well i have attached a pdf file and links too ....just click on the below given link.....will definitely help u a lot...
http://www.managementparadise.com/forums/marketing-management/55237-marketing-management-project-product-launch-market.html#post170011
http://www.managementparadise.com/forums/marketing-management/55237-marketing-management-project-product-launch-market.html#post170011