowly moving...

Description Colgate Palmolive (CP) is a global leader in household and personal care products. In 2009, it had sales of $ 15.3 billion and a gross profit of $ 2.76 billion, its worldwide R&D expenditures were $ 114 million and media advertising expenditure totaled $ 428 million. Colgate...

Description The field of Strategy has evolved substantially in the past twenty-five years. Firms have learned to analyze their competitive environment, define their position, develop competitive and corporate advantages, and understand threats to sustaining advantage in the face of challenging...

Description Banking Industry is one of the most important service industries which touches the lives of inillions of people. Its service is unique both in social and economic points of view of a nation. Earlier the attitude of banking service was that it was not professional to sell one's...

Description India is in transition. It is moving from a planned economy with extensive central controls, to one based increasingly on the operation of market forces. Although economic liberalisation began in 1991, its cumulative impact became visible mainly in the second half of the last decade...

Description Abstract—Paris Metro Pricing (PMP) is a simple multi-class flat-rate pricing scheme already practiced by transport systems, specifically by the Paris Metro at one time. The name is coined after Andrew Odlyzko proposed it for the Internet as a simple way to provide differentiated...

Description Globalization, liberalization and privatization are the three most spoken words in today‟s world. These initiatives paved way for all-round reforms, especially in developing economies, like India. These countries realized that development of effective and efficient means of...

Description ICICI Bank started as a wholly owned subsidiary of ICICI Limited, an Indian financial institution, in 1994. Four years later, when the company offered ICICI Bank's shares to the public, ICICI's shareholding was reduced to 46%. In the year 2000, ICICI Bank offered made an equity...

Description The marketing mix is the combination of marketing activities that an organization engages in so as to best meet the needs of its targeted market. The Insurance business deals in selling services and therefore due weight age in the formation of marketing mix for the Insurance business...

Description The athletic shoe industry in the United States was an $8.25 billion market in 2003. By 2010, industry revenue had hit $21.9 billion with sales of over 362 million shoes a year [Ibis World]. The four largest companies (Nike, New Balance, and Adidas-Reebok) controlled 70 percent of...

Description Information technology affects marketing in many ways. Some of these save labor and provide service. Others create entirely new products and new organizational forms. Still others enhance marketing operations in ways that can change their character. An example of the latter is now...

Description Mc Do n a l d ’ s c o r p o r a t i o n c a me i n t o being i n 1954 as a follower of Kentucky Fr i ed Chicken ( KFC) i n t he i n d u s t r y o f f a s t f o o d . Mc Do n a l d ’ s turned into public limited company i n 1965. After attaining prominent p o s i t i o n i n t h e US...

Description Back in the 1970s and 1980s, Toyota Motor’s image in the United States was one of a reliable, yet cheap, carmaker. If you had little money, but wanted minimal breakdowns with the vehicle that you drove to work every day, you bought a Toyota. Thanks to the introduction of the...

Description From a marketing perspective, the goal of pricing strategy is to assign a price that is the monetary equivalent of the value the customer perceives in the product while meeting profit and return on investment goals. This paper posits the view that traditional cost-based approaches to...

Description It is a selection, collection, interpretation and distribution of publicly-held information that has strategic importance. CI is the analytical process that transforms disaggregated competitor intelligence into relevant, accurate and usable strategic knowledge about competitors...

Description MEP (Mechanical, Electrical and Plumbing), an important aspect of the construction sector, forms the second largest component after civil works. The MEP players provide one-stop solutions for manufacturing, contracting, commissioning and after-sales service. This includes HVAC...

Description Tata Sky crossed 2 Million subscribers in 20 months… the fastest subscriber ramp-up ever by a DTH platform In 5 years… We have managed to overtake Japan as the largest DTH market in Asia And in the next 5 years (by 2012) we will be able to add another 30 million subscribers...