Brand awareness research

[sunandaC]

Market awareness and perceptions of brand can rise and fall quickly in a changing market. The first step is to obtain a systematic understanding of the shape of market perception of brand through survey research.

Typical Brand Awareness Research questions include:
 Which single company comes to mind first as a provider for IT solutions?
 Which other companies come to mind?
 What qualities does the market leader possess that the other companies do not?
 What factors drove your decision to select your primary vendor?
 To what degree are you aware of the company’s capabilities in the area of IT solutions?
 What three words best describe the company’s position in the industry?
 What is your perception of the company’s products? Experience? Technology? Service? Sales processes?


Based on understanding of the company’s direction how do it perceive its position over the next 12–24 months?

In the fast moving technology industry in which companies are launched, merged, acquired, and morphed into new business, Brand Awareness research is critical to establishing and maintaining the desired market awareness and perceptions of your company

 

[jitendra05]

Market awareness and perceptions of brand can rise and fall quickly in a changing market. The first step is to obtain a systematic understanding of the shape of market perception of brand through survey research.

Typical Brand Awareness Research questions include:
 Which single company comes to mind first as a provider for IT solutions?
 Which other companies come to mind?
 What qualities does the market leader possess that the other companies do not?
 What factors drove your decision to select your primary vendor?
 To what degree are you aware of the company’s capabilities in the area of IT solutions?
 What three words best describe the company’s position in the industry?
 What is your perception of the company’s products? Experience? Technology? Service? Sales processes?


Based on understanding of the company’s direction how do it perceive its position over the next 12–24 months?

In the fast moving technology industry in which companies are launched, merged, acquired, and morphed into new business, Brand Awareness research is critical to establishing and maintaining the desired market awareness and perceptions of your company

Hey sunanda, as per your topic or subject, i have got some content and i would like to share it with you. So i am uploading a document where you would find the importance of brand awareness in consumer's buying decision and perceived risk assessment.