Brand Association Research

[sunandaC]

For existing brands or existing competition of new brands, respondents mind would already have brand associations.

In such cases, the evaluation should include the following questions:

 Ascertain the current state of affairs, without exposing the
respondents to the new concepts

 Expose new concepts

 Ascertain the response to new concepts

 Compare the responses generated before and after exposure of new concepts to understand their effects.

 

[bhautik.kawa]

For existing brands or existing competition of new brands, respondents mind would already have brand associations.

In such cases, the evaluation should include the following questions:

 Ascertain the current state of affairs, without exposing the
respondents to the new concepts

 Expose new concepts

 Ascertain the response to new concepts

 Compare the responses generated before and after exposure of new concepts to understand their effects.

Hey Friend,

Here i am uploading information on Effects of brand Associations, please check attachment below.

Thank you!