Recent content by profrajatgupta51

Description BBA III personal selling n promotion mix ? The term 'marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term "marketingmix". A prominent marketer, E. Jerome...

Description BBA III new product develpment New-Product Development and Product Life-Cycle Strategies Objectives Understand how companies find and develop new-product ideas. Learn the steps in the new-product development process. Know the stages of the product life cycle. Understand how...

Description Marketing mix detailed ? The term 'marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term "marketing-mix". A prominent marketer, E. Jerome McCarthy, proposed a 4...

Description BBA1 Public Sector Enterprises Detailed PUBLIC ENTERPRISES Business Undertakings • Size – Small Enterprise – Medium Enterprise – Large Enterprise • Nature of Activities – Industrial – Trading – Services • Ownership – Private sector – Public sector – Joint sector Private Sector...

Description Structure of Business BBA1 Business Activities On the basis of Size On the basis of Ownership On the basis of Function Small Scale Large Scale Private Public Industry Commerce Sole Proprietorship Departmental Undertaking Consumer Goods Partnership Public Corporation...

Description Public Sector Enterprises Overview • The government-owned corporations are termed as Public Sector Undertakings (PSUs) in India. In a PSU majority (51% or more) of the paid up share capital is held by central government or by any state government or partly by the central...

Description HUL an overviw PRESENTED BY :BHARAT SINGH AMAN DHAWAN REKHA GAJRA AKASH BAHIRA FEEL GOOD,LOOK GOOD AND GET MORE OUT OF LIFE ? Vision,Missions,Goals Management structure Selling strategies Distribution system ? ? ? ? Analysis Conclusion ? HINDUSTAN UNILEVER LIMITED...

Description IMC planning strategy PROMOTION and IMC PLANNING and STRATEGY 3.1 The Promotion Plan A PROMOTION PLAN IS: ? ? Direct Extension of Firm’s Marketing Plan A Specification of the Analysis, Strategy, and Tasks of the Promotional Effort ? Needed to Conceive and Implement an...

Description If one could think India Inc as business enterprise, Presented by – Sonu Gupta Amol Dhurde Nikita Das Rohan Kulkarni Ankita Walke Bharat Singh Sumesh Parkar ? Geographical area 32,87,240(7th ) ? Population 121,01,93,422(2nd) ? GDP rate $4.711 trillion (3rd)(PPP) $1.947...

Description Complete BBA 1 TMU teaching ppts of Introduction to Business. Chapter 1 Introduction to Management Syllabus •Definitions & Characteristics •Management Science or Art •Development of Management Thought •Scope of Management •Functions of Management •Contribution by Management...

Description A compilation of Management Evolution and great thinkers SOME GREAT ACHIVERS Mary Parker Follett ? She was an American social worker, management consultant and pioneer in the fields of organizational theory and organization al behavior. ? she is regarded by some writers as the...