Description
On this brief explanation relating to zell entrepreneurship program.
Zell Entrepreneurship Program
The Zell Entrepreneurship Program is for outstanding IDC Herzliya students who have the
ambition and ability to launch an entrepreneurial venture. The program was established thanks to
a generous contribution from world-renowned entrepreneur Sam Zell, of Chicago.
Admission criteria for the Zell Entrepreneurship Program include high academic standing and
experience in and familiarity with business entrepreneurship. Outstanding students, who have
demonstrated academic, leadership and entrepreneurial abilities and are approaching their final
year of studies at IDC Herzliya, are invited to apply to the program. After potential participants’
applications and letters of recommendation are carefully examined, some candidates will be
invited to an interview. A group of eligible candidates will be invited to participate in a summer
program. Finally, approximately 20 students will be accepted into the program.
The program, which is taught in English, aims to provide a practical platform for participants to
launch a business. Over the course of an academic year, the program provides students with the
practical tools and theoretical knowledge that are necessary to establish and manage a start-up
and to develop and realize a business vision, from the inception of an idea to fruition of a
company producing value.
The program includes the following components:
Venture creation: The core of the program is the venture creation course. During summer
vacation, students divide into teams of three or four and select an idea for a venture. Throughout
the year, the teams work toward establishing their ventures – examining potential ideas, analyzing
the business environment, developing business and marketing plans, building business models
and actually opening their own businesses, if time permits. Each team is assigned a mentor – a
businessperson from a field relevant to the venture. The students have access to a board of
advisors, composed of businesspeople and professionals, to which they can turn with questions
and for assistance in promoting their ventures. In addition, effort is made to provide additional
resources, such as access to databases and market research, introductions to investors, and more.
Courses: As they work toward establishing their ventures, students take courses and workshops
with an entrepreneurial orientation in entrepreneurial finance, accounting for entrepreneurial
ventures, positioning, branding and market communications, legal and tax aspects of
entrepreneurial ventures, psychological aspects of entrepreneurship and business presentation.
The courses are designed to help students advance their ventures.
Entrepreneurship workshop: The aim of this workshop is to introduce students to the
different stages and aspects of launching entrepreneurial ventures by introducing them to
entrepreneurs and ventures and to their stories of success and failure. The workshop consists of
lectures and meetings with entrepreneurs, investors and professionals who specialize in various
stages and aspects of developing a venture. The workshop also includes a 10-day study trip
abroad, during which students take a management workshop at a U.S. university with a leading
business administration program, learn from the experience of world-renowned entrepreneurs,
visit leading companies, and meet the program’s founder and benefactor, Sam Zell. During the
trip, students who are interested and qualified are interviewed for six-month to yearlong
internships at companies affiliated with Mr. Zell and other U.S. corporations.
Adv. Liat Aaronson, Zell Entrepreneurship Program Executive Director
For more information, please see www.idc.ac.il/ec (under the heading Zell) or email [email protected]
Program of Studies – Zell Entrepreneurship Program
Course Course Lecture Credits Comments
Code Name Hours
Pre-Term Workshops
2509 Leadership
Dr. Amir Kfir -
5001 Fundamentals of Finance
TBA -
5012 Innovation
Dr. Iris Ginzburg -
5015 IP Law
Dr. Neil Wilkoff -
5222 Business Presentation
Ms. Lior Student -
5224 Group Dynamics and Team Building
Dr. Etay Shilony -
Core Courses
5004 Venture Creation A and B - Biweekly faculty-team meetings
Adv. Liat Aaronson 2*** 4 - Working on ventures
5006 Entrepreneurial Finance
TBA 2*** 4 - Team meetings
5009 Strategic New Product Development A and B - 12 4-hour sessions
Dr. Eyal Maoz 4*** 4 - Team meetings
5222 Business Presentation
Ms. Lior Student 2* 2
5335 Accounting for Entrepreneurial Ventures
Dr. Yossi Bachar 2* 2
5000 Legal and Tax Aspects of Entrepreneurial Ventures
Dr. Ayal Shenhav, Adv. 2** 2
Adv. Liat Aaronson
5011 Entrepreneurship Workshop - Workshop includes guest lecturers
Adv. Liat Aaronson 1.5*** 3 and a 10-day study trip abroad in the
second semester
5334 Positioning, Branding and
Market Communications
Mr. Michael Emery 2** 2
5777 Psychological Aspects of
Entrepreneurship
Dr. Etay Shilony 2** 2
Total Semester Hours 27
* First Semester Course
** Second Semester Course
*** Yearlong Course
Program Requirements
1. Students in the Zell Entrepreneurship Program must complete all of the required
courses for the program (27 semester hours).
2. Students may not have a second major (due to the amount of time they must devote to
the Zell program in order to succeed).
3. Business administration students from the Raphael Recanati International School must
take all of the courses for the Zell program as well as 13 semester hours (or the number
of semester hours needed to reach the 120 semester hours required to earn a degree) of
third-year courses from the business administration program. Students are not required
to take the Business Administration seminar (course 482).
4. Government students from the Raphael Recanati International School must take all of
the courses for the Zell program as well as two government seminars and additional
third-year government courses so that they reach the 124 semester hours required to
earn a degree.
Course Descriptions
5004 Venture Creation A and B
Adv. Liat Aaronson
This course is designed to provide students with a practical platform for launching an enterprise.
Students work in teams, with the guidance of business advisors, to move a venture from
inception of an idea to a viable business. In this course, students utilize the practical tools and
knowledge they acquire from other courses in the program. In addition to a mentor, students
have access to various resources, such as databases, market research, an advisory board,
professionals from relevant areas, loans to launch selected ventures (depending on availability of
funds) and more.
Project
5006 Entrepreneurial Finance A and B
TBA
The course is designed for budding entrepreneurs and venture capitalists. The course focuses on
both business and project valuation and methods of financing new ventures. During the course,
students learn valuation tools such as the DCF and APV methods and the real options approach
to valuation. The course also addresses dilemmas such as: funding sources; use of information;
representation problems; motivating employees in uncertain conditions; investment contracts
between venture capital funds and entrepreneurs; and more. This course uses a combination of
case study analysis and theoretical lectures to study entrepreneurial finance. The cases deal with
successful and unsuccessful entrepreneurial companies and are analyzed financially and
strategically. The course requires mastery of accounting basics and basic financial tools, as well as
the ability to present an idea and facilitate a discussion skillfully.
Project
5009 Strategic New Product Development
Prof. Eyal Maoz
The basic purpose of the course is to explore various issues and problems that managers face in
making decisions regarding the development, design and marketing of new products and services.
The course is intended to acquaint students with the stages of the new product development
process, such as opportunity identification, product design, test marketing, market penetration
and trade (emphasis is placed on the first stage). In addition, the course demonstrates the utility
of analytical models and methods in solving marketing problems involving new products (with
the focus on the use of these models).
Project
5222 Business Presentation
Ms. Lior Student
This workshop teaches students some of the leading methods used around the world to
communicate effectively and disseminate messages. In this interactive workshop, students learn
how to maximize their communication abilities: to give group presentations; to overcome stage
fright; to soften audience opposition; and more.
Project
5335 Accounting for Entrepreneurial Ventures
Dr. Yossi Bachar
Entrepreneurs are users of financial information, rather than those that prepare that information.
With this in mind, the purpose of the course is to provide students with a thorough
understanding of financial accounting concepts and techniques, as they are relevant for
comprehensive and managerial-oriented use of published financial statements. Emphasis is
placed on financial and funding issues, transaction analysis, evaluation and interpretation of the
financial reports, and the impact of various accounting methods on the reported results of the
company. The main goal of the course is to equip students with knowledge and tools that will
assist them in decision making in their professional career.
Exam
5000 Legal and Tax Aspects of Entrepreneurial Ventures
Dr. Ayal Shenhav, Adv., Adv. Liat Aaronson
The course introduces students to the major legal issues that may confront an entrepreneur when
starting a new business or a new venture within a growing business. The course is divided into
two parts. The first part focuses on the study and analysis of the legal constraints and risks
associated with entrepreneurial activity, such as the proper form of incorporation, legal
structuring of entrepreneurial transactions, personal liability of entrepreneurs and the
governmental regulatory environment. The second part focuses on legal aspects of
entrepreneurship in various types of businesses, such as real estate development, start-up
companies, finance, technology, health and entertainment.
Exam
5011 Entrepreneurship Workshop
Adv. Liat Aaronson
This workshop exposes students to different stages and dilemmas in launching and managing
entrepreneurial ventures by introducing them to various entrepreneurs and ventures and their
stories of success or failure. The workshop consists of lectures and meetings with entrepreneurs
and professionals who specialize in the different stages and aspects of launching and developing a
venture. The workshop includes a study trip abroad that is approximately 10 days. During the
trip, students learn from the experience of world-renowned entrepreneurs, visit leading start-up
companies and participate in a workshop at one of the top American universities.
Grade is based on participation
5334 Positioning, Branding and Market Communications
Mr. Michael Emery
The course builds upon first semester work on market positioning. It raises the question of how
to articulate a company’s positioning in its name, brand promise, visual images, marketing
communications, advertising, and strategies of market awareness and penetration.
Project
5777 Psychological Aspects of Entrepreneurship
Dr. Etay Shilony
Entrepreneurial management is a very complex field with great constraints. It usually is
performed in an environment of competition, rapidly changing markets and global financial
influences. In many cases, the entrepreneur finds himself under pressure and in a lonely position
in which all the responsibility is on his shoulders. Clearly, in such competitive circumstances, a
brilliant venture is not enough. The entrepreneur also must be able to present and convince,
recruit financial resources, facilitate change and lead, make decisions, establish a suitable
administration for the venture, and manage relations and interpersonal dynamics with partners,
managers and employers correctly. The course surveys psychological and human relations at
various stages of managing a venture. The course provides students with tools to understand and
manage these processes. In addition, the course aims to provide basic management tools for the
entrepreneur, whether as a leader or team member.
Exam
Exam Schedule
Dates and times of exams are not included in the printed version of the student handbook.
Instead, students can find this information on the IDC Herzliya website under “Services.” The
entire exam schedule can be accessed by clicking on “Handbook.” Students can find their
personal exam schedule by clicking on “My IDC.”
doc_462063025.pdf
On this brief explanation relating to zell entrepreneurship program.
Zell Entrepreneurship Program
The Zell Entrepreneurship Program is for outstanding IDC Herzliya students who have the
ambition and ability to launch an entrepreneurial venture. The program was established thanks to
a generous contribution from world-renowned entrepreneur Sam Zell, of Chicago.
Admission criteria for the Zell Entrepreneurship Program include high academic standing and
experience in and familiarity with business entrepreneurship. Outstanding students, who have
demonstrated academic, leadership and entrepreneurial abilities and are approaching their final
year of studies at IDC Herzliya, are invited to apply to the program. After potential participants’
applications and letters of recommendation are carefully examined, some candidates will be
invited to an interview. A group of eligible candidates will be invited to participate in a summer
program. Finally, approximately 20 students will be accepted into the program.
The program, which is taught in English, aims to provide a practical platform for participants to
launch a business. Over the course of an academic year, the program provides students with the
practical tools and theoretical knowledge that are necessary to establish and manage a start-up
and to develop and realize a business vision, from the inception of an idea to fruition of a
company producing value.
The program includes the following components:
Venture creation: The core of the program is the venture creation course. During summer
vacation, students divide into teams of three or four and select an idea for a venture. Throughout
the year, the teams work toward establishing their ventures – examining potential ideas, analyzing
the business environment, developing business and marketing plans, building business models
and actually opening their own businesses, if time permits. Each team is assigned a mentor – a
businessperson from a field relevant to the venture. The students have access to a board of
advisors, composed of businesspeople and professionals, to which they can turn with questions
and for assistance in promoting their ventures. In addition, effort is made to provide additional
resources, such as access to databases and market research, introductions to investors, and more.
Courses: As they work toward establishing their ventures, students take courses and workshops
with an entrepreneurial orientation in entrepreneurial finance, accounting for entrepreneurial
ventures, positioning, branding and market communications, legal and tax aspects of
entrepreneurial ventures, psychological aspects of entrepreneurship and business presentation.
The courses are designed to help students advance their ventures.
Entrepreneurship workshop: The aim of this workshop is to introduce students to the
different stages and aspects of launching entrepreneurial ventures by introducing them to
entrepreneurs and ventures and to their stories of success and failure. The workshop consists of
lectures and meetings with entrepreneurs, investors and professionals who specialize in various
stages and aspects of developing a venture. The workshop also includes a 10-day study trip
abroad, during which students take a management workshop at a U.S. university with a leading
business administration program, learn from the experience of world-renowned entrepreneurs,
visit leading companies, and meet the program’s founder and benefactor, Sam Zell. During the
trip, students who are interested and qualified are interviewed for six-month to yearlong
internships at companies affiliated with Mr. Zell and other U.S. corporations.
Adv. Liat Aaronson, Zell Entrepreneurship Program Executive Director
For more information, please see www.idc.ac.il/ec (under the heading Zell) or email [email protected]
Program of Studies – Zell Entrepreneurship Program
Course Course Lecture Credits Comments
Code Name Hours
Pre-Term Workshops
2509 Leadership
Dr. Amir Kfir -
5001 Fundamentals of Finance
TBA -
5012 Innovation
Dr. Iris Ginzburg -
5015 IP Law
Dr. Neil Wilkoff -
5222 Business Presentation
Ms. Lior Student -
5224 Group Dynamics and Team Building
Dr. Etay Shilony -
Core Courses
5004 Venture Creation A and B - Biweekly faculty-team meetings
Adv. Liat Aaronson 2*** 4 - Working on ventures
5006 Entrepreneurial Finance
TBA 2*** 4 - Team meetings
5009 Strategic New Product Development A and B - 12 4-hour sessions
Dr. Eyal Maoz 4*** 4 - Team meetings
5222 Business Presentation
Ms. Lior Student 2* 2
5335 Accounting for Entrepreneurial Ventures
Dr. Yossi Bachar 2* 2
5000 Legal and Tax Aspects of Entrepreneurial Ventures
Dr. Ayal Shenhav, Adv. 2** 2
Adv. Liat Aaronson
5011 Entrepreneurship Workshop - Workshop includes guest lecturers
Adv. Liat Aaronson 1.5*** 3 and a 10-day study trip abroad in the
second semester
5334 Positioning, Branding and
Market Communications
Mr. Michael Emery 2** 2
5777 Psychological Aspects of
Entrepreneurship
Dr. Etay Shilony 2** 2
Total Semester Hours 27
* First Semester Course
** Second Semester Course
*** Yearlong Course
Program Requirements
1. Students in the Zell Entrepreneurship Program must complete all of the required
courses for the program (27 semester hours).
2. Students may not have a second major (due to the amount of time they must devote to
the Zell program in order to succeed).
3. Business administration students from the Raphael Recanati International School must
take all of the courses for the Zell program as well as 13 semester hours (or the number
of semester hours needed to reach the 120 semester hours required to earn a degree) of
third-year courses from the business administration program. Students are not required
to take the Business Administration seminar (course 482).
4. Government students from the Raphael Recanati International School must take all of
the courses for the Zell program as well as two government seminars and additional
third-year government courses so that they reach the 124 semester hours required to
earn a degree.
Course Descriptions
5004 Venture Creation A and B
Adv. Liat Aaronson
This course is designed to provide students with a practical platform for launching an enterprise.
Students work in teams, with the guidance of business advisors, to move a venture from
inception of an idea to a viable business. In this course, students utilize the practical tools and
knowledge they acquire from other courses in the program. In addition to a mentor, students
have access to various resources, such as databases, market research, an advisory board,
professionals from relevant areas, loans to launch selected ventures (depending on availability of
funds) and more.
Project
5006 Entrepreneurial Finance A and B
TBA
The course is designed for budding entrepreneurs and venture capitalists. The course focuses on
both business and project valuation and methods of financing new ventures. During the course,
students learn valuation tools such as the DCF and APV methods and the real options approach
to valuation. The course also addresses dilemmas such as: funding sources; use of information;
representation problems; motivating employees in uncertain conditions; investment contracts
between venture capital funds and entrepreneurs; and more. This course uses a combination of
case study analysis and theoretical lectures to study entrepreneurial finance. The cases deal with
successful and unsuccessful entrepreneurial companies and are analyzed financially and
strategically. The course requires mastery of accounting basics and basic financial tools, as well as
the ability to present an idea and facilitate a discussion skillfully.
Project
5009 Strategic New Product Development
Prof. Eyal Maoz
The basic purpose of the course is to explore various issues and problems that managers face in
making decisions regarding the development, design and marketing of new products and services.
The course is intended to acquaint students with the stages of the new product development
process, such as opportunity identification, product design, test marketing, market penetration
and trade (emphasis is placed on the first stage). In addition, the course demonstrates the utility
of analytical models and methods in solving marketing problems involving new products (with
the focus on the use of these models).
Project
5222 Business Presentation
Ms. Lior Student
This workshop teaches students some of the leading methods used around the world to
communicate effectively and disseminate messages. In this interactive workshop, students learn
how to maximize their communication abilities: to give group presentations; to overcome stage
fright; to soften audience opposition; and more.
Project
5335 Accounting for Entrepreneurial Ventures
Dr. Yossi Bachar
Entrepreneurs are users of financial information, rather than those that prepare that information.
With this in mind, the purpose of the course is to provide students with a thorough
understanding of financial accounting concepts and techniques, as they are relevant for
comprehensive and managerial-oriented use of published financial statements. Emphasis is
placed on financial and funding issues, transaction analysis, evaluation and interpretation of the
financial reports, and the impact of various accounting methods on the reported results of the
company. The main goal of the course is to equip students with knowledge and tools that will
assist them in decision making in their professional career.
Exam
5000 Legal and Tax Aspects of Entrepreneurial Ventures
Dr. Ayal Shenhav, Adv., Adv. Liat Aaronson
The course introduces students to the major legal issues that may confront an entrepreneur when
starting a new business or a new venture within a growing business. The course is divided into
two parts. The first part focuses on the study and analysis of the legal constraints and risks
associated with entrepreneurial activity, such as the proper form of incorporation, legal
structuring of entrepreneurial transactions, personal liability of entrepreneurs and the
governmental regulatory environment. The second part focuses on legal aspects of
entrepreneurship in various types of businesses, such as real estate development, start-up
companies, finance, technology, health and entertainment.
Exam
5011 Entrepreneurship Workshop
Adv. Liat Aaronson
This workshop exposes students to different stages and dilemmas in launching and managing
entrepreneurial ventures by introducing them to various entrepreneurs and ventures and their
stories of success or failure. The workshop consists of lectures and meetings with entrepreneurs
and professionals who specialize in the different stages and aspects of launching and developing a
venture. The workshop includes a study trip abroad that is approximately 10 days. During the
trip, students learn from the experience of world-renowned entrepreneurs, visit leading start-up
companies and participate in a workshop at one of the top American universities.
Grade is based on participation
5334 Positioning, Branding and Market Communications
Mr. Michael Emery
The course builds upon first semester work on market positioning. It raises the question of how
to articulate a company’s positioning in its name, brand promise, visual images, marketing
communications, advertising, and strategies of market awareness and penetration.
Project
5777 Psychological Aspects of Entrepreneurship
Dr. Etay Shilony
Entrepreneurial management is a very complex field with great constraints. It usually is
performed in an environment of competition, rapidly changing markets and global financial
influences. In many cases, the entrepreneur finds himself under pressure and in a lonely position
in which all the responsibility is on his shoulders. Clearly, in such competitive circumstances, a
brilliant venture is not enough. The entrepreneur also must be able to present and convince,
recruit financial resources, facilitate change and lead, make decisions, establish a suitable
administration for the venture, and manage relations and interpersonal dynamics with partners,
managers and employers correctly. The course surveys psychological and human relations at
various stages of managing a venture. The course provides students with tools to understand and
manage these processes. In addition, the course aims to provide basic management tools for the
entrepreneur, whether as a leader or team member.
Exam
Exam Schedule
Dates and times of exams are not included in the printed version of the student handbook.
Instead, students can find this information on the IDC Herzliya website under “Services.” The
entire exam schedule can be accessed by clicking on “Handbook.” Students can find their
personal exam schedule by clicking on “My IDC.”
doc_462063025.pdf