Changing Times
First we were wowed by the Smartphone; people were able to email on the move, saving hours of time for businesses and keeping channels of communication open past office hours.
Things have moved on rapidly, and it is now commonplace for people of all ages to have a Smartphone. Devices are competing with each other over apps and ever-changing technological features. With the rise in Smartphone technologies we have seen an increase in the use and subsequently the power of social media.
Employment through Social Media
It is not uncommon for companies to publish details of vacancies through their Twitter and Facebook accounts. It is beneficial for businesses as it is free, and word can spread quickly. It is a very cost-effective way of advertising for a position in the company as you cut out the middleman.
Something for Everyone
Whatever your business and however you use social media, it can be adapted to suit your needs. Even a small business or a sole trader can incorporate the use of Twitter by gathering a loyal following.
You love your company, but maybe it doesn’t quite have the glamour of, say, a designer clothing brand. Regardless of this, with the right quirky marketing campaign and a good social media strategy you could attract a lot of attention to your brand.
The Celebrity Influence
Fans love social media because Twitter and Instagram allow them to get close to their favourite celebrities. Followers have access to every intimate move and are always hungry to see if the star in question will respond - and many do.
Social media has opened up a whole new world of opportunities for companies and the direct access they have with their customers. It can make companies seem more accessible and personable.
Be Prepared
There have been many PR disasters in different forms over the years. These can include anything from an employee slipping up and saying something publicly that does not reflect the company’s values to a scandal leaked about a product or service.
To control damage and stop the situation from escalating, make sure you provide your staff with crisis media training. Look to a professional organisation such as Media Mentor
to provide your employees with what they need. By looking at case studies surrounding this topic, it is possible to see that if your employees know how to act when a media crisis does unfold, the chances are you can apply damage limitation and protect your good reputation.
First we were wowed by the Smartphone; people were able to email on the move, saving hours of time for businesses and keeping channels of communication open past office hours.
Things have moved on rapidly, and it is now commonplace for people of all ages to have a Smartphone. Devices are competing with each other over apps and ever-changing technological features. With the rise in Smartphone technologies we have seen an increase in the use and subsequently the power of social media.
Employment through Social Media
It is not uncommon for companies to publish details of vacancies through their Twitter and Facebook accounts. It is beneficial for businesses as it is free, and word can spread quickly. It is a very cost-effective way of advertising for a position in the company as you cut out the middleman.
Something for Everyone
Whatever your business and however you use social media, it can be adapted to suit your needs. Even a small business or a sole trader can incorporate the use of Twitter by gathering a loyal following.
You love your company, but maybe it doesn’t quite have the glamour of, say, a designer clothing brand. Regardless of this, with the right quirky marketing campaign and a good social media strategy you could attract a lot of attention to your brand.
The Celebrity Influence
Fans love social media because Twitter and Instagram allow them to get close to their favourite celebrities. Followers have access to every intimate move and are always hungry to see if the star in question will respond - and many do.
Social media has opened up a whole new world of opportunities for companies and the direct access they have with their customers. It can make companies seem more accessible and personable.
Be Prepared
There have been many PR disasters in different forms over the years. These can include anything from an employee slipping up and saying something publicly that does not reflect the company’s values to a scandal leaked about a product or service.
To control damage and stop the situation from escalating, make sure you provide your staff with crisis media training. Look to a professional organisation such as Media Mentor
to provide your employees with what they need. By looking at case studies surrounding this topic, it is possible to see that if your employees know how to act when a media crisis does unfold, the chances are you can apply damage limitation and protect your good reputation.