Celebrity-Target Audience Match

[sunandaC]

Celebrity-Target Audience Match


Smriti Irani endorsing the WHO recommended ORS Campaign in India.

Indian mothers can associate with Smriti Irani through the facets she projects on screen or in regular life which helps develop a connect with the target audience since mothers medicate their children with ORS.

The inserial placement of the campaign in "Kyunki Saas Bhi Kabhi Bahu Thi" has won it an award from PR Week.

Similarly, Irfan Pathan endorsing Hero Cycles has gained the brand immense recall and embarked through the positve association between the consumer and the brand.

 

[jitendra05]

Celebrity-Target Audience Match


Smriti Irani endorsing the WHO recommended ORS Campaign in India.

Indian mothers can associate with Smriti Irani through the facets she projects on screen or in regular life which helps develop a connect with the target audience since mothers medicate their children with ORS.

The inserial placement of the campaign in "Kyunki Saas Bhi Kabhi Bahu Thi" has won it an award from PR Week.

Similarly, Irfan Pathan endorsing Hero Cycles has gained the brand immense recall and embarked through the positve association between the consumer and the brand.

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