Management - Strategic Marketing - Contemporary Issues -31 hours
Strategic Marketing - Contemporary Issues by Prof. Jayanta Chatterjee,Department of Management,IIT Kanpur.For more details on NPTEL visit IITs and IISc elearning Courses in Engineering and Science under NPTEL...
Air New Zealand case study
Where does digital fit within Air NZ’s overall Communications & Marketing Strategy? How has this changed over the last 10 years? Is it fully integrated into the business as a whole?
What success have you had to date using online video?
What mistakes have...
Each section of this book contains cost management advice that falls into
three categories:
1. Phone bill auditing—Verifying charges and detecting errors;
2. Service optimizations—Reducing your cost by selecting different
services or different service providers;
3...
The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. Currently, the market for high-end phones like the Apple...
Strategic Marketing Plan 2010
StarDivision, the original author of the StarOffice suite of software, was founded in
Germany in the mid-1980s. Its StarOffice product developed over the next decade
into a fully-fledged office productivity suite (spreadsheet, word processor, graphics...
business plan
content plan
detailed plans
distribution strategy
expense analysis
financial analysis
large organization
managerial tools
market share analysis
marketing plan
marketing strategy
measurement of progress
microsoft office
office 2010
open office
performance analysis
planning aims
planning process
sales analysis
use of plans
David Meerman Scott is an online thought leadership and viral marketing strategist.
The programs he has developed have won numerous awards and are responsible for selling
over $1 billion in products and services worldwide.
61 Pages Marketing Plan For Virginia Tourism Corporation 2009
Table of Contents
1.Executive Summary
2.Strategic Marketing Plan
3.Messaging
4.Marketing by Division
5.Media Plan
6.Marketing Leverage Program
7.Appendix
2009
corporation
leverage program
marketing
marketing controlling
marketing mix
marketing plan
marketing process
media plan
plan
project on tourism
strategic marketing plan
strategic planning
tourism
tourism corporation
tourism industry
virginia
virginia corporation
virginia tourism
business communication
communication
communication modeling
communication noise
communication revolutions
effective
effective communication
field of communication
human communication
information communication
marketing communication
nonhuman communication
nonverbal communication
oral communication
visual communication