Here is demo questionnaire prepared by me while researching MARKETING STRATEGIES & CONSUMER BEHAVIOUR OF AIRTEL Vs VODAFONE --------------------
Questionnaire
1. NAME: _________________________
2. AGE:
( ) upto 25 Yrs. ( ) 26-35 Yrs. ( ) 36-45 Yrs. ( ) 46 Yrs. & above
3. SEX:
( ) Male ( ) Female
4. EDUCATION LEVEL:
( ) High School ( ) Undergraduate ( ) Graduate & above ( ) Others___________
5. OCCUPATION:
( ) Student ( ) Service Man ( ) Professional ( ) Businessman ( ) Other ____________
6. Which cell phone service you are using:
( ) AIR TEL ( ) HUTCH (NOW VODAFONE)
7. Which category of service you are using:
( ) Prepaid ( ) Postpaid
8. What is your spending per month:
( ) Upto 500 ( ) Rs.501-1000 ( ) Rs.1001-2000 ( ) Above Rs.2000
9. How much time taken by your service provider to activate sim :
( ) Same day ( ) Next day ( ) 2-3 days ( ) More than 3 days
10. To what extent you are satisfied with Current Tariff of your cell operator:
( ) Very Satisfied ( ) Satisfied ( ) Satisfied to an extent ( ) Dissatisfied
11. To what extent you are satisfied with Network Quality of your cell operator:
( ) Very Satisfied ( ) Satisfied ( ) Satisfied to an extent ( ) Dissatisfied
12. To what extent you are satisfied with SMS Facility of your cell operator:
( ) Very Satisfied ( ) Satisfied ( ) Satisfied to an extent ( ) Dissatisfied
13. To what extent you are satisfied with Roaming Facility of your cell operator:
( ) Very Satisfied ( ) Satisfied ( ) Satisfied to an extent ( ) Dissatisfied
14. To what extent you are satisfied with Voice Mail Service of your cell operator:
( ) Very Satisfied ( ) Satisfied ( ) Satisfied to an extent ( ) Dissatisfied
15. To what extent you are satisfied with Mobile Banking of your cell operator:
( ) Very Satisfied ( ) Satisfied ( ) Satisfied to an extent ( ) Dissatisfied
16. To what extent you are satisfied with Value Added Services like GPRS, MMS, E-MAIL, Chatting, Fax etc. of your cell operator:
( ) Very Satisfied ( ) Satisfied ( ) Satisfied to an extent ( ) Dissatisfied
17. To what extent you are satisfied with Billing by your cell operator:
( ) Very Satisfied ( ) Satisfied ( ) Satisfied to an extent ( ) Dissatisfied
18. To what extent you are satisfied with Customer Care Service of cell operator:
( ) Very Satisfied ( ) Satisfied ( ) Satisfied to an extent ( ) Dissatisfied
19. Are you planning to Shift to other cell operator in near future:
( ) Yes ( ) No
20. Are you going to Recommend your cell operator to others:
( ) Yes ( ) No
21. Any Suggestions to service provider:
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