PROBLEM DEFINITION

[sunandaC]

The first step in any marketing research project is to define the problem.

In defining the problem, the researcher should take into account the purpose of the study, the relevant background information, what information is needed, and how it will be used in decision making.

Problem definition involves discussion with the decision-makers, interviews with industry experts, analysis of secondary data, and, perhaps, some qualitative research, such as focus groups.

Once the problem has been precisely defined, the research can be designed and conducted properly.

 

[jitendra05]

The first step in any marketing research project is to define the problem.

In defining the problem, the researcher should take into account the purpose of the study, the relevant background information, what information is needed, and how it will be used in decision making.

Problem definition involves discussion with the decision-makers, interviews with industry experts, analysis of secondary data, and, perhaps, some qualitative research, such as focus groups.

Once the problem has been precisely defined, the research can be designed and conducted properly.

Wow sunanda, very nice article! I am really impressed by your effort and appreciate your work. BTW, i have also got a document which would give the definition and all related terms of problem, so please download and check it.