BUSINESS STRATEGY:-
Like any other consumer durable, sales of washing machines is largely dependent on how well a company plans out their marketing strategies which help increase visibility and build a distinct brand image.
A commonly used and highly successful marketing strategy is to make available to consumers such product and service features that mark them as different from the rest.
M.K. Electronics by bringing out a high-technology “Chaos Punch” machine has ensured that clothes do not remain tangled while being washed. Next on line is the ‘Fabricare’ sub-brand, which takes a detour from the earlier technology positioning and tries to address the concerns and sensibilities of a modern woman. Its new adline says – “M.K. Fabricare – Because you should never hurt the ones you love”.
Fabricare ensures that not only it cleans all your clothes but also it does it with enough ‘care’ so as not to damage them.
Like any other consumer durable, sales of washing machines is largely dependent on how well a company plans out their marketing strategies which help increase visibility and build a distinct brand image.
A commonly used and highly successful marketing strategy is to make available to consumers such product and service features that mark them as different from the rest.
M.K. Electronics by bringing out a high-technology “Chaos Punch” machine has ensured that clothes do not remain tangled while being washed. Next on line is the ‘Fabricare’ sub-brand, which takes a detour from the earlier technology positioning and tries to address the concerns and sensibilities of a modern woman. Its new adline says – “M.K. Fabricare – Because you should never hurt the ones you love”.
Fabricare ensures that not only it cleans all your clothes but also it does it with enough ‘care’ so as not to damage them.