Recent content by Tejalad

Positioning: The Battle for your mind. Positioning starts with a product. A piece of merchandise, a service, a company, an institution, or even a person. But positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is you position the product in...

Direct Marketing: An Interactive Process Direct Marketing is a comprehensive system of media and methods designed to elicit a response from a prospect or customer in order to develop or enhance a “client relationship.” In lead generation or “two-step” marketing our goal is to convert a “suspect”...

6 Main Significance of Principles of Management The principles of management are in the form of pre-determined solutions for repeatedly occurring problems. They guide the manager. It is very important for every manager to know them thoroughly. The importance of the principles of management...