Re: any help for projects!!!!!1
hey can anyone help m in in-film advertising...its a 100m proj...its related to product placement in films....
well here u go its a nice articels where u get most of the info then i can make eg with a snapshot of movie
he phenomenon of in-film advertising is helping to build brands and proving to be a revenue-spinner for several ad agencies. Film placements are currently raking in anything between Rs 5,00,000 to Rs 50 million for the producers.
Leo Entertainment has bagged new films such as Pooja Bhatt's Jism, BR Chopra's Baghban, new films of producers such as Shahrukh Khan, Ramgopal Varma, NR Paschisia and Ramesh Sippy. Leo Entertainment is already an independent profit-centre due to the revenues obtained from films such as Kaante, Raju Chacha and Yeh Kya Ho Raha Hai where it leveraged brands such as Coke, Thums Up, Maaza, Provogue, Castrol, Tata Tea and Blowplast.
For the forthcoming release Jism, Leo Entertainment has developed an innovative association with Zingaro, a liquor brand. In fact, Leo brokered a Thums Up Taste the Thunder deal for the film Kaante and won an award for being one of the Top 10 product placements of 2002.
"There is an ardent need for producers to involve a marketing and communication consultant such as Leo Entertainment simply because we are the 'creative suits' who can marry showbiz with statistics. With a backing of Rs 100-crore that the Leo Burnett brands command, we can leverage various opportunities for enhancing the visibility of brands," adds Leo Entertainment head Sanjay Bhutiani who has worked with several ad agencies and worked with brands such as Bajaj auto, Kelloggs, Videocon, Balsara and Hallmark. Through his own initiative, Bhutiani evolved a business model on film marketing during the process of handling the promotions of the first feature film handled by the agency - Raju Chacha.
source:
Indiantelevision dot com's Media, Advertising & Marketing Watch : TV personalities present good options to Indian advertisers
