The health of a brand is measured by its brand equity. Brands with high equity can command and sustain price premiums and are more successful with line extensions and new category entries.
Brand Health research allows companies to set competitive brand strategies and provides brand with a Brand Equity Index. The BEI can be analysed in relation to the
brand’s market share and will help determine whether the brand’s share gain is at the expense of long-term brand equity or whether the brand has the potential to expand its market share.
Brand Health research allows companies to set competitive brand strategies and provides brand with a Brand Equity Index. The BEI can be analysed in relation to the
brand’s market share and will help determine whether the brand’s share gain is at the expense of long-term brand equity or whether the brand has the potential to expand its market share.
