Recent content by Peppe2405

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    Rural enterprises India - Need contact and information material

    Thanks a lot for the amazing document about HUL distribution networking. It was excaktly the thing I was looking for. Also a good thing is a Book from C.K. Prahalad. There is a text about Shakti in details. The Titel of the book is The Fortune at the Bottom of the Pyramid. For P&G Golden Store...
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    Rural enterprises India - Need contact and information material

    Thanks for your fast response. I'm through all your links but I need some more detailed information how Shakti and Golden Store really work. Shakti seem to be a house to house selling without a store. So the women travel from one house to another?! Golden Store seem to be a delivery from...
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    Rural enterprises India - Need contact and information material

    Hi there I'm writting a thesis in Marketing concerning new sales channel in rural enterprises. Therefor I need material and contact partners who can help me to deal with this big ballon. I want to analyse concept like Unilevers' "Shakti" and P&Gs' "Golden Store" programm and based on that facts...
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    Peppe2405 Intro

    Researches for Marketing and writting a thises for 2009
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