Hi folks,
I urgently need your help if possible please. I am working on a marketing project where I need to assess the perceptions of a brand and the brand awareness for a high-tech product/software. I am looking for any questionnaire that you might have or used for assessing brand perceptions...
Some more resources on the Barilla case:
Barilla SpA Case Solution
YouTube - Barilla SpA Case Study
https://eprints.kfupm.edu.sa/1339/1/Barilla-SpA_CaseStudy_Short_Reaction_Paper.pdf
http://home.comcast.net/~wade.mckelvey/barilla.pdf
barilla spa (a) - PDFQueen - PDF Search engine. Free...
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