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Nokia's Strategy in India | Case Studies | Case Study in Business, Management Nokia's Strategy in India from ICFAI University White Papers at ZDNet.co.uk they there u can check out the file as well as the link, it can help u a lot................................tc :)

Contents 1. Introduction 1 Why brands fail 4 Brand myths 6 Why focus on failure? 7 2. Classic failures 9 1 New Coke 13 2 The Ford Edsel 19 3 Sony Betamax 26 4 McDonald’s Arch Deluxe 30 3. Idea failures 33 5 Kellogg’s Cereal Mates: warm milk, frosty reception 37 6 Sony’s Godzilla: a monster flop...

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Contents List of Tables...................................................................................................................................v List of...

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TABLE OF CONTENTS Social Marketing: A Brief Overview . . . . . . . . . . . . . . . . . . . . . 2 Social Marketing: A Different Lens For Your Work . . . . . . . . . 2 The Six Phases of the Social Marketing Process . . . . . . . . . . 4 From CDCynergy — Social Marketing Edition, A Primer for...

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Content Introduction to Marketing 3 Developing a Marketing Strategy 4 Market Research 9 The Marketing Mix 12 Sales Forecasting 28 Marketing Services 31 Marketing on the Internet 33

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Internet Banking Table of Contents Introduction 1 Growth in Internet Banking 2 Types of Internet Banking 4 Internet Banking Risks 5 Credit Risk 5 Interest Rate Risk 6 Liquidity Risk 6 Price Risk 7 Foreign Exchange Risk 7 Transaction Risk 8 Compliance Risk 9 Strategic Risk 10 Reputation Risk 11...