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Questionnaires for assessing brand awareness and customer perceptions
Hi folks, I urgently need your help if possible please. I am working on a marketing project where I need to assess the perceptions of a brand and the brand awareness for a high-tech product/software. I am looking for any questionnaire that you might have or used for assessing brand perceptions...- stellamand
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- assessing awareness brand customer perceptions questionnaires
- Replies: 2
- Forum: Marketing Research
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Barilla SPA case study
Some more resources on the Barilla case: Barilla SpA Case Solution YouTube - Barilla SpA Case Study https://eprints.kfupm.edu.sa/1339/1/Barilla-SpA_CaseStudy_Short_Reaction_Paper.pdf http://home.comcast.net/~wade.mckelvey/barilla.pdf barilla spa (a) - PDFQueen - PDF Search engine. Free...- stellamand
- Post #19
- Forum: Research Project Reports
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Microsoft:Competing on Talent- Case Study Analysis-Organizational Behavior/HR
And finally some general thought/discussion based on the case study- stellamand
- Post #3
- Forum: Human Resources Management
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Microsoft:Competing on Talent- Case Study Analysis-Organizational Behavior/HR
And some more info on their hr strategy/motivation etc- stellamand
- Post #2
- Forum: Human Resources Management
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Microsoft:Competing on Talent- Case Study Analysis-Organizational Behavior/HR
Please find attached some useful analysis for the case study.- stellamand
- Thread
- analysisorganizational behavior or hr case case study human resource microsoft competing microsoftcompeting organizational behavior study study analysis study talent talent
- Replies: 21
- Forum: Human Resources Management