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Xaviers Institute of Business Management Studies .CASE STUDY ANSWER SHEETS. MBA.EMBA.DMS.9901366442.doc
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Advertising
1. What is advertising? Bring out clearly the changing concept of advertising in modern business
world.
2. Explain the objectives and functions of advertisement manager.
. What is advertisement budget? !ow do you determine optimal expenditure through advertisement
budget?
". What are the characteristics of advertising media? Explain..
#. Write a short note on$
a% &isual layout. b% 'roduction traffic copy.
(. !ow do you measure the effectiveness of advertisement? Explain.
). *efine sales promotion? Explain the types of sales promotion.
+. Explain the merits and demerits publicity.
Apparel Production Management
1. *iscuss elaborately on the product types and organisation of clothing industry.
2. Explain in detail the production planning and different departments of a garment industry
. *iscuss in detail on the pricing policies and factors affecting pricing policies.
". Explain how the basic wor, measurement is carried out.
#. Explain in detail ten point and *allas systems of fabric inspection systems.
(. *iscuss on the functions of finance department.
). -nswer any 2 short notes
.i% /ashion trends. .ii% 0easons in apparel export. .iii% /our point system.
1. 0ample approval. 2. 'roduction planning. . 1erchandise inventory turnover. ". *efinitions of
2uality. #. 'urchase order. (. 3nformation technology in apparel industry. ). 4uality standards.
Apparel Production Management
1. 5he machine re2uirement in detail for manufacturing 66666 pieces a month with a
description of the ,ind of machinery? . 16 1ar,s%
2. 5he total plan for the 1an power in terms of cutting unit7 /inishing 8nit and the washing unit
as well as the administration staff? . 16 1ar,s%
. !ow many different production lines would you suggest provided the monthly re2uirement of
66666 pieces will be made in 16 different styles? . 16 1ar,s%
1. 5he 'roduction planning schedule for all units for the next ( months. . 1# 1ar,s%
2. 5he 9vertime planning divided amongst all units provided that each unit wor,s for 2# days
in a month. . *ifferent plan for 0titching and 'rinting% . 16 mar,s%
. 5he printing plan of unit: ; 3s it feasible to invest in additional capacity or to outsource the
printing? . # mar,s%
1. 5he operation brea, down in a stitching unit with a process flow for the following garments
". -. 5he basic # poc,et jeans .16 1ar,s%
#. B. 5he basic /ormal single poc,et shirt .16 1ar,s%
Brand Management
1. -s a 1anagement consultant give your comments on Burnol as a brand.
2. What do you understand by the concept of a Brand? *escribe the characteristics of Brands.
. a. *efine the Brand 3mage. Explain the dimensions of Brand 3mage.
b. What is meant by Brand 3dentity? Explain the different elements of Brand
3dentity.
". *iscuss in detail the different stages of brand building process.
#. a. What is Brand -udit? Explain its importance.
b. *escribe the two steps in brand audit.
(. <'ositioning is an outcome of our perceptions about the brand relative to the competing
brands= ; *iscuss with examples.
). !ow do consumers perceive and choose brands? *iscuss.
+. What are the different phases of strategic brand management process?
>. *iscuss the <5E? @911-?*1E?50= of Alobal Branding.
Banking Management
'lease attempt any 16 2uestions out of the 2uestions mentioned below.
1. .a% *iscuss the objectives and scope of B/inancial 1anagementB in a Ban,.
.b% *ifferentiate between B@ommon siCe /inancial 0tatement -nalysisB and B5rend -nalysisB of Balance
0heets of Ban,.
2. *iscuss the different sources from which Ban,s can borrow funds within 3ndia.
. *iscuss the importance of B@ost of /undsB for a Ban,. Explain the various rates that have an impact
on the cost of funds of a Ban,.
". *iscuss the salient features of$
.a% @ommercial 'apers7 and
.b% 3nterDBan, 'articipation @ertificates
#. *escribe the role played by Ban, in the foreign exchange mar,et. Briefly discuss the different types
of B/oreign Exchange Eate 0ystemsB. -lso explain the factors that affect the foreign exchange rates.
(. What is Bris, managementF? What are its objectives? Briefly explain the different categories of ris,s
that are relevant to Ban,s.
). Explain the significance of measuring and managing Bcredit ris,B in Ban,. -lso discuss the basic
approaches to credit ris, measurement at individual loan intrinsic level.
+. Why are more and more Ban, going for mergers these days? Briefly explain the core principles for
future restructuring of wea, Ban,s as suggested by the &erma Aroup.
>. What are 'rinciples of sound lending?
16. What is negotiable instrument? What are its special features?
11. 5he relationship between the ban,er and customer is primarily that of debtor and creditor ;
Explain.
12. 0tate the function of @entral Ban, as Gender of last resort.
1. Explain the factors determining cash reserves of ban,s.
1". *iscuss the roles of @ommercial ban,s in economic development.
1#. What are the factors to be considered in case of secured advances?
Business Strategy
i. What is the best option7 in your view7 for **?
ii. -nalyCe the 0W95 factors the ** has.
iii. Why do you thin, that the proposed alternative is the best?
a% What is 0W95 -nalysis?
b% What are the strength of '5@?
c% What are the wea,nesses of '5@ for entering into the branded snac,s mar,et?
d% What ,ind of mar,eting strategy was formulated and implemented for Eingo?
e% What else need to be done by Eingo so as to enlarge its mar,et?
i. What do you understand by the term &ision? What is the difference between H&isionF and H1issionF?
What vision *r. 0u,umar has at the time of inheritance of *eyFs lab? !as it been achieved?
ii. /or growth what business strategy has been adopted by *r. 0u,umar?
iii.What is the mar,eting strategy of *r. 0u,umar to overta,e its competitors?
iv. 3n your opinion what could be the biggest wea,ness in *r. 0u,umarFs business strategy?
1. 3dentify and discuss briefly7 the three themes of strategy implementation of activating
strategies7 managing change and achieving effectiveness in the case of *eepa, ?itrite.
2. pic,ing up data from the case7 demonstrate how formulation and implementation of strategy
are interdependent.
BUSINESS COMMUNICATION
1. What 2ualities does a person need to be a good proofreader ? -re such 2ualities inborn7 or can
they be learned ?
2. 'roofread the following sentence $
application of these methods in stores in 0an *eigo nd @inncinati have resulted in a 6 drop in
robberies an a #6 percent decling in violence there7 according at the developers if the security system7
!anover brothrs7 3nc.
1. Explain how watching a movie from another country might help you prepare to interpret
nonverbal behavior from that culture correctly.
2. 9ne of your coDwor,ers is originally from 0audi -rabia. Iou li,e him7 and the two of you wor,
well together. !owever7 he stands so close when you spea, with him that it ma,es you very
uncomfortable. *o you tell him of your discomfort7 or do you try to cover it up ?
1. 5hin, bac, over the lessons youFve learned in life. !ow did you benefit from some one telling
you the truth about something you were doing wrong ?
2. With a partner7 roleDplay a situation in which one of you is the boss and the other an employee.
5he boss is angry because the employee repeatedly arrives late for wor,7 ta,es long lunches7 and
leaves # to 16 minutes early. !owever7 the employeeFs wor, is always excellent. -fter the roleDplay7
analyCe what the boss did right and what could be improved.
1. Eeview two sales letters for content. Gist the <'uffery= statements in each letter.
2. ?ote any statements in these sales letters that appear 2uestionable to you. Eewrite one of the
statements7 carefully choosing words that wonFt be misleading to consumers.
1. What advantages and disadvantages do you see in as,ing store managers at 1rs. /ields to file
electronic troubleshooting reports immediately on the companyFs intranet ?
2. What ,inds of electronic reports might a company want to post on its website ?
Business Communication
1. @omment on the appropriateness of the senderFs tone to a customer.
2. 'oint out the old ; fashioned phrases and expressions.
. Eewrite the reply according to the principles of effective writing in business.
1. What is non ; verbal communication ? Why do you suppose that this commercial relies
primarily on nonDverbal communication between a young man and a gorgeous
woman ? What types of non ; verbal communication are being used in this case ?
2. Would any of the nonDverbal communications in this spot .ad% not wor, well in another
culture ?
. What role does music play in this spot ? Who is the target mar,et ?
". 3s the music at all distracting from the message ?
#. !ow else are radio stations advertised on 5& ?
1. -nalyse the reasons for -rvind 'andeyFs dilemma.
2. *oes -rvind 'andey really face a dilemma ?
. 3n your view what should -rvind 'andey do ? 0hould he disclose it to his Aerman &ice
'resident ?
1. @omment on the terms and conditions placed by the corporation.
2. What factors influenced the computer companyFs decision to accept the contract ?
. Was it a win ; win agreement ? *iscuss ?
1. *o you find 1r. 0inhaFs responses to various 2uestions effective ? Aive reasons for your
view on each answer given by 1r. 0inha.
2. Eewrite the responses that you consider most effective to the above 2uestions in a job
interview.
. 1r. 0inha has observed the norm of respectful behaviour and polite conversation. But7
do you thin, there is something gone wrong in his case ? -ccount for your general
impression of 1r. 0inhaFs performance at the interview.
BUSINESS MANAEMENT
1. *iscuss the various provisions W59 has made for the developing countries? @ritically evaluate the
impact of W59 on the 3ndia.
2. *iscuss the present status of technology in 3ndia and 3ndian business organiCation. *iscuss the role
of technology in the development of 3ndia.
. Briefly describe the process of formation of company according to the company law? *escribe the
various modes of winding up of companies.
". *escribe the various approaches to international business. *iscuss the reasons why organiCations
cross borders. *iscuss the impact of 1?@s on the host country.
#. Explore and explain the crossDculture dimension of international personnel management.
(. @ompile stoc, mar,et data for a few specific countries. -ttempt a comparative trend analysis to
throw light on nationDspecific investment climate.
). Would you accept the view that economic and nonDeconomic variables interact each other on the
domain of business environment? Explain.
+. 3n what sense7 is H3ndia going globalF? *evelop some counter argument to conclude that it is a long
way for 3ndia to go really global
BUSINESS ET!ICS
1. *efine business ethics?
2. What is ,ic,Dbac, in business?
. What is unfair discrimination?
". What is acid rain?
#. *efine the term social responsibility in business?
(. *ifference between transactional J transformational leadership?
). Business J ethics are contradictory?
+. Explain the term Bstealing trade secrets
>. Explain whistle blowing
16. 1ention unethical practices in mar,eting?
11. What are the primary reasons for resources depletion?
12. Explain the objectives of social audit?
1.discuss the role J import of ethics in business
1".explain the types of ethical issues in business
1#.discuss about the 2ualities J features of @E9 in business
1(.analyses the various causes of pollution in developing countries explain the principle obligations of
a business firm
1).discuss in detail about unfair trade discrimination?
Consumer Be"aviour
1. *efine consumer behaviour. *iscuss the broad areas of its application in mar,eting.
2. *iscuss the concepts of demographics7 psycho graphics and life style. Explain the approaches to
study life style.
. *escribe the stages in the perceptual process and discuss various senses that determines how we
respond to products.
". !ow learning differs from other forms of communication? *istinguish between the instrumental
learning and the classical learning approaches.
#. Explain the role of reference groups in group dynamics and their effect on buying behaviour of
buyers.
(. *iscuss the factors which are influencing the consumer decisionDma,ing process. !ow nature of
the family influences that operate on the purchase behaviour?
). Explain the various issues in problem recognition. *istinguish factors and compulsions forcing a
choice between internal and external search.
+. !ow the purchase stage is completed in the buying process? -lso explain the buyers complaint
behaviour and the mar,eters response.
>. !ow does the microDeconomic model explain the decision process of a consumer? What are the
shortcomings of the model?
16. *escribe the nature7 scope and areas of application of consumer behaviour models.
CO#PO#ATE $A%
1.K-ll contracts are agreements but all agreements are not contracts.K *iscuss this statement in light
of the essential elements of a valid contract. -lso mention briefly the different ,inds of agreements
under the 3ndia @ontract -ct7 1+)2.
2. *iscuss7 what are the rights7 liabilities and disabilities of a minor as per the 3ndian 'artnership -ct7
1>2.
. What do you understand by implied warranties and conditions of sale according to the sale of
Aoods -ct7 1>6?
". *ifferentiate between layDoff and retrenchment according to the 3ndustrial *isputes -ct7 1>").
#. Aive the provisions related to safety as given in the /actories -ct7 1>"+.
(. What are the characteristics or essential features of a company and briefly mention the types of
companies.
). What do you understand by electronic governance and what are the attributes of electronic records
as mentioned in the 3nformation 5echnology -ct7 2666.
+. *iscuss the concept of free consent and misrepresentation as per the 3ndian @ontract -ct7 1+)2.
>. *istinguish between private and public company. What are the special privileges of a private
company over public company according to @ompanies -ct7 1>#(?
16. Write short notes on any two of the following$
.a% @yber regulation .b% 3ndustrial *ispute .c% Breach of @ontact .d% &oidable contracts.
CUSTOME# #E$ATIONS!IP MANAEMENT
1. *efine customer relationship management J what are the different factors that influence buying
behaviour?
2. *iscuss consumer purchase decision process giving one real time example
. 0tate the importance of customer relationship building. 0tate the different levels of relationship
mar,eting J tools used to develop strong customer bondage
". What do you mean by customer interaction management? *iscuss the routes J factors influencing
@31
#. What do you mean by a loyal customer J discuss loyal customer ladder?
(. 'lease write a short note on @ustomer Gife @ycle.
). 'lease write a short note on *isadvantages of @E1 with 3ndian context.
+. Explain the two dimensions to @E1 ; @ustomer facing and @ompany facing
&acilities Management
1. !ighlight the importance of /acilities management.
2. Gist out the functions of a modern facilities manager.
. Explain the importance of staffing in facilities management.
". *escribe the types of motivation and explain the same with reference to the facilities staff.
#. Eelate office accommodation and furniture layout to facilities management.
(. 0tate and explain the uses of various office forms.
). *iscus the different clerical operations in an office
+. Bring out the importance of office communication system.
>. 'lease explain the process of tenders in an office and functions of a facilities 1anager with
reference to the same.
16. What do you mean by storage facility? What are the types of storage?
&inance Management
41. What do you understand by 3nternal -udit ? !ow do the functions of an internal auditor differ
from that of External -uditor ?
42. Explain the consistency concept and -ccrual @oncept of -ccounting. !ow is the -ccrual @oncept
adhered to while preparing the final accounts of a company ?
4. What are intangible assets of a firm ? Why are they shown in the Balance 0heet ? What is meant
by amortisation of such assets ? Aive reason for the same
4". What do you understand by -ppropriation of profit of a company? !ow are the profits
appropriated ? !ow will the profits to be appropriated7 affected7 if the company issues debentures7
instead of e2uity shares to finance its activities ? *iscuss how?
4#. *istinguish between$
/3/9 and G3/9 methods of 3nventory valuation.
Eights 0hares and Bonus 0hares
*irect 1aterial 'rice &ariance and *irect 1aterial 8sage &ariance
3mputed @osts and 9pportunity @osts.
4(. What do you understand by Brea,Deven analysis ? *iscuss the assumptions underlying the brea,D
even analysis. !ow do these assumptions ma,e the brea,Deven analysis unrealistic ? Explain and
prepare a Brea,Deven chart assuming relevant figures
4). What do you understand by /lexible Budget ? !ow does it differ from a /ixed Budget ? Explain
its utility to a business organisation.
4+. What do you mean by @ontrol Eatios ? Explain the three important control ratios and discuss
their significance
4>. Explain fully the following statements $
a. 9perating cycle plays a decisive role in estimating the wor,ing capital re2uirement of a firm.
b. -s there is no explicit cost of retained earnings7 they are free of cost.
c. *epreciation acts as a tax shield
d. An investor in shares considers not only its E.P.S. but also P.E. ratio.
ENE#A$ MANAEMENT
1. Who are the sta,eholders in this case ?
2. Which sta,eholders are most important ?
. What are the critical trends in 5ri ; 0tateFs environment ?
". Why do you thin, 5ri 0tateFs customers are so upset ?
#. What should Lohn Aodwin do ?
1. What economic and social factors should /resh /ields managers watch ?
2. 0uppose you manage a local supermar,et and /resh /ields comes to town. !ow would you
reinvent your organiCation to meet the challenges posed by /resh /ields ?
1. !ow would you describe the organiCational culture at /lagstar ?
2. !ow does /lagstar deal with diversity ?
. What challenges could /lagstar face in its near future ?
4.1. What environmental factors influenced management style at *isney?
4.2 what ,ind.s% of organiCational structure seem to be consistent with K*ream as a 5eamK?
4. !ow and where might the informal organiCation be a real asset at *isney
4.1 !ow were principles of delegation and decentraliCation incorporated into @ine ; 1ade
operations?
4.2 What are the sources and uses of power at @in ; 1ade?
4..What were some of the barriers to delegation and empowerment at @in ;1ade?
".What lessons about management in a rapidly changing mar,etplace can be learned from the
experience of @in ; 1ade?
1. With retailers as their primary customers7 what customer competitive imperatives could be
affected by Eollerblades inventory problems ?
2. !ow appropriate might a just ; in ; time inventory system be for a product such as roller s,ates ?=
. What opportunities are there fore Eollerblade managers to see themselves as selling services7
instead of simply roller s,ates ?
!uman #esource Management
1. *efine and differentiate between Lob -nalysis7 Lob *escription and Lob Evaluation. 0elect an
appropriate job evaluation method and create a plan for evaluating jobs of scientists in different
grades.
2. *iscuss the role of indoctrination in organiCations. !ow can 'erformance -ppraisal7 and 5raining
and *evelopment be made an integral part of !uman Eesource 'lanning? *iscuss.
. *iscuss the scope of !uman Eesource -udit. While auditing Eeward systems for employees in a
manufacturing organiCation7 which factors should be ta,en into account and why? Explain with
suitable examples.
". *efine and discuss the need for !uman Eesource 'lanning in an organiCation. Briefly discuss
various approaches to !E'
#. Write short notes on any three of the following$
.a% 5raining methods
.b% &alue determinants of !E'
.c% !uman Eesource accounting
.d% Gabour 1ar,et Behavior
.e% 'romotion and Eeward 'olicies
0E@539? B
1. *efine and discuss the objectives of !uman Eesource 'lanning at organiCational level. !ow does it
help in determining and evaluating future organiCational capabilities7 needs and anticipated
problems? Explain with suitable examples.
2. *efine and describe Lob -nalysis. Briefly discuss several methods in which information about a job
is collected and evaluated.
. What is the purpose and process of recruitment function? *iscuss various methods of sourcing
manpower.
". !ow is monetary value assigned to different dimensions of !uman Eesources costs7 investments7
and worth of the employees? Briefly explain @ost and Economic value approaches of measurement.
#. Write short notes on any three of the following $
.a% 1B9
.b% 0uccession 'lanning
.c% @ompetency 1apping
.d% Lob Evaluation
.e% !.E. 3nventory
.a% Was the management justified in ta,ing a decision to recruit a 2ualified and experienced person
from outside as *eputy @hief 4uality @ontroller?
.b% Was it in the interest of the organiCation to transfer Eatnam to the new autoDwheeler plant and
promote Mapil Mumar? What could have prompted the management to ta,e this decision?
.c% !ow do you view the role of 9.-.s in supporting only the local and internal candidates and
overloo,ing the interests of direct recruits even when they were family members of the -ssociation7
particularly at a time7 when the industry needed professionally 2ualified persons to fill ,ey technical
posts?
.d% !ow would you react to the managementBs scheme for 2uarter allotment and why?
.i% 3dentify the issues related to manpower planning as evident in the case.
.ii% *iscuss the strategies to tac,le the percentage of internal promotion at the organiCational level.
.iii%What type of additional training programmersF should be imparted for direct entrants?
.iv% 0uppose you are the head of the personnel division. What would be your suggestions in the
meeting D Which has been called by the Aeneral 1anager?
International Business
1. What are basic differences between domestic and international business?
2. While some see globaliCation as the avenue to the development of poor nations7 others see it
intensifying misery and ine2ualities. @ritically examine the above statement in todayBs context?
. Explain D Gocalisation of global strategy
". Explain D 5echnology contracting .licensing% as an alternative to /*3 or ownership strategy.
#. Explain D 1ajor factors contributing to the success of international strategic alliances.
(. Explain the role of <'ower *istanceK in understanding !ofstedBs wor, on crossDcultural
prospective. !ow does this help in managing international environment?
). *iscuss the relationship between an 1?E and its subsidiaries in the context of the Kma,e or
buyK decision. What are the implications so far as the organiCation structureNdesign is
concerned?
+. Explain the role of bargaining powerK in managing negotiations in international business.
>. Briefly discuss the direct and indirect impacts of /*3 on G*@s
.a% 3dentify the se2uence of events that has led to the current problem. .b% -nalyse the problem in
the context of the process of globaliCation that has been increasingly witnesses over the past
decade or so. .c% Examine the KfairnessK of establishing a 166O subsidiary by 0chwitC A1B!
when the alliance is on. .d% What future course of action would you suggest to 0J0? Aive
reasons for your answer.
.b% 1. 3s 0unlight on the right trac, in going global without trying to consolidate its position further
in the home mar,et? 2. @an 0unlight realise its global vision with its current mix of strategies?
!owever fine the companyBs !E planning had been7 had 0hu,la made a mista,e by not
developing his strategies first? . -re there any gaps in 0hu,laBs game plan to con2uer the
globe? ". What are the learnings that you can derive from the K0unlightK case so far as the
internationaliCation of business is concerned?
.c% What are ElectrloxBs reasons for direct investment? 2. !ow has ElectroluxBs strategy changed
over time? !ow has this affected its direct investment activities? . Which of ElectroluxBs
foreign investments would be horiContal and which would be vertical? What are the advantages
of each? ". What do you see as the main advantages and possible problems of expanding
internationally primarily through ac2uisitions as opposed to building oneBs own facilities? #.
0hould Electrolux ta,e over Aranges?
International Business
1.Which of the theories of international trade can help 3ndian services providers gain competitive edge
over their competitors?
2.'ic, up some 3ndian services providers. With the help of 1ichael 'orterFs diamond7 analyCe their
strengths and wea,nesses as active players in B'9.
.@ompare this case with the case given at the beginning of this chapter. What similarities and
dissimilarities do you notice? Iour analysis should be based on the theories explained.
1.What are some current issues facing 'eru? What is the climate for doing business in 'eru today?
2.What type of political ris,s does this fishing company need to evaluate? 3dentify and describe them.
. What types of integrative and protective and defensive techni2ues can the ban, use?
". Would the ban, be better off negotiating the loan in ?ew Ior, or in Gima ? Why?
1. Why is that @o,e has not been able to ma,e profit in its 3ndian operations?
2. *o you thin, that @o,e should continue to stay in 3ndia? 3f yes7 why?
. What cultural adaptations would you suggest to the 80 expatriate managers regarding their
management style?
". 8sing the !ofstede and the value orientations cultural models7 how can you explain some of
the cultural differences noted in this case?
1. Where does the joint venture meet the needs of both the partners? Where does it fall short?
2. Why had -BBD'B0 failed to realiCe its technology leadership?
. What lessons one can draw from this incident for better management of technology transfers?
1. What factors have shaped the accounting system currently in use in @hina?
2. What problem does the accounting system7 currently in sue in @hina7 present to foreign
investors in joint ventures with @hinese companies?
. 3f the evolving @hinese system does not adhere to 3-0@ standards7 but instead to standards
that the @hinese governments deem appropriate to @hinaFs <0pecial situation=7 how might this
affect foreign firms with operations in @hina ?
1. <Iou canFt tell consumers that the low price they are paying for a particular fax machine or
automobile is somehow unfair. 5heyFre not concerned with the profits of companies. 5o them7
itFs just a great bargain and they want it to continue.= *o you agree with this statement? *o you
thin, that people from different cultures would respond differently to this statement? Explain
your answers.
2. -s weFve seen7 the W59 cannot currently get involved in punishing individual companies for
dumping ; its actions can only be directed toward governments of countries. *o you thin, this
is a wise policy ? Why or why not? Why do you thin, the W59 was not given the authority to
charge individual companies with dumping? Explain.
. 3dentify a recent antidumping case that was brought before the W59. Gocate as many articles
in the press as you can that discuss the case. 3dentify the nations7 products .s%7 and potential
punitive measures involved. 0upposing you were part of the W59Fs *ispute 0ettlement Body7
would you vote in favor of the measures ta,en by the retailing nation? Why or why not?
$a'our $a( Management
1. *efine /actory.
2. *efine child.
. *efine Gay off.
". *efine Goc,out.
#. *efine -ppropriate Aovernment.
(. What are 'enalties and 9ffences?
). What is 'ayment of Aratuity?
+. What is the time limit for payment of bonus?
>. What is -malgamation?
16. *efine wee,ly hours.
1. What is the object of the apprentices -ct?
2. Explain the scope of employerBs liability -ct7 1>+.
. What are the privileges of a registered trade union?
". Aive the procedure for fixing and devising 1inimum wages.
#. 0tate the rules as to employer and employeeBs contribution
(. What are the rules as to payment and recovery of contribution by an employer?
). 8nder what circumstances7 an employee can withdraw the amount credited in his provident fund
scheme.
+. What are the steps in dissolution?
>. What are the special provisions in payment of bones -ct7 1>((?
16. What are the provisions of termination of employment under industrial employment act 1>"(?
1. *efine Aratuity and determine the payment of Aratuity.
2. Explain -djudication of *isputes and claims.
. Explain the provisions for leave and various types of leave under industrial employment act.
". 3ndustrial *isputer -ct 1>") *iscuss elaborately.
#. Explain the procedure for the Employment of young person and women annual bear with wages.
MANAEMENT IN&O#MATION S)STEM
.a% What is 3nformation system?
.b% What is prototyping?
.c% What is Web Based 0ystem?
.d% What is hyperlin,?
.e% What is ,nowledge management system?
1. What is E30? Explain its advantages and disadvantages
. What are the major challenges involved in building7 operating and maintaining information
system?
". !ow does an organiCation impact in 35? Explain.
#. Explain the four stage model of 35 planning.
(. What are the steps involved in implementation and evaluation of a system?
). What is *00? What are the models? Explain its components.
+. What are the benefits and application of content management?
>. What are the types of 30? Explain each of them.
16. Explain a% EE' b% 0@1.
11. What are recent developments in 130 area?
12. !ow do you manage the multimedia content?
1. What are the ethics in 35?
1". Explain the features and characteristics of objects in object oriented analysis and design.
Managerial Economics
1. 1anagerial Economics is the application of Economic 5heory to business management. *iscuss
2. What are the needs for demand forecasting? Explain the various steps involved in demand
forecasting.
. *efine production function. !ow is it helpful while ta,ing output decisions?
". .a% B 5he monopolist represents one man industryF? @omment and discuss how e2uilibrium position
can be attained by the monopolist.
.b% 8se appropriate diagrams to supplement your answer.
#. .a% *efine partnership and explain its salient features and limitations.
.b% What are the 2ualities of a good partner?
(. What are the components of wor,ing capital? Explain each of them.
). Aive a brief account on the important records of -ccounting under *ouble entry system and discuss
briefly the scope of each.
+. .a% /rom the information .given with attachments%7 calculate
i. *ebt E2uity ratio ii. @urrent ratio
.b% @alculate 3nterest @overage ratio from the information .given with attachments% .
MA#*ETIN MANAEMENT
1. -t the time when the mar,et leader for instant noodles was ?estles 1aggi7 the main challenger
was 5op EamenFs ?oodles. -pplying the concepts of mar,eting 1anagement7 what would be your
strategic plan in order to ,eep up the top position of 1aggi
2. *iscuss the relationship between H0egmentationF and H'ositioningF. Explain the major criteria of
0egmentation and 'ositioning. 4uote sufficient examples to strengthen your answer.
. .a% *escribe in detail the stages in the 'roduct Gife @ycle
.b% 3n this context7 explain the challenges that a 1ar,eting 1anager has to deal while introducing
a new product
". What do you understand by @hannel of *istribution? Explain the different ,inds of @hannel of
*istribution in detail.
#. Explain the factors affecting 'ricing *ecision. What are the various methods of pricing a
'roduct? Briefly explain them. -lso7 differentiate between 'rice shadowing and 'rice @overing.
(. What are the essential /actors influencing @onsumer behavior? Explain its significance in
1ar,eting 1anagement in accordance with the 5echnology advancements.
). Write 0hort ?otes on any four of the following$
.a% 'rice 0,imming. .b% 1edia 0election for -dvertising .c% 0ales 'romotion
.d% 'roduct *ifferentiation
+. - new product is to be launched by a company at 1umbai. -s a part of identifying the
consumer behavior7 the company intends to carry out a research process. 9utline a 1ar,eting
Eesearch 'rocess for the company in order to establish the re2uirements of the consumers.
1. *iscuss the main issues narrated in the case in your own style
2. @arry out a 0W95 -nalysis.
MA#*ETIN MANAEMENT
1. Examine the progress of 'rofileFs Aroup as a leading interior designer and decorator.
2. What ,ind of change was observed in the 05' strategy of the firm and how was it useful?
. Evaluate the wor,ing of 'rofileFs group with respect to the 0egmenting7 5argeting and 'ositioning
of mar,ets. *o you have any suggestions for the firm?
1.!ow will you determine the mar,eting mix for our enterprise?
2.*o you have any ideas to ma,e our enterprise successful particularly by enhancing or improving the
mar,eting mix?
.What do you thin, will be the challenges in ma,ing an effective mar,eting mix since our enterprise
is a new one?
1% 3dentify the 2ualities of Eoger as a 'E professional and analyse his role in the companies that he
wor,ed for.
2% 3n the above problem situations7 was there any other approach that Eoger could have adopted? 3f
yes7 suggest some approaches. 3f no7 why do you agree with EogerFs approach?
% Gist the 'E tools and strategies that were adopted by Eoger in dealing with the problem situations.
1$D 3dentify the approach .plus points and negative points% of the two salespersons in the above
situations and ma,e a comparative analysis.
2$D 3n both the situations7 were the customers satisfied with how the salespersons handled their
2ueries? -nalyCe the sales personFs and customerFs interactions in the above situations.
$D 3f you were a salesperson7 how would you have handled the above two situations? *o you have any
suggestions for Lagan and 5arun?
MA#*ETIN MANAEMENT
1. What mar,eting strategy should be designed by 1r. 0arin to be able to achieve the targeted #O
mar,et share?
2. !ow should *eepa 'roducts .'% Gtd. position 5rust Eegular and 5rust ?ight to induce customers
to buy it? What should be the ,ey benefits of their toothpastes?
. 0hould the company price its products economically7 or should it aim for premium pricing?
1. !ow important is new product development to @aterpillar?
2. What sources of new product ideas might a company li,e caterpillar use?
. Evaluate @-5 as a brand name.
". Evaluate each of the four points of @5@Bs strategy.
1. !ow do you explain the present situation faced by the company?
2. Was it a good idea to enter into a threeDyear contract with the @ooperative 0ociety? Why?
. 3s it possible to renew the contract with the @ooperative 0ociety? 3f so7 how? 0uggest a detailed
programme on a crash basis with the budget constraint of Es. #67 667 666.
1. What decision would you ta,e if you were in place of 1r. ?athan?
2. *o you feel the proposal of a new subDoffice is economically justified against the stated policy of
the company? 3f yes7 why? 3f no7 then how could it be made justifiable?
OPE#ATIONS MANAEMENT
1. .a% *raw a systems view diagram of any service organiCation of your choice. 3dentify its various
components. Explain its interdisciplinary nature. 16
.b% What are the major characteristics of a 'roduction system? *iscuss some of its upcoming issues
that provide economies in production and efficiency in the performance of the system. 16
2. .a% Explain with examples7 how the 541 concept can integrate design engineering7 manufacturing
and service. 16
.b% What are process capability studies ? Explain the process capability index with applications to a
real life example. 16
. .a% @ompare traditional process planning with @omputer -ided 'rocess 'lanning .@-''%. -lso
explain a generative @-'' system. 16
.b% Explain the objectives of 5otal 'roductive maintenance. Aive its importance. -lso comment on the
concept of 5'1 promotion. 16
". .a% Why is forecasting re2uired in operations management ? *iscuss the concept of forecast error as
applied to different conditions. 16
.b% !ow are 2uantitative models of forecasting different from 2ualitative models ? *iscuss in detail
timeDseries model as used for forecasting. 16
#. .a% What is facility planning ? Explain with examples different types of layouts as used in
manufacturing organisations. 16
.b% *iscuss wor, measurement as a process to establish tas, time. Explain the various techni2ues for
developing time standards. 16
(. .a% Explain just in time manufacturing with the help of examples. *iscuss its advantages and
disadvantages. 16
.b% /or an independent demand inventory model7 derive the e2uation for Economic 9rder 4uantity.
Gist all assumptions. 16
). Write short notes on any four of the following$ "x#P26
.a% 9'5
.b% Brea, even analysis
.c% Gean manufacturing
.d% Manban system
.e% Gine of Balance for 'roduction @ontrol
.f% 'urpose of aggregate plans+
O#ANI,ATIONA$ BE!A-IO#
.a% What is the problem in the case?
.b% !ow do you see the behavior of the safety supervisor? What would you do if you were the safety
supervisor ?
.c% !ow do you see the change in LohnBs behavior from an informal leader to the one involved in a
fight with a supervisor visDaDvis the companyBs policy?
.d% @ould 1r. 'rasad and the safety supervisor have prevented LohnBs case at the initial level?
.a% What is the problem in the case? Explain.
.b% Explain AovindaBs behavior and wor, experience visDaDvis the psychologistBs report.
.c% !ow do you see ?airBs suggestion to -mrit? Aive reasons.
.d% What are -mritBs considerations in ta,ing a decision? What should he do? Explain.
.a% *efine the major problem of E1@9E'Bs management.
.b% Will the formation of a committee be of any value in this situation? 3f a committee is needed7
assign a title to the committee and indicate who should be members of the committee?
.c% 3n the event that Eoy decides to retire7 will the presence of a committee ma,e it easier or more
difficult for EoyBs successor? *iscuss.
.a% What is your view of the action ta,en by 1r. 1uthu?
.b% What are the wea,ness and strong points7 as you consider7 of 1r. 1uthu as a 1anager?
.c% !ow would you have tac,led the situation7 if you were 1r. 1uthu?
.a% !ow did a brilliant engineer turn out to be a <deadwood=?
.b% Was 1r. 1ohan too sensitive and arrogant?
.c% *id 1r. 5agore handle sensitive and intelligent engineers properly?
.d% Was it not advisable to transfer 1r. 1ohan in 1>>2 when the signs of trouble were seen?
.e% 0hould 1r. 5agore have stopped 1r. 1ohanFs increment in 1>>7 ,nowing fully well that he was
2uite competent?
O#ANI,ATIONA$ BE!A-IO#
1. ?ame two motivating factors at EB0.
2. *escribe the differences between the theories of 5aylor and 1aslow.
. !ow does EB0F 5otal Eeward pac,age fulfill 1aslowFs higher levels of motivation?
". !ow does 5otal Eeward contribute to EB0F overall strategy?
Q Explain what is meant by a premium brand.Q *escribe the difference between an aim and an
objective
Q 9utline the purpose of MelloggBs wor, with the -0-.
Q 8sing examples to support your dialogue7 evaluate how Mellogg communicates and discuss how
this enables it to position its brand.
1 . What is MaiCen? 3 low is this different from a oneDstep leap forward?
2. !ow is MaiCen expected to help Geyland 5ruc,s to increase its mar,et share?
. !ow does Geland 5ruc,s measure 3ts continuous improvement? @an you suggest M M'ls for
another type of business organisation e.g. a retailer or a leisure centreB?
". Why is continuous improvement most li,ely to be achieved in a company with a culture of trustB?
0tart your answer by explaining what is meant by a culture of trust.
1. What do you understand by the term7 Bthin,ing outside the boxB? Aive an example of how this can
be applied to engineers wor,ing for EWE npower.
2. !ow does encouraging thin,ing outside the box help EWE npower to ma,e improvements in the
way in which it operates?
. Explain how encouraging engineers at EWE npower to thin, outside the box has led to increased
motivation for these employees.
". Eecommend wavy in which another organisation of your choice might improve its employees to
thin, in creative ways about wor,. results through encouraging its employees to thin, in creative ways
about wor,Drelated problems.
1. !ow does 0iemens see, to provide good career opportunities for employees?
2. *escribe one of the systems that 0iemens has created which provides development opportunities
for employees at wor,
. !ow important is the appraisal system in helping to create shared understandings the objectives of
the organiCation and personal objectives of individual employees?
". !ow effective do you thin, the 0iemens approach to people management will be 2 in creating great
results?
Principles and Practice o. Management
.a% 3dentify the problems in this case.
.b% *o you thin, the decision ta,en by shu,la is in ,eeping with the faith7 trust and creating
developmental climate in the organisation? @ritically evaluate
.c% !ow would you help in improving rough and tough behavior of employees?
.a% 3dentify the core issues in the case
.b% 'lace yourself in the position of the 'ersonnel *irector. Which of the following courses of action
would you have chosen and why?
.i% Would you have discharged both men?
.ii% Would you have discharged Bhola only?
.iii% Would you have discharged ?athu only?
.iv% Would you have discharged neither of them? Lustify your choice of decision.
.c% What policy and procedural changes would you recommend for handling such cases in future?
.a% What are the core issues the case?
.b% *o you agree with the statement K5he problem7 of course7 has its roots in the production
department itself=? Eeason out your stand.
.c% @ritically evaluate the finding that old supervisors complain and new wor,ers to resist any type of
control.
.d% What type of control system would you suggest to the company to improve the production?
.a% What do you thin, is the real7 problem in this case?
.b% !ow do you perceive the stand of 1r. 0ingh? -nalyCe critically.
.c% What intervention should 1r. 0ingh use to rectify the type7 of situation he is presently confronted
with? *iscuss giving the reasons.
.d% *iscuss the implications of effecting them with your recommendations.
4uestions$
.a% What is the problem in your opinion? Elaborate.
.b% !ow would you explain the behavior of Eenu and 1rs. Mhan? *id 1rs. Mhan handle the situation
timely and properly?
.c% -ssume that you are the 'ersonnel 1anager. What are the alternatives available with 1rs. Mhan?
.d% What do you consider the best alternative? Why?
Principles and Practice o. Management
1. What opportunities and threats did 1c*onaldFs face ? !ow did it handle them ? What
alternatives could it have chosen ?
2. Before 1c*onaldFs entered the European mar,et7 few people believed that fast food
could be successful in Europe. Why do you thin, 1c*onaldFs has succeeded ? What strategies
did it follow ? !ow did these differ from its strategies in -sia ?
. What is 1c*onaldFs basic philosophy ? !ow does it enforce this philosophy and adapt to
different environments ?
". 0hould 1c*onaldFs expand its menu ? 3f you say no7 then why not ? 3f you say yes7 what ,inds
of precuts should it add ?
#. Why is 1c*onaldFs successful in many countries around the world ?
1. @an a division manager develop verifiable goals7 or objectives7 when the president has not assigned
them to him or her? !ow? What ,ing of information or help do you believe is important for the
division manager to have from head2uarters?
2. Was the division manager setting goals in the best way? What would you have done?
1. Evaluate the formulation of the merger between *aimler and @hrysler. *iscuss the
strategic fit and the different product lines.
2. -ssess the international perspectives of Eaton and 0chrempp.
. What are the difficulties in merging the organiCational cultures of the two companies?
". What is the probability of success of failure of the merger? What other mergers do you foresee
in the car industry?
1. 5he reDengineering efforts focused on the business process system. *o you thin, other
processes7 such as the human system7 or other managerial policies need to be considered in a process
redesign?
2. What do you thin, was the reaction of the brand managers7 who may have wor,ed under the
old system for many years7 when the category management structure was installed?
. -s a consultant7 would you have recommended a topDdown or bottomDup approach7 or
both7 to process redesign and organiCational change? What are the advantages and disadvantages
of each approach?
1. 3s the !ewlett ; 'ac,ard way of managing creating a climate in which employees are motivated
to contribute to the aims of the organiCation? What is uni2ue about the !' Way?
2. Would the !' managerial style wor, in any organiCation? Why7 or why not? What are the
conditions for such a style to wor,?
1. 3n the ?8113 joint venture7 what did 5oyota gain? What were the benefits for Aeneral 1otors?
2. -s a consultant7 what strategies would you recommend for European carma,ers to
improve their competitive position in the global car industry?
P#O/ECT MANAEMENT
1. What is 9rganiCation @ulture7 how do you create culture in project management?
2. Write short notes on the following
a% 0uitable 9rganiCation 0tructure for 'rojects
b% 0ta,eholder 1anagement
. What are the approaches in 'roject 0creening J 0election?
". a% Explain Wor, Brea, *own 0tructure.
b% Explain /inancial 1odule in 'roject 1anagement.
#. What is Eis, 1anagement in 'rojects7 also explain /our Dstage process?
(. What factors do you consider in preparation of project budgets?
) a% What is cross functional coD operation?
b% Explain the uses of &irtual 'roject teams.
+. Write short notes on the following
a% 'roject 5ermination J types of project 5ermination b% /uture 5rends in 'roject 1anagement
0uantitative Tec"ni1ues
1. *istinguish between decision ma,ing under certainty and decision ma,ing under uncertainty.
1ention certain methods for solving decision problems under uncertainty. *iscuss how these
methods can be applied to solve decision problems.
2. *istinguish between probability and nonDprobability sampling. Elucidate the reasons for the
use of nonDprobability sampling in many situations in spite of its theoretical wea,nesses.
. What are models? *iscuss the role of models in decisionDma,ing. !ow can you classify models
on the basis of behavior characteristics?
". What are matrices? !ow are determinants different from matrices? *iscuss few applications of
matrices in business.
Section B
Write short notes on any ten of the following$
.a% @oncept of 1axima and 1inima
.b% 5ypes of classification of data
.c% 'ascal *istribution
.d% 1ultiDstage sampling J 1ultiDphase sampling
.e% BoxDLen,ins 1odels for 5ime 0eries
.f% *eterminant of a 02uare 1atrix
.g% 'rimary and 0econdary *ata
.h% Bernoulli 'rocess
.i% 5he 0tudentBs t *istribution
.j% 8se of -utoDcorrelations in identifying 5ime 0eries
.M% -bsolute value function
.l% 4uantiles
.m% @riteria of pessimism in decision theory
.n% @luster vs. 0tratum
.o% 1oving average models
.p% 0tep function
.2% 1ore than type ogive
.r% 0ubjectivistBs criterion in decision ma,ing
.s% *ouble sampling
.t% -uto regressive models
#etail Management
1. *o you thin, that people will buy merchandise related to movies? 3t yes please mentions the
reasons.
2$D 0uggest ways to overcome from piracy problems in movie merchandising?
$D 0uggest new type of merchandise that film producers can bring it to the mar,et?
"$D -re you aware of !ollywood movie merchandise? 3f yes specify how they are different from bolly
wood merchandise. *o you thin, that 3ndian consumer buy !ollywood merchandise?
1$D *o you thin, that virtual retailing channel will have consumer confidence?
2$D !ow the company should attract the modern house wife who addict to serials to watch home
shop?
$D *iscuss the new product development strategies used in the case?
"$D *o you thin, ?etwor, 1+Fs segmentation is proper? @omment.
1. -nalyCe the pricing strategies adopted by cafR coffee day to establish its own identity amongst its
competitors
1. -nalyCe the mar,eting strategies adopted by 0harma to promote his bouti2ueD1riganani.
2. What steps should 1r. 0harma ta,e to promote the sales
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BUSINESS ENVIRONMENT
1. *iscuss the changing scenario of business environment in 3ndia and its principal implications for
the business.
2. .a% Explain the dualistic character of 3ndian economy and the problem of uneven income
distribution.
.b% 9utline the development of consumer movement in 3ndia.
. .a% Write notes on .i% adjudication machinery for settlement of disputes7 and .ii% Employees
'ension 0cheme7 1>>#.
.b% Enumerate the powers of the @entral Aovernment to control production7 supply and distribution
of essential commodities under the Essential @ommodities -ct7 1>##.
". *escribe the important amendments proposed under the @ompanies .-mendment% Bill7 266 and
the additions proposed thereto by lrani 'anel.
#. .a% @an 0EB3 compel a public company to get its securities listed on the stoc, exchanges while
ma,ing a public issue? 9n what grounds can the listed securities be delisted by a stoc, exchange?
0tate the rules in this regard.
.b% K5he role of stoc, exchanges in 3ndia need not be over D emphasiCed=. @omment.
(. *escribe the evolution of the concept of corporate governance and outline the various measures
adopted in 3ndia to ensure good corporate governance.
). 1a,e a critical assessment of ?ew Economic 'olicy ,eeping in view the long term objectives of
economic development.
+. .a% What are the objectives of ES31 policy 2662 D 6)? Explain its main provisions.
.b% Write an explanatory note on functions and coverage of W59.
>. *istinguish between the following$
.a% 1icro Environment and 1acro Environment
.b% Economic Arowth and Economic *evelopment
.c% 1oney 1ar,et and @apital 1ar,et
.d% Entrepreneurship7 Eole and 'romotional Eole of Aovernment
Business Strategy
4.1. Write short notes on -?I 5W9 of the following
a. AlobaliCation b. 5as, and processes in formulating business strategy
c. 541 'hilosophy d. @haracteristics of well formulated corporate objectives
4.2. *escribe &ision and 1ission statements with suitable illustrations. What is the difference
between vision and mission? !ow does business definition help in articulating the 1ission
statement?
4.. *escribe 'orterFs five forces model to analyse competition with reference to light commercial
vehicle industry.
4.". *escribe the AE multifactor portfolio matrix and state how the AE matrix is superior tool &is a
&is the B@A matrix.
4.#. a% *escribe -nsoffFs matrix
b% What is the difference between mar,et penetration and mar,et development? 3llustrate with
suitable examples.
4.(. What is <Best cost provider= strategy? What are the ris,s in pursuing this strategy?
4.). What strategic options a firm could follow when the firm is operating in a maturing industry?
4.+. *escribe the role of strategy supportive reward system with suitable illustrations.
E2 Commerce
1. Expand and explain the following abbreviations$ .2x16P26%
.i% 0!55' .ii% W-' .iii% 1D@ommerce .iv% 5@'N3' .v% 00G .vi% 0-5-? .vii% E/5
.viii% S1G .ix% B2B .x% 19*E1
2. Write short notes on$ .x#P1#%
.a% 0mart cards .b% *igital or Electronic cash .c% Electronic wallet .d% Electronic che2ues .e% *igital
copyrights
. Explain the role and support of ED@ommerce in the following applications$ . S #P1#%
.i% Eeal estate business .ii% 3nsurance sector .iii% Lobs and employment sites.iv% Entertainment sites
.v% 5ravel
". Explain the following webDenabled services with respect to the time saving7 efforts of the user7
convenience and 2uality factors$ .-ny 2% .# S 2P16%
.i% Ban,ing .ii% 0toc, trading .iii% Education
SECTION B
-nswer any four 2uestions from this section. ." S 16P"6%
". *escribe the complete life cycle for the development of onDline EDcommerce system using any of the
existing EDcommerce systems.
#. .a% Explain in belief the different types of ED@ommerce from the perspective of the buyer and seller
relationship by giving suitable example for each.
.b% Gist the advantages of EDcommerce. -lso mention the disadvantages .if any%
. Explain in detail onDline airline tic,eting system. !ow is it different from conventional system?
Explain with the help of a diagram7 types of transactions one can do7 mode of payments and the
various security features of onDline ban,ing system.
". What is onDline publishing? Explain the components of onDline publishing.
#. .i% *iscuss the features of any @2@ ED@ommerce system.
.ii% Explain the security measures to be considered for any B2B ED@ommerce system.
(. *iscuss the steps in the processDoriented commerce development approach with reference to any
web enabled ED@ommerce system.
MANAEMENT CONT#O$ S)STEMS
1. Explain the various components of control systems.
2. Explain the following models and highlight their usefulness in formulating business unit strategies$
.a% 5he B@A 1odel
.b% Aeneral Electric .AE% 'lanning 1odel
. Explain the boundary conditions in the context of profit centre. -lso explain the process of
performance measurement of profit centers.
". What do you understand by 3nvestment @entres? Explain the methods used for measuring
investment centre performance.
#. What do you mean by budgetary control system? Explain the process of budgetary control in an
organiCation.
(. *escribe the criteria on which the incentives of business unit managers are decided.
). What are the various special control issues faced by 1ulti ?ational @orporations?
+. What are the characteristics of a project organiCation? Explain how these characteristics affect the
control system design of a project.
Marketing Management
4.1% *efine 1ar,eting 1anagement. *iscuss its importance and scope in todayBs dynamic
@ompetitive Environment.
4.2% What is B'roduct Gife @ycleB ? !ow 1ar,eting 1ix *ecisions have to
be adjusted at different stages of 'G@ .'roduct Gife @ycle% ?
4.% Explain various pricing strategies a firm can adopt.
4."% What is 'roduct 1ix ? Explain various 'roduct 1ix 0trategies with suitable
examples.
4.#% *iscuss various cultural issues involved in 3nternational 1ar,eting.
4.(%
.-% What is @onsumer Buying Behaviour ?
.B% Explain various steps involved in Buying @onsumer Aoods.
4.)% Write short notes $ .-ny 5wo%
.a% 'romotion through 3nternational Exhibitions and 5rade /ares
.b% 8se of 3nternet as a 1ar,eting 5ool
.c% @hannel @onflicts
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Advertising
1. What is advertising? Bring out clearly the changing concept of advertising in modern business
world.
2. Explain the objectives and functions of advertisement manager.
. What is advertisement budget? !ow do you determine optimal expenditure through advertisement
budget?
". What are the characteristics of advertising media? Explain..
#. Write a short note on$
a% &isual layout. b% 'roduction traffic copy.
(. !ow do you measure the effectiveness of advertisement? Explain.
). *efine sales promotion? Explain the types of sales promotion.
+. Explain the merits and demerits publicity.
Apparel Production Management
1. *iscuss elaborately on the product types and organisation of clothing industry.
2. Explain in detail the production planning and different departments of a garment industry
. *iscuss in detail on the pricing policies and factors affecting pricing policies.
". Explain how the basic wor, measurement is carried out.
#. Explain in detail ten point and *allas systems of fabric inspection systems.
(. *iscuss on the functions of finance department.
). -nswer any 2 short notes
.i% /ashion trends. .ii% 0easons in apparel export. .iii% /our point system.
1. 0ample approval. 2. 'roduction planning. . 1erchandise inventory turnover. ". *efinitions of
2uality. #. 'urchase order. (. 3nformation technology in apparel industry. ). 4uality standards.
Apparel Production Management
1. 5he machine re2uirement in detail for manufacturing 66666 pieces a month with a
description of the ,ind of machinery? . 16 1ar,s%
2. 5he total plan for the 1an power in terms of cutting unit7 /inishing 8nit and the washing unit
as well as the administration staff? . 16 1ar,s%
. !ow many different production lines would you suggest provided the monthly re2uirement of
66666 pieces will be made in 16 different styles? . 16 1ar,s%
1. 5he 'roduction planning schedule for all units for the next ( months. . 1# 1ar,s%
2. 5he 9vertime planning divided amongst all units provided that each unit wor,s for 2# days
in a month. . *ifferent plan for 0titching and 'rinting% . 16 mar,s%
. 5he printing plan of unit: ; 3s it feasible to invest in additional capacity or to outsource the
printing? . # mar,s%
1. 5he operation brea, down in a stitching unit with a process flow for the following garments
". -. 5he basic # poc,et jeans .16 1ar,s%
#. B. 5he basic /ormal single poc,et shirt .16 1ar,s%
Brand Management
1. -s a 1anagement consultant give your comments on Burnol as a brand.
2. What do you understand by the concept of a Brand? *escribe the characteristics of Brands.
. a. *efine the Brand 3mage. Explain the dimensions of Brand 3mage.
b. What is meant by Brand 3dentity? Explain the different elements of Brand
3dentity.
". *iscuss in detail the different stages of brand building process.
#. a. What is Brand -udit? Explain its importance.
b. *escribe the two steps in brand audit.
(. <'ositioning is an outcome of our perceptions about the brand relative to the competing
brands= ; *iscuss with examples.
). !ow do consumers perceive and choose brands? *iscuss.
+. What are the different phases of strategic brand management process?
>. *iscuss the <5E? @911-?*1E?50= of Alobal Branding.
Banking Management
'lease attempt any 16 2uestions out of the 2uestions mentioned below.
1. .a% *iscuss the objectives and scope of B/inancial 1anagementB in a Ban,.
.b% *ifferentiate between B@ommon siCe /inancial 0tatement -nalysisB and B5rend -nalysisB of Balance
0heets of Ban,.
2. *iscuss the different sources from which Ban,s can borrow funds within 3ndia.
. *iscuss the importance of B@ost of /undsB for a Ban,. Explain the various rates that have an impact
on the cost of funds of a Ban,.
". *iscuss the salient features of$
.a% @ommercial 'apers7 and
.b% 3nterDBan, 'articipation @ertificates
#. *escribe the role played by Ban, in the foreign exchange mar,et. Briefly discuss the different types
of B/oreign Exchange Eate 0ystemsB. -lso explain the factors that affect the foreign exchange rates.
(. What is Bris, managementF? What are its objectives? Briefly explain the different categories of ris,s
that are relevant to Ban,s.
). Explain the significance of measuring and managing Bcredit ris,B in Ban,. -lso discuss the basic
approaches to credit ris, measurement at individual loan intrinsic level.
+. Why are more and more Ban, going for mergers these days? Briefly explain the core principles for
future restructuring of wea, Ban,s as suggested by the &erma Aroup.
>. What are 'rinciples of sound lending?
16. What is negotiable instrument? What are its special features?
11. 5he relationship between the ban,er and customer is primarily that of debtor and creditor ;
Explain.
12. 0tate the function of @entral Ban, as Gender of last resort.
1. Explain the factors determining cash reserves of ban,s.
1". *iscuss the roles of @ommercial ban,s in economic development.
1#. What are the factors to be considered in case of secured advances?
Business Strategy
i. What is the best option7 in your view7 for **?
ii. -nalyCe the 0W95 factors the ** has.
iii. Why do you thin, that the proposed alternative is the best?
a% What is 0W95 -nalysis?
b% What are the strength of '5@?
c% What are the wea,nesses of '5@ for entering into the branded snac,s mar,et?
d% What ,ind of mar,eting strategy was formulated and implemented for Eingo?
e% What else need to be done by Eingo so as to enlarge its mar,et?
i. What do you understand by the term &ision? What is the difference between H&isionF and H1issionF?
What vision *r. 0u,umar has at the time of inheritance of *eyFs lab? !as it been achieved?
ii. /or growth what business strategy has been adopted by *r. 0u,umar?
iii.What is the mar,eting strategy of *r. 0u,umar to overta,e its competitors?
iv. 3n your opinion what could be the biggest wea,ness in *r. 0u,umarFs business strategy?
1. 3dentify and discuss briefly7 the three themes of strategy implementation of activating
strategies7 managing change and achieving effectiveness in the case of *eepa, ?itrite.
2. pic,ing up data from the case7 demonstrate how formulation and implementation of strategy
are interdependent.
BUSINESS COMMUNICATION
1. What 2ualities does a person need to be a good proofreader ? -re such 2ualities inborn7 or can
they be learned ?
2. 'roofread the following sentence $
application of these methods in stores in 0an *eigo nd @inncinati have resulted in a 6 drop in
robberies an a #6 percent decling in violence there7 according at the developers if the security system7
!anover brothrs7 3nc.
1. Explain how watching a movie from another country might help you prepare to interpret
nonverbal behavior from that culture correctly.
2. 9ne of your coDwor,ers is originally from 0audi -rabia. Iou li,e him7 and the two of you wor,
well together. !owever7 he stands so close when you spea, with him that it ma,es you very
uncomfortable. *o you tell him of your discomfort7 or do you try to cover it up ?
1. 5hin, bac, over the lessons youFve learned in life. !ow did you benefit from some one telling
you the truth about something you were doing wrong ?
2. With a partner7 roleDplay a situation in which one of you is the boss and the other an employee.
5he boss is angry because the employee repeatedly arrives late for wor,7 ta,es long lunches7 and
leaves # to 16 minutes early. !owever7 the employeeFs wor, is always excellent. -fter the roleDplay7
analyCe what the boss did right and what could be improved.
1. Eeview two sales letters for content. Gist the <'uffery= statements in each letter.
2. ?ote any statements in these sales letters that appear 2uestionable to you. Eewrite one of the
statements7 carefully choosing words that wonFt be misleading to consumers.
1. What advantages and disadvantages do you see in as,ing store managers at 1rs. /ields to file
electronic troubleshooting reports immediately on the companyFs intranet ?
2. What ,inds of electronic reports might a company want to post on its website ?
Business Communication
1. @omment on the appropriateness of the senderFs tone to a customer.
2. 'oint out the old ; fashioned phrases and expressions.
. Eewrite the reply according to the principles of effective writing in business.
1. What is non ; verbal communication ? Why do you suppose that this commercial relies
primarily on nonDverbal communication between a young man and a gorgeous
woman ? What types of non ; verbal communication are being used in this case ?
2. Would any of the nonDverbal communications in this spot .ad% not wor, well in another
culture ?
. What role does music play in this spot ? Who is the target mar,et ?
". 3s the music at all distracting from the message ?
#. !ow else are radio stations advertised on 5& ?
1. -nalyse the reasons for -rvind 'andeyFs dilemma.
2. *oes -rvind 'andey really face a dilemma ?
. 3n your view what should -rvind 'andey do ? 0hould he disclose it to his Aerman &ice
'resident ?
1. @omment on the terms and conditions placed by the corporation.
2. What factors influenced the computer companyFs decision to accept the contract ?
. Was it a win ; win agreement ? *iscuss ?
1. *o you find 1r. 0inhaFs responses to various 2uestions effective ? Aive reasons for your
view on each answer given by 1r. 0inha.
2. Eewrite the responses that you consider most effective to the above 2uestions in a job
interview.
. 1r. 0inha has observed the norm of respectful behaviour and polite conversation. But7
do you thin, there is something gone wrong in his case ? -ccount for your general
impression of 1r. 0inhaFs performance at the interview.
BUSINESS MANAEMENT
1. *iscuss the various provisions W59 has made for the developing countries? @ritically evaluate the
impact of W59 on the 3ndia.
2. *iscuss the present status of technology in 3ndia and 3ndian business organiCation. *iscuss the role
of technology in the development of 3ndia.
. Briefly describe the process of formation of company according to the company law? *escribe the
various modes of winding up of companies.
". *escribe the various approaches to international business. *iscuss the reasons why organiCations
cross borders. *iscuss the impact of 1?@s on the host country.
#. Explore and explain the crossDculture dimension of international personnel management.
(. @ompile stoc, mar,et data for a few specific countries. -ttempt a comparative trend analysis to
throw light on nationDspecific investment climate.
). Would you accept the view that economic and nonDeconomic variables interact each other on the
domain of business environment? Explain.
+. 3n what sense7 is H3ndia going globalF? *evelop some counter argument to conclude that it is a long
way for 3ndia to go really global
BUSINESS ET!ICS
1. *efine business ethics?
2. What is ,ic,Dbac, in business?
. What is unfair discrimination?
". What is acid rain?
#. *efine the term social responsibility in business?
(. *ifference between transactional J transformational leadership?
). Business J ethics are contradictory?
+. Explain the term Bstealing trade secrets
>. Explain whistle blowing
16. 1ention unethical practices in mar,eting?
11. What are the primary reasons for resources depletion?
12. Explain the objectives of social audit?
1.discuss the role J import of ethics in business
1".explain the types of ethical issues in business
1#.discuss about the 2ualities J features of @E9 in business
1(.analyses the various causes of pollution in developing countries explain the principle obligations of
a business firm
1).discuss in detail about unfair trade discrimination?
Consumer Be"aviour
1. *efine consumer behaviour. *iscuss the broad areas of its application in mar,eting.
2. *iscuss the concepts of demographics7 psycho graphics and life style. Explain the approaches to
study life style.
. *escribe the stages in the perceptual process and discuss various senses that determines how we
respond to products.
". !ow learning differs from other forms of communication? *istinguish between the instrumental
learning and the classical learning approaches.
#. Explain the role of reference groups in group dynamics and their effect on buying behaviour of
buyers.
(. *iscuss the factors which are influencing the consumer decisionDma,ing process. !ow nature of
the family influences that operate on the purchase behaviour?
). Explain the various issues in problem recognition. *istinguish factors and compulsions forcing a
choice between internal and external search.
+. !ow the purchase stage is completed in the buying process? -lso explain the buyers complaint
behaviour and the mar,eters response.
>. !ow does the microDeconomic model explain the decision process of a consumer? What are the
shortcomings of the model?
16. *escribe the nature7 scope and areas of application of consumer behaviour models.
CO#PO#ATE $A%
1.K-ll contracts are agreements but all agreements are not contracts.K *iscuss this statement in light
of the essential elements of a valid contract. -lso mention briefly the different ,inds of agreements
under the 3ndia @ontract -ct7 1+)2.
2. *iscuss7 what are the rights7 liabilities and disabilities of a minor as per the 3ndian 'artnership -ct7
1>2.
. What do you understand by implied warranties and conditions of sale according to the sale of
Aoods -ct7 1>6?
". *ifferentiate between layDoff and retrenchment according to the 3ndustrial *isputes -ct7 1>").
#. Aive the provisions related to safety as given in the /actories -ct7 1>"+.
(. What are the characteristics or essential features of a company and briefly mention the types of
companies.
). What do you understand by electronic governance and what are the attributes of electronic records
as mentioned in the 3nformation 5echnology -ct7 2666.
+. *iscuss the concept of free consent and misrepresentation as per the 3ndian @ontract -ct7 1+)2.
>. *istinguish between private and public company. What are the special privileges of a private
company over public company according to @ompanies -ct7 1>#(?
16. Write short notes on any two of the following$
.a% @yber regulation .b% 3ndustrial *ispute .c% Breach of @ontact .d% &oidable contracts.
CUSTOME# #E$ATIONS!IP MANAEMENT
1. *efine customer relationship management J what are the different factors that influence buying
behaviour?
2. *iscuss consumer purchase decision process giving one real time example
. 0tate the importance of customer relationship building. 0tate the different levels of relationship
mar,eting J tools used to develop strong customer bondage
". What do you mean by customer interaction management? *iscuss the routes J factors influencing
@31
#. What do you mean by a loyal customer J discuss loyal customer ladder?
(. 'lease write a short note on @ustomer Gife @ycle.
). 'lease write a short note on *isadvantages of @E1 with 3ndian context.
+. Explain the two dimensions to @E1 ; @ustomer facing and @ompany facing
&acilities Management
1. !ighlight the importance of /acilities management.
2. Gist out the functions of a modern facilities manager.
. Explain the importance of staffing in facilities management.
". *escribe the types of motivation and explain the same with reference to the facilities staff.
#. Eelate office accommodation and furniture layout to facilities management.
(. 0tate and explain the uses of various office forms.
). *iscus the different clerical operations in an office
+. Bring out the importance of office communication system.
>. 'lease explain the process of tenders in an office and functions of a facilities 1anager with
reference to the same.
16. What do you mean by storage facility? What are the types of storage?
&inance Management
41. What do you understand by 3nternal -udit ? !ow do the functions of an internal auditor differ
from that of External -uditor ?
42. Explain the consistency concept and -ccrual @oncept of -ccounting. !ow is the -ccrual @oncept
adhered to while preparing the final accounts of a company ?
4. What are intangible assets of a firm ? Why are they shown in the Balance 0heet ? What is meant
by amortisation of such assets ? Aive reason for the same
4". What do you understand by -ppropriation of profit of a company? !ow are the profits
appropriated ? !ow will the profits to be appropriated7 affected7 if the company issues debentures7
instead of e2uity shares to finance its activities ? *iscuss how?
4#. *istinguish between$
/3/9 and G3/9 methods of 3nventory valuation.
Eights 0hares and Bonus 0hares
*irect 1aterial 'rice &ariance and *irect 1aterial 8sage &ariance
3mputed @osts and 9pportunity @osts.
4(. What do you understand by Brea,Deven analysis ? *iscuss the assumptions underlying the brea,D
even analysis. !ow do these assumptions ma,e the brea,Deven analysis unrealistic ? Explain and
prepare a Brea,Deven chart assuming relevant figures
4). What do you understand by /lexible Budget ? !ow does it differ from a /ixed Budget ? Explain
its utility to a business organisation.
4+. What do you mean by @ontrol Eatios ? Explain the three important control ratios and discuss
their significance
4>. Explain fully the following statements $
a. 9perating cycle plays a decisive role in estimating the wor,ing capital re2uirement of a firm.
b. -s there is no explicit cost of retained earnings7 they are free of cost.
c. *epreciation acts as a tax shield
d. An investor in shares considers not only its E.P.S. but also P.E. ratio.
ENE#A$ MANAEMENT
1. Who are the sta,eholders in this case ?
2. Which sta,eholders are most important ?
. What are the critical trends in 5ri ; 0tateFs environment ?
". Why do you thin, 5ri 0tateFs customers are so upset ?
#. What should Lohn Aodwin do ?
1. What economic and social factors should /resh /ields managers watch ?
2. 0uppose you manage a local supermar,et and /resh /ields comes to town. !ow would you
reinvent your organiCation to meet the challenges posed by /resh /ields ?
1. !ow would you describe the organiCational culture at /lagstar ?
2. !ow does /lagstar deal with diversity ?
. What challenges could /lagstar face in its near future ?
4.1. What environmental factors influenced management style at *isney?
4.2 what ,ind.s% of organiCational structure seem to be consistent with K*ream as a 5eamK?
4. !ow and where might the informal organiCation be a real asset at *isney
4.1 !ow were principles of delegation and decentraliCation incorporated into @ine ; 1ade
operations?
4.2 What are the sources and uses of power at @in ; 1ade?
4..What were some of the barriers to delegation and empowerment at @in ;1ade?
".What lessons about management in a rapidly changing mar,etplace can be learned from the
experience of @in ; 1ade?
1. With retailers as their primary customers7 what customer competitive imperatives could be
affected by Eollerblades inventory problems ?
2. !ow appropriate might a just ; in ; time inventory system be for a product such as roller s,ates ?=
. What opportunities are there fore Eollerblade managers to see themselves as selling services7
instead of simply roller s,ates ?
!uman #esource Management
1. *efine and differentiate between Lob -nalysis7 Lob *escription and Lob Evaluation. 0elect an
appropriate job evaluation method and create a plan for evaluating jobs of scientists in different
grades.
2. *iscuss the role of indoctrination in organiCations. !ow can 'erformance -ppraisal7 and 5raining
and *evelopment be made an integral part of !uman Eesource 'lanning? *iscuss.
. *iscuss the scope of !uman Eesource -udit. While auditing Eeward systems for employees in a
manufacturing organiCation7 which factors should be ta,en into account and why? Explain with
suitable examples.
". *efine and discuss the need for !uman Eesource 'lanning in an organiCation. Briefly discuss
various approaches to !E'
#. Write short notes on any three of the following$
.a% 5raining methods
.b% &alue determinants of !E'
.c% !uman Eesource accounting
.d% Gabour 1ar,et Behavior
.e% 'romotion and Eeward 'olicies
0E@539? B
1. *efine and discuss the objectives of !uman Eesource 'lanning at organiCational level. !ow does it
help in determining and evaluating future organiCational capabilities7 needs and anticipated
problems? Explain with suitable examples.
2. *efine and describe Lob -nalysis. Briefly discuss several methods in which information about a job
is collected and evaluated.
. What is the purpose and process of recruitment function? *iscuss various methods of sourcing
manpower.
". !ow is monetary value assigned to different dimensions of !uman Eesources costs7 investments7
and worth of the employees? Briefly explain @ost and Economic value approaches of measurement.
#. Write short notes on any three of the following $
.a% 1B9
.b% 0uccession 'lanning
.c% @ompetency 1apping
.d% Lob Evaluation
.e% !.E. 3nventory
.a% Was the management justified in ta,ing a decision to recruit a 2ualified and experienced person
from outside as *eputy @hief 4uality @ontroller?
.b% Was it in the interest of the organiCation to transfer Eatnam to the new autoDwheeler plant and
promote Mapil Mumar? What could have prompted the management to ta,e this decision?
.c% !ow do you view the role of 9.-.s in supporting only the local and internal candidates and
overloo,ing the interests of direct recruits even when they were family members of the -ssociation7
particularly at a time7 when the industry needed professionally 2ualified persons to fill ,ey technical
posts?
.d% !ow would you react to the managementBs scheme for 2uarter allotment and why?
.i% 3dentify the issues related to manpower planning as evident in the case.
.ii% *iscuss the strategies to tac,le the percentage of internal promotion at the organiCational level.
.iii%What type of additional training programmersF should be imparted for direct entrants?
.iv% 0uppose you are the head of the personnel division. What would be your suggestions in the
meeting D Which has been called by the Aeneral 1anager?
International Business
1. What are basic differences between domestic and international business?
2. While some see globaliCation as the avenue to the development of poor nations7 others see it
intensifying misery and ine2ualities. @ritically examine the above statement in todayBs context?
. Explain D Gocalisation of global strategy
". Explain D 5echnology contracting .licensing% as an alternative to /*3 or ownership strategy.
#. Explain D 1ajor factors contributing to the success of international strategic alliances.
(. Explain the role of <'ower *istanceK in understanding !ofstedBs wor, on crossDcultural
prospective. !ow does this help in managing international environment?
). *iscuss the relationship between an 1?E and its subsidiaries in the context of the Kma,e or
buyK decision. What are the implications so far as the organiCation structureNdesign is
concerned?
+. Explain the role of bargaining powerK in managing negotiations in international business.
>. Briefly discuss the direct and indirect impacts of /*3 on G*@s
.a% 3dentify the se2uence of events that has led to the current problem. .b% -nalyse the problem in
the context of the process of globaliCation that has been increasingly witnesses over the past
decade or so. .c% Examine the KfairnessK of establishing a 166O subsidiary by 0chwitC A1B!
when the alliance is on. .d% What future course of action would you suggest to 0J0? Aive
reasons for your answer.
.b% 1. 3s 0unlight on the right trac, in going global without trying to consolidate its position further
in the home mar,et? 2. @an 0unlight realise its global vision with its current mix of strategies?
!owever fine the companyBs !E planning had been7 had 0hu,la made a mista,e by not
developing his strategies first? . -re there any gaps in 0hu,laBs game plan to con2uer the
globe? ". What are the learnings that you can derive from the K0unlightK case so far as the
internationaliCation of business is concerned?
.c% What are ElectrloxBs reasons for direct investment? 2. !ow has ElectroluxBs strategy changed
over time? !ow has this affected its direct investment activities? . Which of ElectroluxBs
foreign investments would be horiContal and which would be vertical? What are the advantages
of each? ". What do you see as the main advantages and possible problems of expanding
internationally primarily through ac2uisitions as opposed to building oneBs own facilities? #.
0hould Electrolux ta,e over Aranges?
International Business
1.Which of the theories of international trade can help 3ndian services providers gain competitive edge
over their competitors?
2.'ic, up some 3ndian services providers. With the help of 1ichael 'orterFs diamond7 analyCe their
strengths and wea,nesses as active players in B'9.
.@ompare this case with the case given at the beginning of this chapter. What similarities and
dissimilarities do you notice? Iour analysis should be based on the theories explained.
1.What are some current issues facing 'eru? What is the climate for doing business in 'eru today?
2.What type of political ris,s does this fishing company need to evaluate? 3dentify and describe them.
. What types of integrative and protective and defensive techni2ues can the ban, use?
". Would the ban, be better off negotiating the loan in ?ew Ior, or in Gima ? Why?
1. Why is that @o,e has not been able to ma,e profit in its 3ndian operations?
2. *o you thin, that @o,e should continue to stay in 3ndia? 3f yes7 why?
. What cultural adaptations would you suggest to the 80 expatriate managers regarding their
management style?
". 8sing the !ofstede and the value orientations cultural models7 how can you explain some of
the cultural differences noted in this case?
1. Where does the joint venture meet the needs of both the partners? Where does it fall short?
2. Why had -BBD'B0 failed to realiCe its technology leadership?
. What lessons one can draw from this incident for better management of technology transfers?
1. What factors have shaped the accounting system currently in use in @hina?
2. What problem does the accounting system7 currently in sue in @hina7 present to foreign
investors in joint ventures with @hinese companies?
. 3f the evolving @hinese system does not adhere to 3-0@ standards7 but instead to standards
that the @hinese governments deem appropriate to @hinaFs <0pecial situation=7 how might this
affect foreign firms with operations in @hina ?
1. <Iou canFt tell consumers that the low price they are paying for a particular fax machine or
automobile is somehow unfair. 5heyFre not concerned with the profits of companies. 5o them7
itFs just a great bargain and they want it to continue.= *o you agree with this statement? *o you
thin, that people from different cultures would respond differently to this statement? Explain
your answers.
2. -s weFve seen7 the W59 cannot currently get involved in punishing individual companies for
dumping ; its actions can only be directed toward governments of countries. *o you thin, this
is a wise policy ? Why or why not? Why do you thin, the W59 was not given the authority to
charge individual companies with dumping? Explain.
. 3dentify a recent antidumping case that was brought before the W59. Gocate as many articles
in the press as you can that discuss the case. 3dentify the nations7 products .s%7 and potential
punitive measures involved. 0upposing you were part of the W59Fs *ispute 0ettlement Body7
would you vote in favor of the measures ta,en by the retailing nation? Why or why not?
$a'our $a( Management
1. *efine /actory.
2. *efine child.
. *efine Gay off.
". *efine Goc,out.
#. *efine -ppropriate Aovernment.
(. What are 'enalties and 9ffences?
). What is 'ayment of Aratuity?
+. What is the time limit for payment of bonus?
>. What is -malgamation?
16. *efine wee,ly hours.
1. What is the object of the apprentices -ct?
2. Explain the scope of employerBs liability -ct7 1>+.
. What are the privileges of a registered trade union?
". Aive the procedure for fixing and devising 1inimum wages.
#. 0tate the rules as to employer and employeeBs contribution
(. What are the rules as to payment and recovery of contribution by an employer?
). 8nder what circumstances7 an employee can withdraw the amount credited in his provident fund
scheme.
+. What are the steps in dissolution?
>. What are the special provisions in payment of bones -ct7 1>((?
16. What are the provisions of termination of employment under industrial employment act 1>"(?
1. *efine Aratuity and determine the payment of Aratuity.
2. Explain -djudication of *isputes and claims.
. Explain the provisions for leave and various types of leave under industrial employment act.
". 3ndustrial *isputer -ct 1>") *iscuss elaborately.
#. Explain the procedure for the Employment of young person and women annual bear with wages.
MANAEMENT IN&O#MATION S)STEM
.a% What is 3nformation system?
.b% What is prototyping?
.c% What is Web Based 0ystem?
.d% What is hyperlin,?
.e% What is ,nowledge management system?
1. What is E30? Explain its advantages and disadvantages
. What are the major challenges involved in building7 operating and maintaining information
system?
". !ow does an organiCation impact in 35? Explain.
#. Explain the four stage model of 35 planning.
(. What are the steps involved in implementation and evaluation of a system?
). What is *00? What are the models? Explain its components.
+. What are the benefits and application of content management?
>. What are the types of 30? Explain each of them.
16. Explain a% EE' b% 0@1.
11. What are recent developments in 130 area?
12. !ow do you manage the multimedia content?
1. What are the ethics in 35?
1". Explain the features and characteristics of objects in object oriented analysis and design.
Managerial Economics
1. 1anagerial Economics is the application of Economic 5heory to business management. *iscuss
2. What are the needs for demand forecasting? Explain the various steps involved in demand
forecasting.
. *efine production function. !ow is it helpful while ta,ing output decisions?
". .a% B 5he monopolist represents one man industryF? @omment and discuss how e2uilibrium position
can be attained by the monopolist.
.b% 8se appropriate diagrams to supplement your answer.
#. .a% *efine partnership and explain its salient features and limitations.
.b% What are the 2ualities of a good partner?
(. What are the components of wor,ing capital? Explain each of them.
). Aive a brief account on the important records of -ccounting under *ouble entry system and discuss
briefly the scope of each.
+. .a% /rom the information .given with attachments%7 calculate
i. *ebt E2uity ratio ii. @urrent ratio
.b% @alculate 3nterest @overage ratio from the information .given with attachments% .
MA#*ETIN MANAEMENT
1. -t the time when the mar,et leader for instant noodles was ?estles 1aggi7 the main challenger
was 5op EamenFs ?oodles. -pplying the concepts of mar,eting 1anagement7 what would be your
strategic plan in order to ,eep up the top position of 1aggi
2. *iscuss the relationship between H0egmentationF and H'ositioningF. Explain the major criteria of
0egmentation and 'ositioning. 4uote sufficient examples to strengthen your answer.
. .a% *escribe in detail the stages in the 'roduct Gife @ycle
.b% 3n this context7 explain the challenges that a 1ar,eting 1anager has to deal while introducing
a new product
". What do you understand by @hannel of *istribution? Explain the different ,inds of @hannel of
*istribution in detail.
#. Explain the factors affecting 'ricing *ecision. What are the various methods of pricing a
'roduct? Briefly explain them. -lso7 differentiate between 'rice shadowing and 'rice @overing.
(. What are the essential /actors influencing @onsumer behavior? Explain its significance in
1ar,eting 1anagement in accordance with the 5echnology advancements.
). Write 0hort ?otes on any four of the following$
.a% 'rice 0,imming. .b% 1edia 0election for -dvertising .c% 0ales 'romotion
.d% 'roduct *ifferentiation
+. - new product is to be launched by a company at 1umbai. -s a part of identifying the
consumer behavior7 the company intends to carry out a research process. 9utline a 1ar,eting
Eesearch 'rocess for the company in order to establish the re2uirements of the consumers.
1. *iscuss the main issues narrated in the case in your own style
2. @arry out a 0W95 -nalysis.
MA#*ETIN MANAEMENT
1. Examine the progress of 'rofileFs Aroup as a leading interior designer and decorator.
2. What ,ind of change was observed in the 05' strategy of the firm and how was it useful?
. Evaluate the wor,ing of 'rofileFs group with respect to the 0egmenting7 5argeting and 'ositioning
of mar,ets. *o you have any suggestions for the firm?
1.!ow will you determine the mar,eting mix for our enterprise?
2.*o you have any ideas to ma,e our enterprise successful particularly by enhancing or improving the
mar,eting mix?
.What do you thin, will be the challenges in ma,ing an effective mar,eting mix since our enterprise
is a new one?
1% 3dentify the 2ualities of Eoger as a 'E professional and analyse his role in the companies that he
wor,ed for.
2% 3n the above problem situations7 was there any other approach that Eoger could have adopted? 3f
yes7 suggest some approaches. 3f no7 why do you agree with EogerFs approach?
% Gist the 'E tools and strategies that were adopted by Eoger in dealing with the problem situations.
1$D 3dentify the approach .plus points and negative points% of the two salespersons in the above
situations and ma,e a comparative analysis.
2$D 3n both the situations7 were the customers satisfied with how the salespersons handled their
2ueries? -nalyCe the sales personFs and customerFs interactions in the above situations.
$D 3f you were a salesperson7 how would you have handled the above two situations? *o you have any
suggestions for Lagan and 5arun?
MA#*ETIN MANAEMENT
1. What mar,eting strategy should be designed by 1r. 0arin to be able to achieve the targeted #O
mar,et share?
2. !ow should *eepa 'roducts .'% Gtd. position 5rust Eegular and 5rust ?ight to induce customers
to buy it? What should be the ,ey benefits of their toothpastes?
. 0hould the company price its products economically7 or should it aim for premium pricing?
1. !ow important is new product development to @aterpillar?
2. What sources of new product ideas might a company li,e caterpillar use?
. Evaluate @-5 as a brand name.
". Evaluate each of the four points of @5@Bs strategy.
1. !ow do you explain the present situation faced by the company?
2. Was it a good idea to enter into a threeDyear contract with the @ooperative 0ociety? Why?
. 3s it possible to renew the contract with the @ooperative 0ociety? 3f so7 how? 0uggest a detailed
programme on a crash basis with the budget constraint of Es. #67 667 666.
1. What decision would you ta,e if you were in place of 1r. ?athan?
2. *o you feel the proposal of a new subDoffice is economically justified against the stated policy of
the company? 3f yes7 why? 3f no7 then how could it be made justifiable?
OPE#ATIONS MANAEMENT
1. .a% *raw a systems view diagram of any service organiCation of your choice. 3dentify its various
components. Explain its interdisciplinary nature. 16
.b% What are the major characteristics of a 'roduction system? *iscuss some of its upcoming issues
that provide economies in production and efficiency in the performance of the system. 16
2. .a% Explain with examples7 how the 541 concept can integrate design engineering7 manufacturing
and service. 16
.b% What are process capability studies ? Explain the process capability index with applications to a
real life example. 16
. .a% @ompare traditional process planning with @omputer -ided 'rocess 'lanning .@-''%. -lso
explain a generative @-'' system. 16
.b% Explain the objectives of 5otal 'roductive maintenance. Aive its importance. -lso comment on the
concept of 5'1 promotion. 16
". .a% Why is forecasting re2uired in operations management ? *iscuss the concept of forecast error as
applied to different conditions. 16
.b% !ow are 2uantitative models of forecasting different from 2ualitative models ? *iscuss in detail
timeDseries model as used for forecasting. 16
#. .a% What is facility planning ? Explain with examples different types of layouts as used in
manufacturing organisations. 16
.b% *iscuss wor, measurement as a process to establish tas, time. Explain the various techni2ues for
developing time standards. 16
(. .a% Explain just in time manufacturing with the help of examples. *iscuss its advantages and
disadvantages. 16
.b% /or an independent demand inventory model7 derive the e2uation for Economic 9rder 4uantity.
Gist all assumptions. 16
). Write short notes on any four of the following$ "x#P26
.a% 9'5
.b% Brea, even analysis
.c% Gean manufacturing
.d% Manban system
.e% Gine of Balance for 'roduction @ontrol
.f% 'urpose of aggregate plans+
O#ANI,ATIONA$ BE!A-IO#
.a% What is the problem in the case?
.b% !ow do you see the behavior of the safety supervisor? What would you do if you were the safety
supervisor ?
.c% !ow do you see the change in LohnBs behavior from an informal leader to the one involved in a
fight with a supervisor visDaDvis the companyBs policy?
.d% @ould 1r. 'rasad and the safety supervisor have prevented LohnBs case at the initial level?
.a% What is the problem in the case? Explain.
.b% Explain AovindaBs behavior and wor, experience visDaDvis the psychologistBs report.
.c% !ow do you see ?airBs suggestion to -mrit? Aive reasons.
.d% What are -mritBs considerations in ta,ing a decision? What should he do? Explain.
.a% *efine the major problem of E1@9E'Bs management.
.b% Will the formation of a committee be of any value in this situation? 3f a committee is needed7
assign a title to the committee and indicate who should be members of the committee?
.c% 3n the event that Eoy decides to retire7 will the presence of a committee ma,e it easier or more
difficult for EoyBs successor? *iscuss.
.a% What is your view of the action ta,en by 1r. 1uthu?
.b% What are the wea,ness and strong points7 as you consider7 of 1r. 1uthu as a 1anager?
.c% !ow would you have tac,led the situation7 if you were 1r. 1uthu?
.a% !ow did a brilliant engineer turn out to be a <deadwood=?
.b% Was 1r. 1ohan too sensitive and arrogant?
.c% *id 1r. 5agore handle sensitive and intelligent engineers properly?
.d% Was it not advisable to transfer 1r. 1ohan in 1>>2 when the signs of trouble were seen?
.e% 0hould 1r. 5agore have stopped 1r. 1ohanFs increment in 1>>7 ,nowing fully well that he was
2uite competent?
O#ANI,ATIONA$ BE!A-IO#
1. ?ame two motivating factors at EB0.
2. *escribe the differences between the theories of 5aylor and 1aslow.
. !ow does EB0F 5otal Eeward pac,age fulfill 1aslowFs higher levels of motivation?
". !ow does 5otal Eeward contribute to EB0F overall strategy?
Q Explain what is meant by a premium brand.Q *escribe the difference between an aim and an
objective
Q 9utline the purpose of MelloggBs wor, with the -0-.
Q 8sing examples to support your dialogue7 evaluate how Mellogg communicates and discuss how
this enables it to position its brand.
1 . What is MaiCen? 3 low is this different from a oneDstep leap forward?
2. !ow is MaiCen expected to help Geyland 5ruc,s to increase its mar,et share?
. !ow does Geland 5ruc,s measure 3ts continuous improvement? @an you suggest M M'ls for
another type of business organisation e.g. a retailer or a leisure centreB?
". Why is continuous improvement most li,ely to be achieved in a company with a culture of trustB?
0tart your answer by explaining what is meant by a culture of trust.
1. What do you understand by the term7 Bthin,ing outside the boxB? Aive an example of how this can
be applied to engineers wor,ing for EWE npower.
2. !ow does encouraging thin,ing outside the box help EWE npower to ma,e improvements in the
way in which it operates?
. Explain how encouraging engineers at EWE npower to thin, outside the box has led to increased
motivation for these employees.
". Eecommend wavy in which another organisation of your choice might improve its employees to
thin, in creative ways about wor,. results through encouraging its employees to thin, in creative ways
about wor,Drelated problems.
1. !ow does 0iemens see, to provide good career opportunities for employees?
2. *escribe one of the systems that 0iemens has created which provides development opportunities
for employees at wor,
. !ow important is the appraisal system in helping to create shared understandings the objectives of
the organiCation and personal objectives of individual employees?
". !ow effective do you thin, the 0iemens approach to people management will be 2 in creating great
results?
Principles and Practice o. Management
.a% 3dentify the problems in this case.
.b% *o you thin, the decision ta,en by shu,la is in ,eeping with the faith7 trust and creating
developmental climate in the organisation? @ritically evaluate
.c% !ow would you help in improving rough and tough behavior of employees?
.a% 3dentify the core issues in the case
.b% 'lace yourself in the position of the 'ersonnel *irector. Which of the following courses of action
would you have chosen and why?
.i% Would you have discharged both men?
.ii% Would you have discharged Bhola only?
.iii% Would you have discharged ?athu only?
.iv% Would you have discharged neither of them? Lustify your choice of decision.
.c% What policy and procedural changes would you recommend for handling such cases in future?
.a% What are the core issues the case?
.b% *o you agree with the statement K5he problem7 of course7 has its roots in the production
department itself=? Eeason out your stand.
.c% @ritically evaluate the finding that old supervisors complain and new wor,ers to resist any type of
control.
.d% What type of control system would you suggest to the company to improve the production?
.a% What do you thin, is the real7 problem in this case?
.b% !ow do you perceive the stand of 1r. 0ingh? -nalyCe critically.
.c% What intervention should 1r. 0ingh use to rectify the type7 of situation he is presently confronted
with? *iscuss giving the reasons.
.d% *iscuss the implications of effecting them with your recommendations.
4uestions$
.a% What is the problem in your opinion? Elaborate.
.b% !ow would you explain the behavior of Eenu and 1rs. Mhan? *id 1rs. Mhan handle the situation
timely and properly?
.c% -ssume that you are the 'ersonnel 1anager. What are the alternatives available with 1rs. Mhan?
.d% What do you consider the best alternative? Why?
Principles and Practice o. Management
1. What opportunities and threats did 1c*onaldFs face ? !ow did it handle them ? What
alternatives could it have chosen ?
2. Before 1c*onaldFs entered the European mar,et7 few people believed that fast food
could be successful in Europe. Why do you thin, 1c*onaldFs has succeeded ? What strategies
did it follow ? !ow did these differ from its strategies in -sia ?
. What is 1c*onaldFs basic philosophy ? !ow does it enforce this philosophy and adapt to
different environments ?
". 0hould 1c*onaldFs expand its menu ? 3f you say no7 then why not ? 3f you say yes7 what ,inds
of precuts should it add ?
#. Why is 1c*onaldFs successful in many countries around the world ?
1. @an a division manager develop verifiable goals7 or objectives7 when the president has not assigned
them to him or her? !ow? What ,ing of information or help do you believe is important for the
division manager to have from head2uarters?
2. Was the division manager setting goals in the best way? What would you have done?
1. Evaluate the formulation of the merger between *aimler and @hrysler. *iscuss the
strategic fit and the different product lines.
2. -ssess the international perspectives of Eaton and 0chrempp.
. What are the difficulties in merging the organiCational cultures of the two companies?
". What is the probability of success of failure of the merger? What other mergers do you foresee
in the car industry?
1. 5he reDengineering efforts focused on the business process system. *o you thin, other
processes7 such as the human system7 or other managerial policies need to be considered in a process
redesign?
2. What do you thin, was the reaction of the brand managers7 who may have wor,ed under the
old system for many years7 when the category management structure was installed?
. -s a consultant7 would you have recommended a topDdown or bottomDup approach7 or
both7 to process redesign and organiCational change? What are the advantages and disadvantages
of each approach?
1. 3s the !ewlett ; 'ac,ard way of managing creating a climate in which employees are motivated
to contribute to the aims of the organiCation? What is uni2ue about the !' Way?
2. Would the !' managerial style wor, in any organiCation? Why7 or why not? What are the
conditions for such a style to wor,?
1. 3n the ?8113 joint venture7 what did 5oyota gain? What were the benefits for Aeneral 1otors?
2. -s a consultant7 what strategies would you recommend for European carma,ers to
improve their competitive position in the global car industry?
P#O/ECT MANAEMENT
1. What is 9rganiCation @ulture7 how do you create culture in project management?
2. Write short notes on the following
a% 0uitable 9rganiCation 0tructure for 'rojects
b% 0ta,eholder 1anagement
. What are the approaches in 'roject 0creening J 0election?
". a% Explain Wor, Brea, *own 0tructure.
b% Explain /inancial 1odule in 'roject 1anagement.
#. What is Eis, 1anagement in 'rojects7 also explain /our Dstage process?
(. What factors do you consider in preparation of project budgets?
) a% What is cross functional coD operation?
b% Explain the uses of &irtual 'roject teams.
+. Write short notes on the following
a% 'roject 5ermination J types of project 5ermination b% /uture 5rends in 'roject 1anagement
0uantitative Tec"ni1ues
1. *istinguish between decision ma,ing under certainty and decision ma,ing under uncertainty.
1ention certain methods for solving decision problems under uncertainty. *iscuss how these
methods can be applied to solve decision problems.
2. *istinguish between probability and nonDprobability sampling. Elucidate the reasons for the
use of nonDprobability sampling in many situations in spite of its theoretical wea,nesses.
. What are models? *iscuss the role of models in decisionDma,ing. !ow can you classify models
on the basis of behavior characteristics?
". What are matrices? !ow are determinants different from matrices? *iscuss few applications of
matrices in business.
Section B
Write short notes on any ten of the following$
.a% @oncept of 1axima and 1inima
.b% 5ypes of classification of data
.c% 'ascal *istribution
.d% 1ultiDstage sampling J 1ultiDphase sampling
.e% BoxDLen,ins 1odels for 5ime 0eries
.f% *eterminant of a 02uare 1atrix
.g% 'rimary and 0econdary *ata
.h% Bernoulli 'rocess
.i% 5he 0tudentBs t *istribution
.j% 8se of -utoDcorrelations in identifying 5ime 0eries
.M% -bsolute value function
.l% 4uantiles
.m% @riteria of pessimism in decision theory
.n% @luster vs. 0tratum
.o% 1oving average models
.p% 0tep function
.2% 1ore than type ogive
.r% 0ubjectivistBs criterion in decision ma,ing
.s% *ouble sampling
.t% -uto regressive models
#etail Management
1. *o you thin, that people will buy merchandise related to movies? 3t yes please mentions the
reasons.
2$D 0uggest ways to overcome from piracy problems in movie merchandising?
$D 0uggest new type of merchandise that film producers can bring it to the mar,et?
"$D -re you aware of !ollywood movie merchandise? 3f yes specify how they are different from bolly
wood merchandise. *o you thin, that 3ndian consumer buy !ollywood merchandise?
1$D *o you thin, that virtual retailing channel will have consumer confidence?
2$D !ow the company should attract the modern house wife who addict to serials to watch home
shop?
$D *iscuss the new product development strategies used in the case?
"$D *o you thin, ?etwor, 1+Fs segmentation is proper? @omment.
1. -nalyCe the pricing strategies adopted by cafR coffee day to establish its own identity amongst its
competitors
1. -nalyCe the mar,eting strategies adopted by 0harma to promote his bouti2ueD1riganani.
2. What steps should 1r. 0harma ta,e to promote the sales
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ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
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BUSINESS ENVIRONMENT
1. *iscuss the changing scenario of business environment in 3ndia and its principal implications for
the business.
2. .a% Explain the dualistic character of 3ndian economy and the problem of uneven income
distribution.
.b% 9utline the development of consumer movement in 3ndia.
. .a% Write notes on .i% adjudication machinery for settlement of disputes7 and .ii% Employees
'ension 0cheme7 1>>#.
.b% Enumerate the powers of the @entral Aovernment to control production7 supply and distribution
of essential commodities under the Essential @ommodities -ct7 1>##.
". *escribe the important amendments proposed under the @ompanies .-mendment% Bill7 266 and
the additions proposed thereto by lrani 'anel.
#. .a% @an 0EB3 compel a public company to get its securities listed on the stoc, exchanges while
ma,ing a public issue? 9n what grounds can the listed securities be delisted by a stoc, exchange?
0tate the rules in this regard.
.b% K5he role of stoc, exchanges in 3ndia need not be over D emphasiCed=. @omment.
(. *escribe the evolution of the concept of corporate governance and outline the various measures
adopted in 3ndia to ensure good corporate governance.
). 1a,e a critical assessment of ?ew Economic 'olicy ,eeping in view the long term objectives of
economic development.
+. .a% What are the objectives of ES31 policy 2662 D 6)? Explain its main provisions.
.b% Write an explanatory note on functions and coverage of W59.
>. *istinguish between the following$
.a% 1icro Environment and 1acro Environment
.b% Economic Arowth and Economic *evelopment
.c% 1oney 1ar,et and @apital 1ar,et
.d% Entrepreneurship7 Eole and 'romotional Eole of Aovernment
Business Strategy
4.1. Write short notes on -?I 5W9 of the following
a. AlobaliCation b. 5as, and processes in formulating business strategy
c. 541 'hilosophy d. @haracteristics of well formulated corporate objectives
4.2. *escribe &ision and 1ission statements with suitable illustrations. What is the difference
between vision and mission? !ow does business definition help in articulating the 1ission
statement?
4.. *escribe 'orterFs five forces model to analyse competition with reference to light commercial
vehicle industry.
4.". *escribe the AE multifactor portfolio matrix and state how the AE matrix is superior tool &is a
&is the B@A matrix.
4.#. a% *escribe -nsoffFs matrix
b% What is the difference between mar,et penetration and mar,et development? 3llustrate with
suitable examples.
4.(. What is <Best cost provider= strategy? What are the ris,s in pursuing this strategy?
4.). What strategic options a firm could follow when the firm is operating in a maturing industry?
4.+. *escribe the role of strategy supportive reward system with suitable illustrations.
E2 Commerce
1. Expand and explain the following abbreviations$ .2x16P26%
.i% 0!55' .ii% W-' .iii% 1D@ommerce .iv% 5@'N3' .v% 00G .vi% 0-5-? .vii% E/5
.viii% S1G .ix% B2B .x% 19*E1
2. Write short notes on$ .x#P1#%
.a% 0mart cards .b% *igital or Electronic cash .c% Electronic wallet .d% Electronic che2ues .e% *igital
copyrights
. Explain the role and support of ED@ommerce in the following applications$ . S #P1#%
.i% Eeal estate business .ii% 3nsurance sector .iii% Lobs and employment sites.iv% Entertainment sites
.v% 5ravel
". Explain the following webDenabled services with respect to the time saving7 efforts of the user7
convenience and 2uality factors$ .-ny 2% .# S 2P16%
.i% Ban,ing .ii% 0toc, trading .iii% Education
SECTION B
-nswer any four 2uestions from this section. ." S 16P"6%
". *escribe the complete life cycle for the development of onDline EDcommerce system using any of the
existing EDcommerce systems.
#. .a% Explain in belief the different types of ED@ommerce from the perspective of the buyer and seller
relationship by giving suitable example for each.
.b% Gist the advantages of EDcommerce. -lso mention the disadvantages .if any%
. Explain in detail onDline airline tic,eting system. !ow is it different from conventional system?
Explain with the help of a diagram7 types of transactions one can do7 mode of payments and the
various security features of onDline ban,ing system.
". What is onDline publishing? Explain the components of onDline publishing.
#. .i% *iscuss the features of any @2@ ED@ommerce system.
.ii% Explain the security measures to be considered for any B2B ED@ommerce system.
(. *iscuss the steps in the processDoriented commerce development approach with reference to any
web enabled ED@ommerce system.
MANAEMENT CONT#O$ S)STEMS
1. Explain the various components of control systems.
2. Explain the following models and highlight their usefulness in formulating business unit strategies$
.a% 5he B@A 1odel
.b% Aeneral Electric .AE% 'lanning 1odel
. Explain the boundary conditions in the context of profit centre. -lso explain the process of
performance measurement of profit centers.
". What do you understand by 3nvestment @entres? Explain the methods used for measuring
investment centre performance.
#. What do you mean by budgetary control system? Explain the process of budgetary control in an
organiCation.
(. *escribe the criteria on which the incentives of business unit managers are decided.
). What are the various special control issues faced by 1ulti ?ational @orporations?
+. What are the characteristics of a project organiCation? Explain how these characteristics affect the
control system design of a project.
Marketing Management
4.1% *efine 1ar,eting 1anagement. *iscuss its importance and scope in todayBs dynamic
@ompetitive Environment.
4.2% What is B'roduct Gife @ycleB ? !ow 1ar,eting 1ix *ecisions have to
be adjusted at different stages of 'G@ .'roduct Gife @ycle% ?
4.% Explain various pricing strategies a firm can adopt.
4."% What is 'roduct 1ix ? Explain various 'roduct 1ix 0trategies with suitable
examples.
4.#% *iscuss various cultural issues involved in 3nternational 1ar,eting.
4.(%
.-% What is @onsumer Buying Behaviour ?
.B% Explain various steps involved in Buying @onsumer Aoods.
4.)% Write short notes $ .-ny 5wo%
.a% 'romotion through 3nternational Exhibitions and 5rade /ares
.b% 8se of 3nternet as a 1ar,eting 5ool
.c% @hannel @onflicts
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