They are everywhere - -
Walking through some old city ruins in a town just outside of Cairo, Egypt, something catches my eye between the deteriorating stone pillars – the golden arches. Of all the desolate places in the world, there it was! In today’s world it is such a well known brand, even countries that don’t have one – have more than likely have heard of it, or will be getting one in the neighbourhood very soon.
To some it is an unfortunate thing. Some places refuse to let McDonalds into their town, starting up petitions to stop the process, or one might think maybe just delaying the inevitable. Of all the countries I have visited, not only wealthy but poor, the greater majority have at least one McDonalds. Regardless of if there are other multinational takeaway chain stores, there appears to commonly be the golden arches lurking somewhere.
Familiar Foods - -
To its credit though, McDonalds does offer familiar foods in unfamiliar surroundings. This is one of its marketing strategies. Not for the locals but for travelers, who are tired of eating the local food and need some familiar foods from home for comfort eating. Who better to offer this than a restaurant that you have at home? Most local restaurants trying to offer international cuisine do not do the perfect job.
There is usually a degree of difference to what one is familiar with. For some it is not quite the same as home. But where ever you are in the world, McDonalds is always the same. With such quality control standards, it always looks and tastes the same. This can be positive or negative, depending on which way you look at it. Some would say “boring” some would say “something I can trust”.
Walking through some old city ruins in a town just outside of Cairo, Egypt, something catches my eye between the deteriorating stone pillars – the golden arches. Of all the desolate places in the world, there it was! In today’s world it is such a well known brand, even countries that don’t have one – have more than likely have heard of it, or will be getting one in the neighbourhood very soon.
To some it is an unfortunate thing. Some places refuse to let McDonalds into their town, starting up petitions to stop the process, or one might think maybe just delaying the inevitable. Of all the countries I have visited, not only wealthy but poor, the greater majority have at least one McDonalds. Regardless of if there are other multinational takeaway chain stores, there appears to commonly be the golden arches lurking somewhere.
Familiar Foods - -
To its credit though, McDonalds does offer familiar foods in unfamiliar surroundings. This is one of its marketing strategies. Not for the locals but for travelers, who are tired of eating the local food and need some familiar foods from home for comfort eating. Who better to offer this than a restaurant that you have at home? Most local restaurants trying to offer international cuisine do not do the perfect job.
There is usually a degree of difference to what one is familiar with. For some it is not quite the same as home. But where ever you are in the world, McDonalds is always the same. With such quality control standards, it always looks and tastes the same. This can be positive or negative, depending on which way you look at it. Some would say “boring” some would say “something I can trust”.