If you are an Insurance agent with a list of people who have bought Life Insurance, then how do you sell them accident insurance, medical insurance, retirement plans?
You are a bank with a large number of savings account customers, how do you sell them credit cards, loans, mortgages, travelers cheques etc?
You are a gas station and have addresses of people who come to take gas, how can you sell them auto repairs, car servicing, car washes?
If you are a toiletries manufacturer who has a list of people who buy fragrances/perfumes, how can you sell a range of cosmetics?
Cross-selling is an opportunity to sell a second product or another product that is related to your earlier one.
Cross Selling
Cross selling is the process of selling related, peripheral items to a customer. The strategy of pushing new products to current customers based on their past purchases. Cross-selling is designed to widen the customer's reliance on the company and decrease the likelihood of the customer switching to a competitor. While selling a product to the customer, you can check out their preferences and come up with suitable products to cross- sell to your customers. This helps in the retention of the customer.
You are a bank with a large number of savings account customers, how do you sell them credit cards, loans, mortgages, travelers cheques etc?
You are a gas station and have addresses of people who come to take gas, how can you sell them auto repairs, car servicing, car washes?
If you are a toiletries manufacturer who has a list of people who buy fragrances/perfumes, how can you sell a range of cosmetics?
Cross-selling is an opportunity to sell a second product or another product that is related to your earlier one.
Cross Selling
Cross selling is the process of selling related, peripheral items to a customer. The strategy of pushing new products to current customers based on their past purchases. Cross-selling is designed to widen the customer's reliance on the company and decrease the likelihood of the customer switching to a competitor. While selling a product to the customer, you can check out their preferences and come up with suitable products to cross- sell to your customers. This helps in the retention of the customer.