Recent content by ayush007

Kraft and Cadbury Kraft Foods has finally achieved its takeover of British confectioner Cadbury. Some say the price – nearly £12bn – is at the low end of what many financial analysts felt the brand was worth. We should not be surprised, however, that Kraft seems to have got its way. Since Irene...

BlackBerry International Markets We were able to get everything up and running within two weeks. The device roll out was simple. It’s really been plug and play. ----Todd Thomsen, ERP Manager he Stellar Group is an international construction firm with a portfolio of design, architecture and...

75 Years of Dettol Dettol, the brand synonymous with protection from germs, had for long been voted as India’s most trusted brand. In September 2008, the marketing team of Dettol was reviewing the brand’s performance in its 75th year of existence to formulate a three-year plan. Dettol’s growth...

Life Insurance Marketing in India (A) The Changing Advertising & Promotion Norms "Instead of pushing policies down the throat we educate the customer and offer guidance on how much insurance the individual needs, an approach that is slowly paying off." - A private insurance advisor, in 2001...

Domino's Pizza - Strategies to Tackle Global Economic Slowdown "Ultimately, this franchise-only business model is what helps Domino's rake in the cash even in a downturn. Restaurant chain Pizza Hut may have a strong brand, but it is weighed down by its portfolio of managed restaurants; Domino's...

The Nirma Story "It all started to earn a side income, and at that stage, I had never imagined this kind of success." - Karsanbhai Patel, CMD, Nirma Ltd. "Like other FMCGs, we have not concentrated only on marketing strategy. From the very beginning, operational strategy in cost containment...

Makeover of Britannia: A Path Less Travelled "Our markets are poised for exciting times. As a successful organisation, we must not only keep pace with consumer expectation, but also anticipate them. Our new identity is to lay the base to project our future as a successful 'food' company, a...

Vanish Gel Profitability Improvement Vanish Gel is part of the Vanish range of stain removers. It is a “pre-wash” stain remover (i.e. applied to the stain before the item is washed) Vanish Gel is sold in a 150ml tube with a built in brush. The product is selling well with annual sales (net...

BPCL's Petrol Pump Retail Revolution: The Pioneer "We have always been a proactive company and envisaged that in the future, with decontrol, it is going to be important how the retail outlet looks and the kind of facilities it offers." - A BPCL spokesperson, in 2000. Petrol pumps in India have...

Amul's Diversification Strategy: A Pizza for Rs 20! "You've got to think big." - Verghese Kurien, Chairman, GCMMF, Commenting on Amul's diversification, 2001. "This dairy, non-dairy thing is a producer's distinction." - B M Vyas, Managing Director, GCMMF, 2001. In early 2001, Gujarat...