SWOT ANALYSIS OF KOTAK

[sunandaC]

SWOT ANALYSIS OF KOTAK





Strengths

1. Strong Brand equity of company

2. Variants of products and offers (various options available to customer)

3. Strong capital base


Weakness


1. Less number of ATMs

2. Less number of distribution channel

3. Image building stage


Opportunity


1. Salaried middle class category still Looking for better options & service


2. Established industry helping in understanding in do’s & don’ts in the industry


3..Huge population to be tapped


4. Deep penetration in to rural market



Threats


1. Distribution channel of competitor

2. Threat from nationalized banks(govt support) & foreign bank

3. Loyal customer of existing bank

 

[jitendra05]

SWOT ANALYSIS OF KOTAK





Strengths

1. Strong Brand equity of company

2. Variants of products and offers (various options available to customer)

3. Strong capital base


Weakness


1. Less number of ATMs

2. Less number of distribution channel

3. Image building stage


Opportunity


1. Salaried middle class category still Looking for better options & service


2. Established industry helping in understanding in do’s & don’ts in the industry


3..Huge population to be tapped


4. Deep penetration in to rural market



Threats


1. Distribution channel of competitor

2. Threat from nationalized banks(govt support) & foreign bank

3. Loyal customer of existing bank

Hey sunanda, thanks for sharing the SWOT analysis report of kotak mahindra bank. BTW, i have also got a document which will give SWOT analysis report of Kotak and i would like to share it with you.