What makes a Good Account Planner?

[sunandaC]

Times New Roman


What makes a Good Account Planner?


Bern Bach Lessons:

 Simplicity

 Honesty

 Style

 Intelligence

 Humor

 Respect

 Consumer Involvement

1. Having a passion for advertising and sensitivity to the creative process.

2. Having an intuitive curiosity about consumers, and an understanding of human relationships.

3. Being able and inspiring communicator.

4. Being skilled at using marketing and research data.

5. Being numerate and imaginative in order to translate research results into advertising action.

6. Having credibility and authority in the context of research and advertising judgments.

7. Having a strategic and visionary mind to create openings after brilliant detective work

8. Having a desire to be continuously involved as an integrated member of the account team.

9. Maintaining a balance between theory and pragmatism concerning how ads wor

 

[jitendra05]

Times New Roman


What makes a Good Account Planner?


Bern Bach Lessons:

 Simplicity

 Honesty

 Style

 Intelligence

 Humor

 Respect

 Consumer Involvement

1. Having a passion for advertising and sensitivity to the creative process.

2. Having an intuitive curiosity about consumers, and an understanding of human relationships.

3. Being able and inspiring communicator.

4. Being skilled at using marketing and research data.

5. Being numerate and imaginative in order to translate research results into advertising action.

6. Having credibility and authority in the context of research and advertising judgments.

7. Having a strategic and visionary mind to create openings after brilliant detective work

8. Having a desire to be continuously involved as an integrated member of the account team.

9. Maintaining a balance between theory and pragmatism concerning how ads wor

Hey sunanda, thanks for sharing the information and i am sure it would help others. Well, as we know that there are many things needs to be considered in order to be a good account planner and all of those things will be explained in my presentation. So download and check my presentation.