OBSERVATION

[sunandaC]

The Nature of Observation Research
A. Observation Research - Observing consumers without communicating with them.
It is the systematic process of recording the behavioural patterns (or events) of people, objects, and occurrences without questioning or communicating with them.
Conditions for Using "Observations" in Research: (all three must be present)
1. The desired information must be inferable from observation of subjects' behavior;
2. The behavior of interest must be frequent, repetitive, or predictable; and
3. The behavior of interest must be of relatively short duration

 

[jitendra05]

The Nature of Observation Research
A. Observation Research - Observing consumers without communicating with them.
It is the systematic process of recording the behavioural patterns (or events) of people, objects, and occurrences without questioning or communicating with them.
Conditions for Using "Observations" in Research: (all three must be present)
1. The desired information must be inferable from observation of subjects' behavior;
2. The behavior of interest must be frequent, repetitive, or predictable; and
3. The behavior of interest must be of relatively short duration

Hey sunanda, thanks for sharing the information on a very nice topic and i am sure it would be useful for many people and students. BTW, i am also going to share a document for the better understand of observation, so please download and check it.