hi this is hardik here.... for my 100 mrks project, i've thot of covering the area "brand management".... n m not sure how to go about the project since there r a lot of things to cover... since it's a 100 mrks project, m thinkin to narrow down in 1 particular aspect of brand management, like celbrity endorsements or brand positioning... bt apart from this, i'll have to cover various aspects other than the previous 2 topics mentioned, based on brand management itself... bt no idea wat all to take into consideration n what all i shudn't fo the project... if u can help me ova this issue, wud b thankful.. n also if u cud pass me any info. related to BRANDING... thanx!..