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Advertising
1. What is advertising? Bring out clearly the changing concept of advertising in modern business
world.
2. Explain the objectives and functions of advertisement manager.
. What is advertisement budget? !ow do you determine optimal expenditure through advertisement
budget?
". What are the characteristics of advertising media? Explain..
#. Write a short note on$
a% &isual layout. b% 'roduction traffic copy.
(. !ow do you measure the effectiveness of advertisement? Explain.
). *efine sales promotion? Explain the types of sales promotion.
+. Explain the merits and demerits publicity.
Apparel Production Management
1. *iscuss elaborately on the product types and organisation of clothing industry.
2. Explain in detail the production planning and different departments of a garment industry
. *iscuss in detail on the pricing policies and factors affecting pricing policies.
". Explain how the basic wor, measurement is carried out.
#. Explain in detail ten point and *allas systems of fabric inspection systems.
(. *iscuss on the functions of finance department.
). -nswer any 2 short notes
.i% /ashion trends. .ii% 0easons in apparel export. .iii% /our point system.
1. 0ample approval. 2. 'roduction planning. . 1erchandise inventory turnover. ". *efinitions of
2uality. #. 'urchase order. (. 3nformation technology in apparel industry. ). 4uality standards.
Apparel Production Management
1. 5he machine re2uirement in detail for manufacturing 66666 pieces a month with a
description of the ,ind of machinery? . 16 1ar,s%
2. 5he total plan for the 1an power in terms of cutting unit7 /inishing 8nit and the washing unit
as well as the administration staff? . 16 1ar,s%
. !ow many different production lines would you suggest provided the monthly re2uirement of
66666 pieces will be made in 16 different styles? . 16 1ar,s%
1. 5he 'roduction planning schedule for all units for the next ( months. . 1# 1ar,s%
2. 5he 9vertime planning divided amongst all units provided that each unit wor,s for 2# days
in a month. . *ifferent plan for 0titching and 'rinting% . 16 mar,s%
. 5he printing plan of unit: ; 3s it feasible to invest in additional capacity or to outsource the
printing? . # mar,s%
1. 5he operation brea, down in a stitching unit with a process flow for the following garments
". -. 5he basic # poc,et jeans .16 1ar,s%
#. B. 5he basic /ormal single poc,et shirt .16 1ar,s%
Brand Management
1. -s a 1anagement consultant give your comments on Burnol as a brand.
2. What do you understand by the concept of a Brand? *escribe the characteristics of Brands.
. a. *efine the Brand 3mage. Explain the dimensions of Brand 3mage.
b. What is meant by Brand 3dentity? Explain the different elements of Brand
3dentity.
". *iscuss in detail the different stages of brand building process.
#. a. What is Brand -udit? Explain its importance.
b. *escribe the two steps in brand audit.
(. <'ositioning is an outcome of our perceptions about the brand relative to the competing
brands= ; *iscuss with examples.
). !ow do consumers perceive and choose brands? *iscuss.
+. What are the different phases of strategic brand management process?
>. *iscuss the <5E? @911-?*1E?50= of Alobal Branding.
Business Strategy
i. What is the best option7 in your view7 for **?
ii. -nalyBe the 0W95 factors the ** has.
iii. Why do you thin, that the proposed alternative is the best?
a% What is 0W95 -nalysis?
b% What are the strength of '5@?
c% What are the wea,nesses of '5@ for entering into the branded snac,s mar,et?
d% What ,ind of mar,eting strategy was formulated and implemented for Cingo?
e% What else need to be done by Cingo so as to enlarge its mar,et?
i. What do you understand by the term &ision? What is the difference between D&isionE and D1issionE?
What vision *r. 0u,umar has at the time of inheritance of *eyEs lab? !as it been achieved?
ii. /or growth what business strategy has been adopted by *r. 0u,umar?
iii.What is the mar,eting strategy of *r. 0u,umar to overta,e its competitors?
iv. 3n your opinion what could be the biggest wea,ness in *r. 0u,umarEs business strategy?
1. 3dentify and discuss briefly7 the three themes of strategy implementation of activating
strategies7 managing change and achieving effectiveness in the case of *eepa, ?itrite.
2. pic,ing up data from the case7 demonstrate how formulation and implementation of strategy
are interdependent.
BUSINESS COMMUNICATION
1. What 2ualities does a person need to be a good proofreader ? -re such 2ualities inborn7 or can
they be learned ?
2. 'roofread the following sentence $
application of these methods in stores in 0an *eigo nd @inncinati have resulted in a 6 drop in
robberies an a #6 percent decling in violence there7 according at the developers if the security system7
!anover brothrs7 3nc.
1. Explain how watching a movie from another country might help you prepare to interpret
nonverbal behavior from that culture correctly.
2. 9ne of your coFwor,ers is originally from 0audi -rabia. Gou li,e him7 and the two of you wor,
well together. !owever7 he stands so close when you spea, with him that it ma,es you very
uncomfortable. *o you tell him of your discomfort7 or do you try to cover it up ?
1. 5hin, bac, over the lessons youEve learned in life. !ow did you benefit from some one telling
you the truth about something you were doing wrong ?
2. With a partner7 roleFplay a situation in which one of you is the boss and the other an employee.
5he boss is angry because the employee repeatedly arrives late for wor,7 ta,es long lunches7 and
leaves # to 16 minutes early. !owever7 the employeeEs wor, is always excellent. -fter the roleFplay7
analyBe what the boss did right and what could be improved.
1. Ceview two sales letters for content. Hist the <'uffery= statements in each letter.
2. ?ote any statements in these sales letters that appear 2uestionable to you. Cewrite one of the
statements7 carefully choosing words that wonEt be misleading to consumers.
1. What advantages and disadvantages do you see in as,ing store managers at 1rs. /ields to file
electronic troubleshooting reports immediately on the companyEs intranet ?
2. What ,inds of electronic reports might a company want to post on its website ?
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Business Communication
1. @omment on the appropriateness of the senderEs tone to a customer.
2. 'oint out the old ; fashioned phrases and expressions.
. Cewrite the reply according to the principles of effective writing in business.
1. What is non ; verbal communication ? Why do you suppose that this commercial relies
primarily on nonFverbal communication between a young man and a gorgeous
woman ? What types of non ; verbal communication are being used in this case ?
2. Would any of the nonFverbal communications in this spot .ad% not wor, well in another
culture ?
. What role does music play in this spot ? Who is the target mar,et ?
". 3s the music at all distracting from the message ?
#. !ow else are radio stations advertised on 5& ?
1. -nalyse the reasons for -rvind 'andeyEs dilemma.
2. *oes -rvind 'andey really face a dilemma ?
. 3n your view what should -rvind 'andey do ? 0hould he disclose it to his Aerman &ice
'resident ?
1. @omment on the terms and conditions placed by the corporation.
2. What factors influenced the computer companyEs decision to accept the contract ?
. Was it a win ; win agreement ? *iscuss ?
1. *o you find 1r. 0inhaEs responses to various 2uestions effective ? Aive reasons for your
view on each answer given by 1r. 0inha.
2. Cewrite the responses that you consider most effective to the above 2uestions in a job
interview.
. 1r. 0inha has observed the norm of respectful behaviour and polite conversation. But7
do you thin, there is something gone wrong in his case ? -ccount for your general
impression of 1r. 0inhaEs performance at the interview.
BUSINESS MANAGEMENT
1. *iscuss the various provisions W59 has made for the developing countries? @ritically evaluate the
impact of W59 on the 3ndia.
2. *iscuss the present status of technology in 3ndia and 3ndian business organiBation. *iscuss the role
of technology in the development of 3ndia.
. Briefly describe the process of formation of company according to the company law? *escribe the
various modes of winding up of companies.
". *escribe the various approaches to international business. *iscuss the reasons why organiBations
cross borders. *iscuss the impact of 1?@s on the host country.
#. Explore and explain the crossFculture dimension of international personnel management.
(. @ompile stoc, mar,et data for a few specific countries. -ttempt a comparative trend analysis to
throw light on nationFspecific investment climate.
). Would you accept the view that economic and nonFeconomic variables interact each other on the
domain of business environment? Explain.
+. 3n what sense7 is D3ndia going globalE? *evelop some counter argument to conclude that it is a long
way for 3ndia to go really global
BUSINESS ETICS
1. *efine business ethics?
2. What is ,ic,Fbac, in business?
. What is unfair discrimination?
". What is acid rain?
#. *efine the term social responsibility in business?
(. *ifference between transactional I transformational leadership?
). Business I ethics are contradictory?
+. Explain the term Jstealing trade secrets
>. Explain whistle blowing
16. 1ention unethical practices in mar,eting?
11. What are the primary reasons for resources depletion?
12. Explain the objectives of social audit?
1.discuss the role I import of ethics in business
1".explain the types of ethical issues in business
1#.discuss about the 2ualities I features of @E9 in business
1(.analyses the various causes of pollution in developing countries explain the principle obligations of
a business firm
1).discuss in detail about unfair trade discrimination?
Consumer Be!aviour
1. *efine consumer behaviour. *iscuss the broad areas of its application in mar,eting.
2. *iscuss the concepts of demographics7 psycho graphics and life style. Explain the approaches to
study life style.
. *escribe the stages in the perceptual process and discuss various senses that determines how we
respond to products.
". !ow learning differs from other forms of communication? *istinguish between the instrumental
learning and the classical learning approaches.
#. Explain the role of reference groups in group dynamics and their effect on buying behaviour of
buyers.
(. *iscuss the factors which are influencing the consumer decisionFma,ing process. !ow nature of
the family influences that operate on the purchase behaviour?
). Explain the various issues in problem recognition. *istinguish factors and compulsions forcing a
choice between internal and external search.
+. !ow the purchase stage is completed in the buying process? -lso explain the buyers complaint
behaviour and the mar,eters response.
>. !ow does the microFeconomic model explain the decision process of a consumer? What are the
shortcomings of the model?
16. *escribe the nature7 scope and areas of application of consumer behaviour models.
CO"PO"ATE #A$
1.K-ll contracts are agreements but all agreements are not contracts.K *iscuss this statement in light
of the essential elements of a valid contract. -lso mention briefly the different ,inds of agreements
under the 3ndia @ontract -ct7 1+)2.
2. *iscuss7 what are the rights7 liabilities and disabilities of a minor as per the 3ndian 'artnership -ct7
1>2.
. What do you understand by implied warranties and conditions of sale according to the sale of
Aoods -ct7 1>6?
". *ifferentiate between layFoff and retrenchment according to the 3ndustrial *isputes -ct7 1>").
#. Aive the provisions related to safety as given in the /actories -ct7 1>"+.
(. What are the characteristics or essential features of a company and briefly mention the types of
companies.
). What do you understand by electronic governance and what are the attributes of electronic records
as mentioned in the 3nformation 5echnology -ct7 2666.
+. *iscuss the concept of free consent and misrepresentation as per the 3ndian @ontract -ct7 1+)2.
>. *istinguish between private and public company. What are the special privileges of a private
company over public company according to @ompanies -ct7 1>#(?
16. Write short notes on any two of the following$
.a% @yber regulation .b% 3ndustrial *ispute .c% Breach of @ontact .d% &oidable contracts.
CUSTOME" "E#ATIONSIP MANAGEMENT
1. *efine customer relationship management I what are the different factors that influence buying
behaviour?
2. *iscuss consumer purchase decision process giving one real time example
. 0tate the importance of customer relationship building. 0tate the different levels of relationship
mar,eting I tools used to develop strong customer bondage
". What do you mean by customer interaction management? *iscuss the routes I factors influencing
@31
#. What do you mean by a loyal customer I discuss loyal customer ladder?
(. 'lease write a short note on @ustomer Hife @ycle.
). 'lease write a short note on *isadvantages of @C1 with 3ndian context.
+. Explain the two dimensions to @C1 ; @ustomer facing and @ompany facing
%acilities Management
1. !ighlight the importance of /acilities management.
2. Hist out the functions of a modern facilities manager.
. Explain the importance of staffing in facilities management.
". *escribe the types of motivation and explain the same with reference to the facilities staff.
#. Celate office accommodation and furniture layout to facilities management.
(. 0tate and explain the uses of various office forms.
). *iscus the different clerical operations in an office
+. Bring out the importance of office communication system.
>. 'lease explain the process of tenders in an office and functions of a facilities 1anager with
reference to the same.
16. What do you mean by storage facility? What are the types of storage?
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%inance Management
41. What do you understand by 3nternal -udit ? !ow do the functions of an internal auditor differ
from that of External -uditor ?
42. Explain the consistency concept and -ccrual @oncept of -ccounting. !ow is the -ccrual @oncept
adhered to while preparing the final accounts of a company ?
4. What are intangible assets of a firm ? Why are they shown in the Balance 0heet ? What is meant
by amortisation of such assets ? Aive reason for the same
4". What do you understand by -ppropriation of profit of a company? !ow are the profits
appropriated ? !ow will the profits to be appropriated7 affected7 if the company issues debentures7
instead of e2uity shares to finance its activities ? *iscuss how?
4#. *istinguish between$
/3/9 and H3/9 methods of 3nventory valuation.
Cights 0hares and Bonus 0hares
*irect 1aterial 'rice &ariance and *irect 1aterial 8sage &ariance
3mputed @osts and 9pportunity @osts.
4(. What do you understand by Brea,Feven analysis ? *iscuss the assumptions underlying the brea,F
even analysis. !ow do these assumptions ma,e the brea,Feven analysis unrealistic ? Explain and
prepare a Brea,Feven chart assuming relevant figures
4). What do you understand by /lexible Budget ? !ow does it differ from a /ixed Budget ? Explain
its utility to a business organisation.
4+. What do you mean by @ontrol Catios ? Explain the three important control ratios and discuss
their significance
4>. Explain fully the following statements $
a. 9perating cycle plays a decisive role in estimating the wor,ing capital re2uirement of a firm.
b. -s there is no explicit cost of retained earnings7 they are free of cost.
c. *epreciation acts as a tax shield
d. An investor in shares considers not only its E.P.S. but also P.E. ratio.
GENE"A# MANAGEMENT
1. Who are the sta,eholders in this case ?
2. Which sta,eholders are most important ?
. What are the critical trends in 5ri ; 0tateEs environment ?
". Why do you thin, 5ri 0tateEs customers are so upset ?
#. What should Lohn Aodwin do ?
1. What economic and social factors should /resh /ields managers watch ?
2. 0uppose you manage a local supermar,et and /resh /ields comes to town. !ow would you
reinvent your organiBation to meet the challenges posed by /resh /ields ?
1. !ow would you describe the organiBational culture at /lagstar ?
2. !ow does /lagstar deal with diversity ?
. What challenges could /lagstar face in its near future ?
4.1. What environmental factors influenced management style at *isney?
4.2 what ,ind.s% of organiBational structure seem to be consistent with K*ream as a 5eamK?
4. !ow and where might the informal organiBation be a real asset at *isney
4.1 !ow were principles of delegation and decentraliBation incorporated into @ine ; 1ade
operations?
4.2 What are the sources and uses of power at @in ; 1ade?
4..What were some of the barriers to delegation and empowerment at @in ;1ade?
".What lessons about management in a rapidly changing mar,etplace can be learned from the
experience of @in ; 1ade?
1. With retailers as their primary customers7 what customer competitive imperatives could be
affected by Collerblades inventory problems ?
2. !ow appropriate might a just ; in ; time inventory system be for a product such as roller s,ates ?=
. What opportunities are there fore Collerblade managers to see themselves as selling services7
instead of simply roller s,ates ?
uman "esource Management
1. *efine and differentiate between Lob -nalysis7 Lob *escription and Lob Evaluation. 0elect an
appropriate job evaluation method and create a plan for evaluating jobs of scientists in different
grades.
2. *iscuss the role of indoctrination in organiBations. !ow can 'erformance -ppraisal7 and 5raining
and *evelopment be made an integral part of !uman Cesource 'lanning? *iscuss.
. *iscuss the scope of !uman Cesource -udit. While auditing Ceward systems for employees in a
manufacturing organiBation7 which factors should be ta,en into account and why? Explain with
suitable examples.
". *efine and discuss the need for !uman Cesource 'lanning in an organiBation. Briefly discuss
various approaches to !C'
#. Write short notes on any three of the following$
.a% 5raining methods
.b% &alue determinants of !C'
.c% !uman Cesource accounting
.d% Habour 1ar,et Behavior
.e% 'romotion and Ceward 'olicies
0E@539? B
1. *efine and discuss the objectives of !uman Cesource 'lanning at organiBational level. !ow does it
help in determining and evaluating future organiBational capabilities7 needs and anticipated
problems? Explain with suitable examples.
2. *efine and describe Lob -nalysis. Briefly discuss several methods in which information about a job
is collected and evaluated.
. What is the purpose and process of recruitment function? *iscuss various methods of sourcing
manpower.
". !ow is monetary value assigned to different dimensions of !uman Cesources costs7 investments7
and worth of the employees? Briefly explain @ost and Economic value approaches of measurement.
#. Write short notes on any three of the following $
.a% 1B9
.b% 0uccession 'lanning
.c% @ompetency 1apping
.d% Lob Evaluation
.e% !.C. 3nventory
.a% Was the management justified in ta,ing a decision to recruit a 2ualified and experienced person
from outside as *eputy @hief 4uality @ontroller?
.b% Was it in the interest of the organiBation to transfer Catnam to the new autoFwheeler plant and
promote Mapil Mumar? What could have prompted the management to ta,e this decision?
.c% !ow do you view the role of 9.-.s in supporting only the local and internal candidates and
overloo,ing the interests of direct recruits even when they were family members of the -ssociation7
particularly at a time7 when the industry needed professionally 2ualified persons to fill ,ey technical
posts?
.d% !ow would you react to the managementJs scheme for 2uarter allotment and why?
.i% 3dentify the issues related to manpower planning as evident in the case.
.ii% *iscuss the strategies to tac,le the percentage of internal promotion at the organiBational level.
.iii%What type of additional training programmersE should be imparted for direct entrants?
.iv% 0uppose you are the head of the personnel division. What would be your suggestions in the
meeting F Which has been called by the Aeneral 1anager?
International Business
1. What are basic differences between domestic and international business?
2. While some see globaliBation as the avenue to the development of poor nations7 others see it
intensifying misery and ine2ualities. @ritically examine the above statement in todayJs context?
. Explain F Hocalisation of global strategy
". Explain F 5echnology contracting .licensing% as an alternative to /*3 or ownership strategy.
#. Explain F 1ajor factors contributing to the success of international strategic alliances.
(. Explain the role of <'ower *istanceK in understanding !ofstedJs wor, on crossFcultural
prospective. !ow does this help in managing international environment?
). *iscuss the relationship between an 1?E and its subsidiaries in the context of the Kma,e or
buyK decision. What are the implications so far as the organiBation structureNdesign is
concerned?
+. Explain the role of bargaining powerK in managing negotiations in international business.
>. Briefly discuss the direct and indirect impacts of /*3 on H*@s
.a% 3dentify the se2uence of events that has led to the current problem. .b% -nalyse the problem in
the context of the process of globaliBation that has been increasingly witnesses over the past
decade or so. .c% Examine the KfairnessK of establishing a 166O subsidiary by 0chwitB A1B!
when the alliance is on. .d% What future course of action would you suggest to 0I0? Aive
reasons for your answer.
.b% 1. 3s 0unlight on the right trac, in going global without trying to consolidate its position further
in the home mar,et? 2. @an 0unlight realise its global vision with its current mix of strategies?
!owever fine the companyJs !C planning had been7 had 0hu,la made a mista,e by not
developing his strategies first? . -re there any gaps in 0hu,laJs game plan to con2uer the
globe? ". What are the learnings that you can derive from the K0unlightK case so far as the
internationaliBation of business is concerned?
.c% What are ElectrloxJs reasons for direct investment? 2. !ow has ElectroluxJs strategy changed
over time? !ow has this affected its direct investment activities? . Which of ElectroluxJs
foreign investments would be horiBontal and which would be vertical? What are the advantages
of each? ". What do you see as the main advantages and possible problems of expanding
internationally primarily through ac2uisitions as opposed to building oneJs own facilities? #.
0hould Electrolux ta,e over Aranges?
International Business
1.Which of the theories of international trade can help 3ndian services providers gain competitive edge
over their competitors?
2.'ic, up some 3ndian services providers. With the help of 1ichael 'orterEs diamond7 analyBe their
strengths and wea,nesses as active players in B'9.
.@ompare this case with the case given at the beginning of this chapter. What similarities and
dissimilarities do you notice? Gour analysis should be based on the theories explained.
1.What are some current issues facing 'eru? What is the climate for doing business in 'eru today?
2.What type of political ris,s does this fishing company need to evaluate? 3dentify and describe them.
. What types of integrative and protective and defensive techni2ues can the ban, use?
". Would the ban, be better off negotiating the loan in ?ew Gor, or in Hima ? Why?
1. Why is that @o,e has not been able to ma,e profit in its 3ndian operations?
2. *o you thin, that @o,e should continue to stay in 3ndia? 3f yes7 why?
. What cultural adaptations would you suggest to the 80 expatriate managers regarding their
management style?
". 8sing the !ofstede and the value orientations cultural models7 how can you explain some of
the cultural differences noted in this case?
1. Where does the joint venture meet the needs of both the partners? Where does it fall short?
2. Why had -BBF'B0 failed to realiBe its technology leadership?
. What lessons one can draw from this incident for better management of technology transfers?
1. What factors have shaped the accounting system currently in use in @hina?
2. What problem does the accounting system7 currently in sue in @hina7 present to foreign
investors in joint ventures with @hinese companies?
. 3f the evolving @hinese system does not adhere to 3-0@ standards7 but instead to standards
that the @hinese governments deem appropriate to @hinaEs <0pecial situation=7 how might this
affect foreign firms with operations in @hina ?
1. <Gou canEt tell consumers that the low price they are paying for a particular fax machine or
automobile is somehow unfair. 5heyEre not concerned with the profits of companies. 5o them7
itEs just a great bargain and they want it to continue.= *o you agree with this statement? *o you
thin, that people from different cultures would respond differently to this statement? Explain
your answers.
2. -s weEve seen7 the W59 cannot currently get involved in punishing individual companies for
dumping ; its actions can only be directed toward governments of countries. *o you thin, this
is a wise policy ? Why or why not? Why do you thin, the W59 was not given the authority to
charge individual companies with dumping? Explain.
. 3dentify a recent antidumping case that was brought before the W59. Hocate as many articles
in the press as you can that discuss the case. 3dentify the nations7 products .s%7 and potential
punitive measures involved. 0upposing you were part of the W59Es *ispute 0ettlement Body7
would you vote in favor of the measures ta,en by the retailing nation? Why or why not?
#a&our #a' Management
1. *efine /actory.
2. *efine child.
. *efine Hay off.
". *efine Hoc,out.
#. *efine -ppropriate Aovernment.
(. What are 'enalties and 9ffences?
). What is 'ayment of Aratuity?
+. What is the time limit for payment of bonus?
>. What is -malgamation?
16. *efine wee,ly hours.
1. What is the object of the apprentices -ct?
2. Explain the scope of employerJs liability -ct7 1>+.
. What are the privileges of a registered trade union?
". Aive the procedure for fixing and devising 1inimum wages.
#. 0tate the rules as to employer and employeeJs contribution
(. What are the rules as to payment and recovery of contribution by an employer?
). 8nder what circumstances7 an employee can withdraw the amount credited in his provident fund
scheme.
+. What are the steps in dissolution?
>. What are the special provisions in payment of bones -ct7 1>((?
16. What are the provisions of termination of employment under industrial employment act 1>"(?
1. *efine Aratuity and determine the payment of Aratuity.
2. Explain -djudication of *isputes and claims.
. Explain the provisions for leave and various types of leave under industrial employment act.
". 3ndustrial *isputer -ct 1>") *iscuss elaborately.
#. Explain the procedure for the Employment of young person and women annual bear with wages.
MANAGEMENT IN%O"MATION S(STEM
.a% What is 3nformation system?
.b% What is prototyping?
.c% What is Web Based 0ystem?
.d% What is hyperlin,?
.e% What is ,nowledge management system?
1. What is E30? Explain its advantages and disadvantages
. What are the major challenges involved in building7 operating and maintaining information
system?
". !ow does an organiBation impact in 35? Explain.
#. Explain the four stage model of 35 planning.
(. What are the steps involved in implementation and evaluation of a system?
). What is *00? What are the models? Explain its components.
+. What are the benefits and application of content management?
>. What are the types of 30? Explain each of them.
16. Explain a% EC' b% 0@1.
11. What are recent developments in 130 area?
12. !ow do you manage the multimedia content?
1. What are the ethics in 35?
1". Explain the features and characteristics of objects in object oriented analysis and design.
Managerial Economics
1. 1anagerial Economics is the application of Economic 5heory to business management. *iscuss
2. What are the needs for demand forecasting? Explain the various steps involved in demand
forecasting.
. *efine production function. !ow is it helpful while ta,ing output decisions?
". .a% J 5he monopolist represents one man industryE? @omment and discuss how e2uilibrium position
can be attained by the monopolist.
.b% 8se appropriate diagrams to supplement your answer.
#. .a% *efine partnership and explain its salient features and limitations.
.b% What are the 2ualities of a good partner?
(. What are the components of wor,ing capital? Explain each of them.
). Aive a brief account on the important records of -ccounting under *ouble entry system and discuss
briefly the scope of each.
+. .a% /rom the information .given with attachments%7 calculate
i. *ebt E2uity ratio ii. @urrent ratio
.b% @alculate 3nterest @overage ratio from the information .given with attachments% .
MA")ETING MANAGEMENT
1. -t the time when the mar,et leader for instant noodles was ?estles 1aggi7 the main challenger
was 5op CamenEs ?oodles. -pplying the concepts of mar,eting 1anagement7 what would be your
strategic plan in order to ,eep up the top position of 1aggi
2. *iscuss the relationship between D0egmentationE and D'ositioningE. Explain the major criteria of
0egmentation and 'ositioning. 4uote sufficient examples to strengthen your answer.
. .a% *escribe in detail the stages in the 'roduct Hife @ycle
.b% 3n this context7 explain the challenges that a 1ar,eting 1anager has to deal while introducing
a new product
". What do you understand by @hannel of *istribution? Explain the different ,inds of @hannel of
*istribution in detail.
#. Explain the factors affecting 'ricing *ecision. What are the various methods of pricing a
'roduct? Briefly explain them. -lso7 differentiate between 'rice shadowing and 'rice @overing.
(. What are the essential /actors influencing @onsumer behavior? Explain its significance in
1ar,eting 1anagement in accordance with the 5echnology advancements.
). Write 0hort ?otes on any four of the following$
.a% 'rice 0,imming. .b% 1edia 0election for -dvertising .c% 0ales 'romotion
.d% 'roduct *ifferentiation
+. - new product is to be launched by a company at 1umbai. -s a part of identifying the
consumer behavior7 the company intends to carry out a research process. 9utline a 1ar,eting
Cesearch 'rocess for the company in order to establish the re2uirements of the consumers.
1. *iscuss the main issues narrated in the case in your own style
2. @arry out a 0W95 -nalysis.
MA")ETING MANAGEMENT
1. Examine the progress of 'rofileEs Aroup as a leading interior designer and decorator.
2. What ,ind of change was observed in the 05' strategy of the firm and how was it useful?
. Evaluate the wor,ing of 'rofileEs group with respect to the 0egmenting7 5argeting and 'ositioning
of mar,ets. *o you have any suggestions for the firm?
1.!ow will you determine the mar,eting mix for our enterprise?
2.*o you have any ideas to ma,e our enterprise successful particularly by enhancing or improving the
mar,eting mix?
.What do you thin, will be the challenges in ma,ing an effective mar,eting mix since our enterprise
is a new one?
1% 3dentify the 2ualities of Coger as a 'C professional and analyse his role in the companies that he
wor,ed for.
2% 3n the above problem situations7 was there any other approach that Coger could have adopted? 3f
yes7 suggest some approaches. 3f no7 why do you agree with CogerEs approach?
% Hist the 'C tools and strategies that were adopted by Coger in dealing with the problem situations.
1$F 3dentify the approach .plus points and negative points% of the two salespersons in the above
situations and ma,e a comparative analysis.
2$F 3n both the situations7 were the customers satisfied with how the salespersons handled their
2ueries? -nalyBe the sales personEs and customerEs interactions in the above situations.
$F 3f you were a salesperson7 how would you have handled the above two situations? *o you have any
suggestions for Lagan and 5arun?
MA")ETING MANAGEMENT
1. What mar,eting strategy should be designed by 1r. 0arin to be able to achieve the targeted #O
mar,et share?
2. !ow should *eepa 'roducts .'% Htd. position 5rust Cegular and 5rust ?ight to induce customers
to buy it? What should be the ,ey benefits of their toothpastes?
. 0hould the company price its products economically7 or should it aim for premium pricing?
1. !ow important is new product development to @aterpillar?
2. What sources of new product ideas might a company li,e caterpillar use?
. Evaluate @-5 as a brand name.
". Evaluate each of the four points of @5@Js strategy.
1. !ow do you explain the present situation faced by the company?
2. Was it a good idea to enter into a threeFyear contract with the @ooperative 0ociety? Why?
. 3s it possible to renew the contract with the @ooperative 0ociety? 3f so7 how? 0uggest a detailed
programme on a crash basis with the budget constraint of Cs. #67 667 666.
1. What decision would you ta,e if you were in place of 1r. ?athan?
2. *o you feel the proposal of a new subFoffice is economically justified against the stated policy of
the company? 3f yes7 why? 3f no7 then how could it be made justifiable?
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OPE"ATIONS MANAGEMENT
1. .a% *raw a systems view diagram of any service organiBation of your choice. 3dentify its various
components. Explain its interdisciplinary nature. 16
.b% What are the major characteristics of a 'roduction system? *iscuss some of its upcoming issues
that provide economies in production and efficiency in the performance of the system. 16
2. .a% Explain with examples7 how the 541 concept can integrate design engineering7 manufacturing
and service. 16
.b% What are process capability studies ? Explain the process capability index with applications to a
real life example. 16
. .a% @ompare traditional process planning with @omputer -ided 'rocess 'lanning .@-''%. -lso
explain a generative @-'' system. 16
.b% Explain the objectives of 5otal 'roductive maintenance. Aive its importance. -lso comment on the
concept of 5'1 promotion. 16
". .a% Why is forecasting re2uired in operations management ? *iscuss the concept of forecast error as
applied to different conditions. 16
.b% !ow are 2uantitative models of forecasting different from 2ualitative models ? *iscuss in detail
timeFseries model as used for forecasting. 16
#. .a% What is facility planning ? Explain with examples different types of layouts as used in
manufacturing organisations. 16
.b% *iscuss wor, measurement as a process to establish tas, time. Explain the various techni2ues for
developing time standards. 16
(. .a% Explain just in time manufacturing with the help of examples. *iscuss its advantages and
disadvantages. 16
.b% /or an independent demand inventory model7 derive the e2uation for Economic 9rder 4uantity.
Hist all assumptions. 16
). Write short notes on any four of the following$ "x#P26
.a% 9'5
.b% Brea, even analysis
.c% Hean manufacturing
.d% Manban system
.e% Hine of Balance for 'roduction @ontrol
.f% 'urpose of aggregate plans*
O"GANI+ATIONA# BEA,IO"
.a% What is the problem in the case?
.b% !ow do you see the behavior of the safety supervisor? What would you do if you were the safety
supervisor ?
.c% !ow do you see the change in LohnJs behavior from an informal leader to the one involved in a
fight with a supervisor visFaFvis the companyJs policy?
.d% @ould 1r. 'rasad and the safety supervisor have prevented LohnJs case at the initial level?
.a% What is the problem in the case? Explain.
.b% Explain AovindaJs behavior and wor, experience visFaFvis the psychologistJs report.
.c% !ow do you see ?airJs suggestion to -mrit? Aive reasons.
.d% What are -mritJs considerations in ta,ing a decision? What should he do? Explain.
.a% *efine the major problem of E1@9C'Js management.
.b% Will the formation of a committee be of any value in this situation? 3f a committee is needed7
assign a title to the committee and indicate who should be members of the committee?
.c% 3n the event that Coy decides to retire7 will the presence of a committee ma,e it easier or more
difficult for CoyJs successor? *iscuss.
.a% What is your view of the action ta,en by 1r. 1uthu?
.b% What are the wea,ness and strong points7 as you consider7 of 1r. 1uthu as a 1anager?
.c% !ow would you have tac,led the situation7 if you were 1r. 1uthu?
.a% !ow did a brilliant engineer turn out to be a <deadwood=?
.b% Was 1r. 1ohan too sensitive and arrogant?
.c% *id 1r. 5agore handle sensitive and intelligent engineers properly?
.d% Was it not advisable to transfer 1r. 1ohan in 1>>2 when the signs of trouble were seen?
.e% 0hould 1r. 5agore have stopped 1r. 1ohanEs increment in 1>>7 ,nowing fully well that he was
2uite competent?
O"GANI+ATIONA# BEA,IO"
1. ?ame two motivating factors at CB0.
2. *escribe the differences between the theories of 5aylor and 1aslow.
. !ow does CB0E 5otal Ceward pac,age fulfill 1aslowEs higher levels of motivation?
". !ow does 5otal Ceward contribute to CB0E overall strategy?
Q Explain what is meant by a premium brand.Q *escribe the difference between an aim and an
objective
Q 9utline the purpose of MelloggJs wor, with the -0-.
Q 8sing examples to support your dialogue7 evaluate how Mellogg communicates and discuss how
this enables it to position its brand.
1 . What is MaiBen? 3 low is this different from a oneFstep leap forward?
2. !ow is MaiBen expected to help Heyland 5ruc,s to increase its mar,et share?
. !ow does Heland 5ruc,s measure 3ts continuous improvement? @an you suggest M M'ls for
another type of business organisation e.g. a retailer or a leisure centreJ?
". Why is continuous improvement most li,ely to be achieved in a company with a culture of trustJ?
0tart your answer by explaining what is meant by a culture of trust.
1. What do you understand by the term7 Jthin,ing outside the boxJ? Aive an example of how this can
be applied to engineers wor,ing for CWE npower.
2. !ow does encouraging thin,ing outside the box help CWE npower to ma,e improvements in the
way in which it operates?
. Explain how encouraging engineers at CWE npower to thin, outside the box has led to increased
motivation for these employees.
". Cecommend wavy in which another organisation of your choice might improve its employees to
thin, in creative ways about wor,. results through encouraging its employees to thin, in creative ways
about wor,Frelated problems.
1. !ow does 0iemens see, to provide good career opportunities for employees?
2. *escribe one of the systems that 0iemens has created which provides development opportunities
for employees at wor,
. !ow important is the appraisal system in helping to create shared understandings the objectives of
the organiBation and personal objectives of individual employees?
". !ow effective do you thin, the 0iemens approach to people management will be 2 in creating great
results?
Principles and Practice o- Management
.a% 3dentify the problems in this case.
.b% *o you thin, the decision ta,en by shu,la is in ,eeping with the faith7 trust and creating
developmental climate in the organisation? @ritically evaluate
.c% !ow would you help in improving rough and tough behavior of employees?
.a% 3dentify the core issues in the case
.b% 'lace yourself in the position of the 'ersonnel *irector. Which of the following courses of action
would you have chosen and why?
.i% Would you have discharged both men?
.ii% Would you have discharged Bhola only?
.iii% Would you have discharged ?athu only?
.iv% Would you have discharged neither of them? Lustify your choice of decision.
.c% What policy and procedural changes would you recommend for handling such cases in future?
.a% What are the core issues the case?
.b% *o you agree with the statement K5he problem7 of course7 has its roots in the production
department itself=? Ceason out your stand.
.c% @ritically evaluate the finding that old supervisors complain and new wor,ers to resist any type of
control.
.d% What type of control system would you suggest to the company to improve the production?
.a% What do you thin, is the real7 problem in this case?
.b% !ow do you perceive the stand of 1r. 0ingh? -nalyBe critically.
.c% What intervention should 1r. 0ingh use to rectify the type7 of situation he is presently confronted
with? *iscuss giving the reasons.
.d% *iscuss the implications of effecting them with your recommendations.
4uestions$
.a% What is the problem in your opinion? Elaborate.
.b% !ow would you explain the behavior of Cenu and 1rs. Mhan? *id 1rs. Mhan handle the situation
timely and properly?
.c% -ssume that you are the 'ersonnel 1anager. What are the alternatives available with 1rs. Mhan?
.d% What do you consider the best alternative? Why?
Principles and Practice o- Management
1. What opportunities and threats did 1c*onaldEs face ? !ow did it handle them ? What
alternatives could it have chosen ?
2. Before 1c*onaldEs entered the European mar,et7 few people believed that fast food
could be successful in Europe. Why do you thin, 1c*onaldEs has succeeded ? What strategies
did it follow ? !ow did these differ from its strategies in -sia ?
. What is 1c*onaldEs basic philosophy ? !ow does it enforce this philosophy and adapt to
different environments ?
". 0hould 1c*onaldEs expand its menu ? 3f you say no7 then why not ? 3f you say yes7 what ,inds
of precuts should it add ?
#. Why is 1c*onaldEs successful in many countries around the world ?
1. @an a division manager develop verifiable goals7 or objectives7 when the president has not assigned
them to him or her? !ow? What ,ing of information or help do you believe is important for the
division manager to have from head2uarters?
2. Was the division manager setting goals in the best way? What would you have done?
1. Evaluate the formulation of the merger between *aimler and @hrysler. *iscuss the
strategic fit and the different product lines.
2. -ssess the international perspectives of Eaton and 0chrempp.
. What are the difficulties in merging the organiBational cultures of the two companies?
". What is the probability of success of failure of the merger? What other mergers do you foresee
in the car industry?
1. 5he reFengineering efforts focused on the business process system. *o you thin, other
processes7 such as the human system7 or other managerial policies need to be considered in a process
redesign?
2. What do you thin, was the reaction of the brand managers7 who may have wor,ed under the
old system for many years7 when the category management structure was installed?
. -s a consultant7 would you have recommended a topFdown or bottomFup approach7 or
both7 to process redesign and organiBational change? What are the advantages and disadvantages
of each approach?
1. 3s the !ewlett ; 'ac,ard way of managing creating a climate in which employees are motivated
to contribute to the aims of the organiBation? What is uni2ue about the !' Way?
2. Would the !' managerial style wor, in any organiBation? Why7 or why not? What are the
conditions for such a style to wor,?
1. 3n the ?8113 joint venture7 what did 5oyota gain? What were the benefits for Aeneral 1otors?
2. -s a consultant7 what strategies would you recommend for European carma,ers to
improve their competitive position in the global car industry?
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P"O.ECT MANAGEMENT
1. What is 9rganiBation @ulture7 how do you create culture in project management?
2. Write short notes on the following
a% 0uitable 9rganiBation 0tructure for 'rojects
b% 0ta,eholder 1anagement
. What are the approaches in 'roject 0creening I 0election?
". a% Explain Wor, Brea, *own 0tructure.
b% Explain /inancial 1odule in 'roject 1anagement.
#. What is Cis, 1anagement in 'rojects7 also explain /our Fstage process?
(. What factors do you consider in preparation of project budgets?
) a% What is cross functional coF operation?
b% Explain the uses of &irtual 'roject teams.
+. Write short notes on the following
a% 'roject 5ermination I types of project 5ermination b% /uture 5rends in 'roject 1anagement
/uantitative Tec!ni0ues
1. *istinguish between decision ma,ing under certainty and decision ma,ing under uncertainty.
1ention certain methods for solving decision problems under uncertainty. *iscuss how these
methods can be applied to solve decision problems.
2. *istinguish between probability and nonFprobability sampling. Elucidate the reasons for the
use of nonFprobability sampling in many situations in spite of its theoretical wea,nesses.
. What are models? *iscuss the role of models in decisionFma,ing. !ow can you classify models
on the basis of behavior characteristics?
". What are matrices? !ow are determinants different from matrices? *iscuss few applications of
matrices in business.
Section B
Write short notes on any ten of the following$
.a% @oncept of 1axima and 1inima
.b% 5ypes of classification of data
.c% 'ascal *istribution
.d% 1ultiFstage sampling I 1ultiFphase sampling
.e% BoxFLen,ins 1odels for 5ime 0eries
.f% *eterminant of a 02uare 1atrix
.g% 'rimary and 0econdary *ata
.h% Bernoulli 'rocess
.i% 5he 0tudentJs t *istribution
.j% 8se of -utoFcorrelations in identifying 5ime 0eries
.M% -bsolute value function
.l% 4uantiles
.m% @riteria of pessimism in decision theory
.n% @luster vs. 0tratum
.o% 1oving average models
.p% 0tep function
.2% 1ore than type ogive
.r% 0ubjectivistJs criterion in decision ma,ing
.s% *ouble sampling
.t% -uto regressive models
"etail Management
1. *o you thin, that people will buy merchandise related to movies? 3t yes please mentions the
reasons.
2$F 0uggest ways to overcome from piracy problems in movie merchandising?
$F 0uggest new type of merchandise that film producers can bring it to the mar,et?
"$F -re you aware of !ollywood movie merchandise? 3f yes specify how they are different from bolly
wood merchandise. *o you thin, that 3ndian consumer buy !ollywood merchandise?
1$F *o you thin, that virtual retailing channel will have consumer confidence?
2$F !ow the company should attract the modern house wife who addict to serials to watch home
shop?
$F *iscuss the new product development strategies used in the case?
"$F *o you thin, ?etwor, 1+Es segmentation is proper? @omment.
1. -nalyBe the pricing strategies adopted by cafR coffee day to establish its own identity amongst its
competitors
1. -nalyBe the mar,eting strategies adopted by 0harma to promote his bouti2ueF1riganani.
2. What steps should 1r. 0harma ta,e to promote the sales
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09901366442 – 09902787224
Advertising
1. What is advertising? Bring out clearly the changing concept of advertising in modern business
world.
2. Explain the objectives and functions of advertisement manager.
. What is advertisement budget? !ow do you determine optimal expenditure through advertisement
budget?
". What are the characteristics of advertising media? Explain..
#. Write a short note on$
a% &isual layout. b% 'roduction traffic copy.
(. !ow do you measure the effectiveness of advertisement? Explain.
). *efine sales promotion? Explain the types of sales promotion.
+. Explain the merits and demerits publicity.
Apparel Production Management
1. *iscuss elaborately on the product types and organisation of clothing industry.
2. Explain in detail the production planning and different departments of a garment industry
. *iscuss in detail on the pricing policies and factors affecting pricing policies.
". Explain how the basic wor, measurement is carried out.
#. Explain in detail ten point and *allas systems of fabric inspection systems.
(. *iscuss on the functions of finance department.
). -nswer any 2 short notes
.i% /ashion trends. .ii% 0easons in apparel export. .iii% /our point system.
1. 0ample approval. 2. 'roduction planning. . 1erchandise inventory turnover. ". *efinitions of
2uality. #. 'urchase order. (. 3nformation technology in apparel industry. ). 4uality standards.
Apparel Production Management
1. 5he machine re2uirement in detail for manufacturing 66666 pieces a month with a
description of the ,ind of machinery? . 16 1ar,s%
2. 5he total plan for the 1an power in terms of cutting unit7 /inishing 8nit and the washing unit
as well as the administration staff? . 16 1ar,s%
. !ow many different production lines would you suggest provided the monthly re2uirement of
66666 pieces will be made in 16 different styles? . 16 1ar,s%
1. 5he 'roduction planning schedule for all units for the next ( months. . 1# 1ar,s%
2. 5he 9vertime planning divided amongst all units provided that each unit wor,s for 2# days
in a month. . *ifferent plan for 0titching and 'rinting% . 16 mar,s%
. 5he printing plan of unit: ; 3s it feasible to invest in additional capacity or to outsource the
printing? . # mar,s%
1. 5he operation brea, down in a stitching unit with a process flow for the following garments
". -. 5he basic # poc,et jeans .16 1ar,s%
#. B. 5he basic /ormal single poc,et shirt .16 1ar,s%
Brand Management
1. -s a 1anagement consultant give your comments on Burnol as a brand.
2. What do you understand by the concept of a Brand? *escribe the characteristics of Brands.
. a. *efine the Brand 3mage. Explain the dimensions of Brand 3mage.
b. What is meant by Brand 3dentity? Explain the different elements of Brand
3dentity.
". *iscuss in detail the different stages of brand building process.
#. a. What is Brand -udit? Explain its importance.
b. *escribe the two steps in brand audit.
(. <'ositioning is an outcome of our perceptions about the brand relative to the competing
brands= ; *iscuss with examples.
). !ow do consumers perceive and choose brands? *iscuss.
+. What are the different phases of strategic brand management process?
>. *iscuss the <5E? @911-?*1E?50= of Alobal Branding.
Business Strategy
i. What is the best option7 in your view7 for **?
ii. -nalyBe the 0W95 factors the ** has.
iii. Why do you thin, that the proposed alternative is the best?
a% What is 0W95 -nalysis?
b% What are the strength of '5@?
c% What are the wea,nesses of '5@ for entering into the branded snac,s mar,et?
d% What ,ind of mar,eting strategy was formulated and implemented for Cingo?
e% What else need to be done by Cingo so as to enlarge its mar,et?
i. What do you understand by the term &ision? What is the difference between D&isionE and D1issionE?
What vision *r. 0u,umar has at the time of inheritance of *eyEs lab? !as it been achieved?
ii. /or growth what business strategy has been adopted by *r. 0u,umar?
iii.What is the mar,eting strategy of *r. 0u,umar to overta,e its competitors?
iv. 3n your opinion what could be the biggest wea,ness in *r. 0u,umarEs business strategy?
1. 3dentify and discuss briefly7 the three themes of strategy implementation of activating
strategies7 managing change and achieving effectiveness in the case of *eepa, ?itrite.
2. pic,ing up data from the case7 demonstrate how formulation and implementation of strategy
are interdependent.
BUSINESS COMMUNICATION
1. What 2ualities does a person need to be a good proofreader ? -re such 2ualities inborn7 or can
they be learned ?
2. 'roofread the following sentence $
application of these methods in stores in 0an *eigo nd @inncinati have resulted in a 6 drop in
robberies an a #6 percent decling in violence there7 according at the developers if the security system7
!anover brothrs7 3nc.
1. Explain how watching a movie from another country might help you prepare to interpret
nonverbal behavior from that culture correctly.
2. 9ne of your coFwor,ers is originally from 0audi -rabia. Gou li,e him7 and the two of you wor,
well together. !owever7 he stands so close when you spea, with him that it ma,es you very
uncomfortable. *o you tell him of your discomfort7 or do you try to cover it up ?
1. 5hin, bac, over the lessons youEve learned in life. !ow did you benefit from some one telling
you the truth about something you were doing wrong ?
2. With a partner7 roleFplay a situation in which one of you is the boss and the other an employee.
5he boss is angry because the employee repeatedly arrives late for wor,7 ta,es long lunches7 and
leaves # to 16 minutes early. !owever7 the employeeEs wor, is always excellent. -fter the roleFplay7
analyBe what the boss did right and what could be improved.
1. Ceview two sales letters for content. Hist the <'uffery= statements in each letter.
2. ?ote any statements in these sales letters that appear 2uestionable to you. Cewrite one of the
statements7 carefully choosing words that wonEt be misleading to consumers.
1. What advantages and disadvantages do you see in as,ing store managers at 1rs. /ields to file
electronic troubleshooting reports immediately on the companyEs intranet ?
2. What ,inds of electronic reports might a company want to post on its website ?
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Business Communication
1. @omment on the appropriateness of the senderEs tone to a customer.
2. 'oint out the old ; fashioned phrases and expressions.
. Cewrite the reply according to the principles of effective writing in business.
1. What is non ; verbal communication ? Why do you suppose that this commercial relies
primarily on nonFverbal communication between a young man and a gorgeous
woman ? What types of non ; verbal communication are being used in this case ?
2. Would any of the nonFverbal communications in this spot .ad% not wor, well in another
culture ?
. What role does music play in this spot ? Who is the target mar,et ?
". 3s the music at all distracting from the message ?
#. !ow else are radio stations advertised on 5& ?
1. -nalyse the reasons for -rvind 'andeyEs dilemma.
2. *oes -rvind 'andey really face a dilemma ?
. 3n your view what should -rvind 'andey do ? 0hould he disclose it to his Aerman &ice
'resident ?
1. @omment on the terms and conditions placed by the corporation.
2. What factors influenced the computer companyEs decision to accept the contract ?
. Was it a win ; win agreement ? *iscuss ?
1. *o you find 1r. 0inhaEs responses to various 2uestions effective ? Aive reasons for your
view on each answer given by 1r. 0inha.
2. Cewrite the responses that you consider most effective to the above 2uestions in a job
interview.
. 1r. 0inha has observed the norm of respectful behaviour and polite conversation. But7
do you thin, there is something gone wrong in his case ? -ccount for your general
impression of 1r. 0inhaEs performance at the interview.
BUSINESS MANAGEMENT
1. *iscuss the various provisions W59 has made for the developing countries? @ritically evaluate the
impact of W59 on the 3ndia.
2. *iscuss the present status of technology in 3ndia and 3ndian business organiBation. *iscuss the role
of technology in the development of 3ndia.
. Briefly describe the process of formation of company according to the company law? *escribe the
various modes of winding up of companies.
". *escribe the various approaches to international business. *iscuss the reasons why organiBations
cross borders. *iscuss the impact of 1?@s on the host country.
#. Explore and explain the crossFculture dimension of international personnel management.
(. @ompile stoc, mar,et data for a few specific countries. -ttempt a comparative trend analysis to
throw light on nationFspecific investment climate.
). Would you accept the view that economic and nonFeconomic variables interact each other on the
domain of business environment? Explain.
+. 3n what sense7 is D3ndia going globalE? *evelop some counter argument to conclude that it is a long
way for 3ndia to go really global
BUSINESS ETICS
1. *efine business ethics?
2. What is ,ic,Fbac, in business?
. What is unfair discrimination?
". What is acid rain?
#. *efine the term social responsibility in business?
(. *ifference between transactional I transformational leadership?
). Business I ethics are contradictory?
+. Explain the term Jstealing trade secrets
>. Explain whistle blowing
16. 1ention unethical practices in mar,eting?
11. What are the primary reasons for resources depletion?
12. Explain the objectives of social audit?
1.discuss the role I import of ethics in business
1".explain the types of ethical issues in business
1#.discuss about the 2ualities I features of @E9 in business
1(.analyses the various causes of pollution in developing countries explain the principle obligations of
a business firm
1).discuss in detail about unfair trade discrimination?
Consumer Be!aviour
1. *efine consumer behaviour. *iscuss the broad areas of its application in mar,eting.
2. *iscuss the concepts of demographics7 psycho graphics and life style. Explain the approaches to
study life style.
. *escribe the stages in the perceptual process and discuss various senses that determines how we
respond to products.
". !ow learning differs from other forms of communication? *istinguish between the instrumental
learning and the classical learning approaches.
#. Explain the role of reference groups in group dynamics and their effect on buying behaviour of
buyers.
(. *iscuss the factors which are influencing the consumer decisionFma,ing process. !ow nature of
the family influences that operate on the purchase behaviour?
). Explain the various issues in problem recognition. *istinguish factors and compulsions forcing a
choice between internal and external search.
+. !ow the purchase stage is completed in the buying process? -lso explain the buyers complaint
behaviour and the mar,eters response.
>. !ow does the microFeconomic model explain the decision process of a consumer? What are the
shortcomings of the model?
16. *escribe the nature7 scope and areas of application of consumer behaviour models.
CO"PO"ATE #A$
1.K-ll contracts are agreements but all agreements are not contracts.K *iscuss this statement in light
of the essential elements of a valid contract. -lso mention briefly the different ,inds of agreements
under the 3ndia @ontract -ct7 1+)2.
2. *iscuss7 what are the rights7 liabilities and disabilities of a minor as per the 3ndian 'artnership -ct7
1>2.
. What do you understand by implied warranties and conditions of sale according to the sale of
Aoods -ct7 1>6?
". *ifferentiate between layFoff and retrenchment according to the 3ndustrial *isputes -ct7 1>").
#. Aive the provisions related to safety as given in the /actories -ct7 1>"+.
(. What are the characteristics or essential features of a company and briefly mention the types of
companies.
). What do you understand by electronic governance and what are the attributes of electronic records
as mentioned in the 3nformation 5echnology -ct7 2666.
+. *iscuss the concept of free consent and misrepresentation as per the 3ndian @ontract -ct7 1+)2.
>. *istinguish between private and public company. What are the special privileges of a private
company over public company according to @ompanies -ct7 1>#(?
16. Write short notes on any two of the following$
.a% @yber regulation .b% 3ndustrial *ispute .c% Breach of @ontact .d% &oidable contracts.
CUSTOME" "E#ATIONSIP MANAGEMENT
1. *efine customer relationship management I what are the different factors that influence buying
behaviour?
2. *iscuss consumer purchase decision process giving one real time example
. 0tate the importance of customer relationship building. 0tate the different levels of relationship
mar,eting I tools used to develop strong customer bondage
". What do you mean by customer interaction management? *iscuss the routes I factors influencing
@31
#. What do you mean by a loyal customer I discuss loyal customer ladder?
(. 'lease write a short note on @ustomer Hife @ycle.
). 'lease write a short note on *isadvantages of @C1 with 3ndian context.
+. Explain the two dimensions to @C1 ; @ustomer facing and @ompany facing
%acilities Management
1. !ighlight the importance of /acilities management.
2. Hist out the functions of a modern facilities manager.
. Explain the importance of staffing in facilities management.
". *escribe the types of motivation and explain the same with reference to the facilities staff.
#. Celate office accommodation and furniture layout to facilities management.
(. 0tate and explain the uses of various office forms.
). *iscus the different clerical operations in an office
+. Bring out the importance of office communication system.
>. 'lease explain the process of tenders in an office and functions of a facilities 1anager with
reference to the same.
16. What do you mean by storage facility? What are the types of storage?
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%inance Management
41. What do you understand by 3nternal -udit ? !ow do the functions of an internal auditor differ
from that of External -uditor ?
42. Explain the consistency concept and -ccrual @oncept of -ccounting. !ow is the -ccrual @oncept
adhered to while preparing the final accounts of a company ?
4. What are intangible assets of a firm ? Why are they shown in the Balance 0heet ? What is meant
by amortisation of such assets ? Aive reason for the same
4". What do you understand by -ppropriation of profit of a company? !ow are the profits
appropriated ? !ow will the profits to be appropriated7 affected7 if the company issues debentures7
instead of e2uity shares to finance its activities ? *iscuss how?
4#. *istinguish between$
/3/9 and H3/9 methods of 3nventory valuation.
Cights 0hares and Bonus 0hares
*irect 1aterial 'rice &ariance and *irect 1aterial 8sage &ariance
3mputed @osts and 9pportunity @osts.
4(. What do you understand by Brea,Feven analysis ? *iscuss the assumptions underlying the brea,F
even analysis. !ow do these assumptions ma,e the brea,Feven analysis unrealistic ? Explain and
prepare a Brea,Feven chart assuming relevant figures
4). What do you understand by /lexible Budget ? !ow does it differ from a /ixed Budget ? Explain
its utility to a business organisation.
4+. What do you mean by @ontrol Catios ? Explain the three important control ratios and discuss
their significance
4>. Explain fully the following statements $
a. 9perating cycle plays a decisive role in estimating the wor,ing capital re2uirement of a firm.
b. -s there is no explicit cost of retained earnings7 they are free of cost.
c. *epreciation acts as a tax shield
d. An investor in shares considers not only its E.P.S. but also P.E. ratio.
GENE"A# MANAGEMENT
1. Who are the sta,eholders in this case ?
2. Which sta,eholders are most important ?
. What are the critical trends in 5ri ; 0tateEs environment ?
". Why do you thin, 5ri 0tateEs customers are so upset ?
#. What should Lohn Aodwin do ?
1. What economic and social factors should /resh /ields managers watch ?
2. 0uppose you manage a local supermar,et and /resh /ields comes to town. !ow would you
reinvent your organiBation to meet the challenges posed by /resh /ields ?
1. !ow would you describe the organiBational culture at /lagstar ?
2. !ow does /lagstar deal with diversity ?
. What challenges could /lagstar face in its near future ?
4.1. What environmental factors influenced management style at *isney?
4.2 what ,ind.s% of organiBational structure seem to be consistent with K*ream as a 5eamK?
4. !ow and where might the informal organiBation be a real asset at *isney
4.1 !ow were principles of delegation and decentraliBation incorporated into @ine ; 1ade
operations?
4.2 What are the sources and uses of power at @in ; 1ade?
4..What were some of the barriers to delegation and empowerment at @in ;1ade?
".What lessons about management in a rapidly changing mar,etplace can be learned from the
experience of @in ; 1ade?
1. With retailers as their primary customers7 what customer competitive imperatives could be
affected by Collerblades inventory problems ?
2. !ow appropriate might a just ; in ; time inventory system be for a product such as roller s,ates ?=
. What opportunities are there fore Collerblade managers to see themselves as selling services7
instead of simply roller s,ates ?
uman "esource Management
1. *efine and differentiate between Lob -nalysis7 Lob *escription and Lob Evaluation. 0elect an
appropriate job evaluation method and create a plan for evaluating jobs of scientists in different
grades.
2. *iscuss the role of indoctrination in organiBations. !ow can 'erformance -ppraisal7 and 5raining
and *evelopment be made an integral part of !uman Cesource 'lanning? *iscuss.
. *iscuss the scope of !uman Cesource -udit. While auditing Ceward systems for employees in a
manufacturing organiBation7 which factors should be ta,en into account and why? Explain with
suitable examples.
". *efine and discuss the need for !uman Cesource 'lanning in an organiBation. Briefly discuss
various approaches to !C'
#. Write short notes on any three of the following$
.a% 5raining methods
.b% &alue determinants of !C'
.c% !uman Cesource accounting
.d% Habour 1ar,et Behavior
.e% 'romotion and Ceward 'olicies
0E@539? B
1. *efine and discuss the objectives of !uman Cesource 'lanning at organiBational level. !ow does it
help in determining and evaluating future organiBational capabilities7 needs and anticipated
problems? Explain with suitable examples.
2. *efine and describe Lob -nalysis. Briefly discuss several methods in which information about a job
is collected and evaluated.
. What is the purpose and process of recruitment function? *iscuss various methods of sourcing
manpower.
". !ow is monetary value assigned to different dimensions of !uman Cesources costs7 investments7
and worth of the employees? Briefly explain @ost and Economic value approaches of measurement.
#. Write short notes on any three of the following $
.a% 1B9
.b% 0uccession 'lanning
.c% @ompetency 1apping
.d% Lob Evaluation
.e% !.C. 3nventory
.a% Was the management justified in ta,ing a decision to recruit a 2ualified and experienced person
from outside as *eputy @hief 4uality @ontroller?
.b% Was it in the interest of the organiBation to transfer Catnam to the new autoFwheeler plant and
promote Mapil Mumar? What could have prompted the management to ta,e this decision?
.c% !ow do you view the role of 9.-.s in supporting only the local and internal candidates and
overloo,ing the interests of direct recruits even when they were family members of the -ssociation7
particularly at a time7 when the industry needed professionally 2ualified persons to fill ,ey technical
posts?
.d% !ow would you react to the managementJs scheme for 2uarter allotment and why?
.i% 3dentify the issues related to manpower planning as evident in the case.
.ii% *iscuss the strategies to tac,le the percentage of internal promotion at the organiBational level.
.iii%What type of additional training programmersE should be imparted for direct entrants?
.iv% 0uppose you are the head of the personnel division. What would be your suggestions in the
meeting F Which has been called by the Aeneral 1anager?
International Business
1. What are basic differences between domestic and international business?
2. While some see globaliBation as the avenue to the development of poor nations7 others see it
intensifying misery and ine2ualities. @ritically examine the above statement in todayJs context?
. Explain F Hocalisation of global strategy
". Explain F 5echnology contracting .licensing% as an alternative to /*3 or ownership strategy.
#. Explain F 1ajor factors contributing to the success of international strategic alliances.
(. Explain the role of <'ower *istanceK in understanding !ofstedJs wor, on crossFcultural
prospective. !ow does this help in managing international environment?
). *iscuss the relationship between an 1?E and its subsidiaries in the context of the Kma,e or
buyK decision. What are the implications so far as the organiBation structureNdesign is
concerned?
+. Explain the role of bargaining powerK in managing negotiations in international business.
>. Briefly discuss the direct and indirect impacts of /*3 on H*@s
.a% 3dentify the se2uence of events that has led to the current problem. .b% -nalyse the problem in
the context of the process of globaliBation that has been increasingly witnesses over the past
decade or so. .c% Examine the KfairnessK of establishing a 166O subsidiary by 0chwitB A1B!
when the alliance is on. .d% What future course of action would you suggest to 0I0? Aive
reasons for your answer.
.b% 1. 3s 0unlight on the right trac, in going global without trying to consolidate its position further
in the home mar,et? 2. @an 0unlight realise its global vision with its current mix of strategies?
!owever fine the companyJs !C planning had been7 had 0hu,la made a mista,e by not
developing his strategies first? . -re there any gaps in 0hu,laJs game plan to con2uer the
globe? ". What are the learnings that you can derive from the K0unlightK case so far as the
internationaliBation of business is concerned?
.c% What are ElectrloxJs reasons for direct investment? 2. !ow has ElectroluxJs strategy changed
over time? !ow has this affected its direct investment activities? . Which of ElectroluxJs
foreign investments would be horiBontal and which would be vertical? What are the advantages
of each? ". What do you see as the main advantages and possible problems of expanding
internationally primarily through ac2uisitions as opposed to building oneJs own facilities? #.
0hould Electrolux ta,e over Aranges?
International Business
1.Which of the theories of international trade can help 3ndian services providers gain competitive edge
over their competitors?
2.'ic, up some 3ndian services providers. With the help of 1ichael 'orterEs diamond7 analyBe their
strengths and wea,nesses as active players in B'9.
.@ompare this case with the case given at the beginning of this chapter. What similarities and
dissimilarities do you notice? Gour analysis should be based on the theories explained.
1.What are some current issues facing 'eru? What is the climate for doing business in 'eru today?
2.What type of political ris,s does this fishing company need to evaluate? 3dentify and describe them.
. What types of integrative and protective and defensive techni2ues can the ban, use?
". Would the ban, be better off negotiating the loan in ?ew Gor, or in Hima ? Why?
1. Why is that @o,e has not been able to ma,e profit in its 3ndian operations?
2. *o you thin, that @o,e should continue to stay in 3ndia? 3f yes7 why?
. What cultural adaptations would you suggest to the 80 expatriate managers regarding their
management style?
". 8sing the !ofstede and the value orientations cultural models7 how can you explain some of
the cultural differences noted in this case?
1. Where does the joint venture meet the needs of both the partners? Where does it fall short?
2. Why had -BBF'B0 failed to realiBe its technology leadership?
. What lessons one can draw from this incident for better management of technology transfers?
1. What factors have shaped the accounting system currently in use in @hina?
2. What problem does the accounting system7 currently in sue in @hina7 present to foreign
investors in joint ventures with @hinese companies?
. 3f the evolving @hinese system does not adhere to 3-0@ standards7 but instead to standards
that the @hinese governments deem appropriate to @hinaEs <0pecial situation=7 how might this
affect foreign firms with operations in @hina ?
1. <Gou canEt tell consumers that the low price they are paying for a particular fax machine or
automobile is somehow unfair. 5heyEre not concerned with the profits of companies. 5o them7
itEs just a great bargain and they want it to continue.= *o you agree with this statement? *o you
thin, that people from different cultures would respond differently to this statement? Explain
your answers.
2. -s weEve seen7 the W59 cannot currently get involved in punishing individual companies for
dumping ; its actions can only be directed toward governments of countries. *o you thin, this
is a wise policy ? Why or why not? Why do you thin, the W59 was not given the authority to
charge individual companies with dumping? Explain.
. 3dentify a recent antidumping case that was brought before the W59. Hocate as many articles
in the press as you can that discuss the case. 3dentify the nations7 products .s%7 and potential
punitive measures involved. 0upposing you were part of the W59Es *ispute 0ettlement Body7
would you vote in favor of the measures ta,en by the retailing nation? Why or why not?
#a&our #a' Management
1. *efine /actory.
2. *efine child.
. *efine Hay off.
". *efine Hoc,out.
#. *efine -ppropriate Aovernment.
(. What are 'enalties and 9ffences?
). What is 'ayment of Aratuity?
+. What is the time limit for payment of bonus?
>. What is -malgamation?
16. *efine wee,ly hours.
1. What is the object of the apprentices -ct?
2. Explain the scope of employerJs liability -ct7 1>+.
. What are the privileges of a registered trade union?
". Aive the procedure for fixing and devising 1inimum wages.
#. 0tate the rules as to employer and employeeJs contribution
(. What are the rules as to payment and recovery of contribution by an employer?
). 8nder what circumstances7 an employee can withdraw the amount credited in his provident fund
scheme.
+. What are the steps in dissolution?
>. What are the special provisions in payment of bones -ct7 1>((?
16. What are the provisions of termination of employment under industrial employment act 1>"(?
1. *efine Aratuity and determine the payment of Aratuity.
2. Explain -djudication of *isputes and claims.
. Explain the provisions for leave and various types of leave under industrial employment act.
". 3ndustrial *isputer -ct 1>") *iscuss elaborately.
#. Explain the procedure for the Employment of young person and women annual bear with wages.
MANAGEMENT IN%O"MATION S(STEM
.a% What is 3nformation system?
.b% What is prototyping?
.c% What is Web Based 0ystem?
.d% What is hyperlin,?
.e% What is ,nowledge management system?
1. What is E30? Explain its advantages and disadvantages
. What are the major challenges involved in building7 operating and maintaining information
system?
". !ow does an organiBation impact in 35? Explain.
#. Explain the four stage model of 35 planning.
(. What are the steps involved in implementation and evaluation of a system?
). What is *00? What are the models? Explain its components.
+. What are the benefits and application of content management?
>. What are the types of 30? Explain each of them.
16. Explain a% EC' b% 0@1.
11. What are recent developments in 130 area?
12. !ow do you manage the multimedia content?
1. What are the ethics in 35?
1". Explain the features and characteristics of objects in object oriented analysis and design.
Managerial Economics
1. 1anagerial Economics is the application of Economic 5heory to business management. *iscuss
2. What are the needs for demand forecasting? Explain the various steps involved in demand
forecasting.
. *efine production function. !ow is it helpful while ta,ing output decisions?
". .a% J 5he monopolist represents one man industryE? @omment and discuss how e2uilibrium position
can be attained by the monopolist.
.b% 8se appropriate diagrams to supplement your answer.
#. .a% *efine partnership and explain its salient features and limitations.
.b% What are the 2ualities of a good partner?
(. What are the components of wor,ing capital? Explain each of them.
). Aive a brief account on the important records of -ccounting under *ouble entry system and discuss
briefly the scope of each.
+. .a% /rom the information .given with attachments%7 calculate
i. *ebt E2uity ratio ii. @urrent ratio
.b% @alculate 3nterest @overage ratio from the information .given with attachments% .
MA")ETING MANAGEMENT
1. -t the time when the mar,et leader for instant noodles was ?estles 1aggi7 the main challenger
was 5op CamenEs ?oodles. -pplying the concepts of mar,eting 1anagement7 what would be your
strategic plan in order to ,eep up the top position of 1aggi
2. *iscuss the relationship between D0egmentationE and D'ositioningE. Explain the major criteria of
0egmentation and 'ositioning. 4uote sufficient examples to strengthen your answer.
. .a% *escribe in detail the stages in the 'roduct Hife @ycle
.b% 3n this context7 explain the challenges that a 1ar,eting 1anager has to deal while introducing
a new product
". What do you understand by @hannel of *istribution? Explain the different ,inds of @hannel of
*istribution in detail.
#. Explain the factors affecting 'ricing *ecision. What are the various methods of pricing a
'roduct? Briefly explain them. -lso7 differentiate between 'rice shadowing and 'rice @overing.
(. What are the essential /actors influencing @onsumer behavior? Explain its significance in
1ar,eting 1anagement in accordance with the 5echnology advancements.
). Write 0hort ?otes on any four of the following$
.a% 'rice 0,imming. .b% 1edia 0election for -dvertising .c% 0ales 'romotion
.d% 'roduct *ifferentiation
+. - new product is to be launched by a company at 1umbai. -s a part of identifying the
consumer behavior7 the company intends to carry out a research process. 9utline a 1ar,eting
Cesearch 'rocess for the company in order to establish the re2uirements of the consumers.
1. *iscuss the main issues narrated in the case in your own style
2. @arry out a 0W95 -nalysis.
MA")ETING MANAGEMENT
1. Examine the progress of 'rofileEs Aroup as a leading interior designer and decorator.
2. What ,ind of change was observed in the 05' strategy of the firm and how was it useful?
. Evaluate the wor,ing of 'rofileEs group with respect to the 0egmenting7 5argeting and 'ositioning
of mar,ets. *o you have any suggestions for the firm?
1.!ow will you determine the mar,eting mix for our enterprise?
2.*o you have any ideas to ma,e our enterprise successful particularly by enhancing or improving the
mar,eting mix?
.What do you thin, will be the challenges in ma,ing an effective mar,eting mix since our enterprise
is a new one?
1% 3dentify the 2ualities of Coger as a 'C professional and analyse his role in the companies that he
wor,ed for.
2% 3n the above problem situations7 was there any other approach that Coger could have adopted? 3f
yes7 suggest some approaches. 3f no7 why do you agree with CogerEs approach?
% Hist the 'C tools and strategies that were adopted by Coger in dealing with the problem situations.
1$F 3dentify the approach .plus points and negative points% of the two salespersons in the above
situations and ma,e a comparative analysis.
2$F 3n both the situations7 were the customers satisfied with how the salespersons handled their
2ueries? -nalyBe the sales personEs and customerEs interactions in the above situations.
$F 3f you were a salesperson7 how would you have handled the above two situations? *o you have any
suggestions for Lagan and 5arun?
MA")ETING MANAGEMENT
1. What mar,eting strategy should be designed by 1r. 0arin to be able to achieve the targeted #O
mar,et share?
2. !ow should *eepa 'roducts .'% Htd. position 5rust Cegular and 5rust ?ight to induce customers
to buy it? What should be the ,ey benefits of their toothpastes?
. 0hould the company price its products economically7 or should it aim for premium pricing?
1. !ow important is new product development to @aterpillar?
2. What sources of new product ideas might a company li,e caterpillar use?
. Evaluate @-5 as a brand name.
". Evaluate each of the four points of @5@Js strategy.
1. !ow do you explain the present situation faced by the company?
2. Was it a good idea to enter into a threeFyear contract with the @ooperative 0ociety? Why?
. 3s it possible to renew the contract with the @ooperative 0ociety? 3f so7 how? 0uggest a detailed
programme on a crash basis with the budget constraint of Cs. #67 667 666.
1. What decision would you ta,e if you were in place of 1r. ?athan?
2. *o you feel the proposal of a new subFoffice is economically justified against the stated policy of
the company? 3f yes7 why? 3f no7 then how could it be made justifiable?
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OPE"ATIONS MANAGEMENT
1. .a% *raw a systems view diagram of any service organiBation of your choice. 3dentify its various
components. Explain its interdisciplinary nature. 16
.b% What are the major characteristics of a 'roduction system? *iscuss some of its upcoming issues
that provide economies in production and efficiency in the performance of the system. 16
2. .a% Explain with examples7 how the 541 concept can integrate design engineering7 manufacturing
and service. 16
.b% What are process capability studies ? Explain the process capability index with applications to a
real life example. 16
. .a% @ompare traditional process planning with @omputer -ided 'rocess 'lanning .@-''%. -lso
explain a generative @-'' system. 16
.b% Explain the objectives of 5otal 'roductive maintenance. Aive its importance. -lso comment on the
concept of 5'1 promotion. 16
". .a% Why is forecasting re2uired in operations management ? *iscuss the concept of forecast error as
applied to different conditions. 16
.b% !ow are 2uantitative models of forecasting different from 2ualitative models ? *iscuss in detail
timeFseries model as used for forecasting. 16
#. .a% What is facility planning ? Explain with examples different types of layouts as used in
manufacturing organisations. 16
.b% *iscuss wor, measurement as a process to establish tas, time. Explain the various techni2ues for
developing time standards. 16
(. .a% Explain just in time manufacturing with the help of examples. *iscuss its advantages and
disadvantages. 16
.b% /or an independent demand inventory model7 derive the e2uation for Economic 9rder 4uantity.
Hist all assumptions. 16
). Write short notes on any four of the following$ "x#P26
.a% 9'5
.b% Brea, even analysis
.c% Hean manufacturing
.d% Manban system
.e% Hine of Balance for 'roduction @ontrol
.f% 'urpose of aggregate plans*
O"GANI+ATIONA# BEA,IO"
.a% What is the problem in the case?
.b% !ow do you see the behavior of the safety supervisor? What would you do if you were the safety
supervisor ?
.c% !ow do you see the change in LohnJs behavior from an informal leader to the one involved in a
fight with a supervisor visFaFvis the companyJs policy?
.d% @ould 1r. 'rasad and the safety supervisor have prevented LohnJs case at the initial level?
.a% What is the problem in the case? Explain.
.b% Explain AovindaJs behavior and wor, experience visFaFvis the psychologistJs report.
.c% !ow do you see ?airJs suggestion to -mrit? Aive reasons.
.d% What are -mritJs considerations in ta,ing a decision? What should he do? Explain.
.a% *efine the major problem of E1@9C'Js management.
.b% Will the formation of a committee be of any value in this situation? 3f a committee is needed7
assign a title to the committee and indicate who should be members of the committee?
.c% 3n the event that Coy decides to retire7 will the presence of a committee ma,e it easier or more
difficult for CoyJs successor? *iscuss.
.a% What is your view of the action ta,en by 1r. 1uthu?
.b% What are the wea,ness and strong points7 as you consider7 of 1r. 1uthu as a 1anager?
.c% !ow would you have tac,led the situation7 if you were 1r. 1uthu?
.a% !ow did a brilliant engineer turn out to be a <deadwood=?
.b% Was 1r. 1ohan too sensitive and arrogant?
.c% *id 1r. 5agore handle sensitive and intelligent engineers properly?
.d% Was it not advisable to transfer 1r. 1ohan in 1>>2 when the signs of trouble were seen?
.e% 0hould 1r. 5agore have stopped 1r. 1ohanEs increment in 1>>7 ,nowing fully well that he was
2uite competent?
O"GANI+ATIONA# BEA,IO"
1. ?ame two motivating factors at CB0.
2. *escribe the differences between the theories of 5aylor and 1aslow.
. !ow does CB0E 5otal Ceward pac,age fulfill 1aslowEs higher levels of motivation?
". !ow does 5otal Ceward contribute to CB0E overall strategy?
Q Explain what is meant by a premium brand.Q *escribe the difference between an aim and an
objective
Q 9utline the purpose of MelloggJs wor, with the -0-.
Q 8sing examples to support your dialogue7 evaluate how Mellogg communicates and discuss how
this enables it to position its brand.
1 . What is MaiBen? 3 low is this different from a oneFstep leap forward?
2. !ow is MaiBen expected to help Heyland 5ruc,s to increase its mar,et share?
. !ow does Heland 5ruc,s measure 3ts continuous improvement? @an you suggest M M'ls for
another type of business organisation e.g. a retailer or a leisure centreJ?
". Why is continuous improvement most li,ely to be achieved in a company with a culture of trustJ?
0tart your answer by explaining what is meant by a culture of trust.
1. What do you understand by the term7 Jthin,ing outside the boxJ? Aive an example of how this can
be applied to engineers wor,ing for CWE npower.
2. !ow does encouraging thin,ing outside the box help CWE npower to ma,e improvements in the
way in which it operates?
. Explain how encouraging engineers at CWE npower to thin, outside the box has led to increased
motivation for these employees.
". Cecommend wavy in which another organisation of your choice might improve its employees to
thin, in creative ways about wor,. results through encouraging its employees to thin, in creative ways
about wor,Frelated problems.
1. !ow does 0iemens see, to provide good career opportunities for employees?
2. *escribe one of the systems that 0iemens has created which provides development opportunities
for employees at wor,
. !ow important is the appraisal system in helping to create shared understandings the objectives of
the organiBation and personal objectives of individual employees?
". !ow effective do you thin, the 0iemens approach to people management will be 2 in creating great
results?
Principles and Practice o- Management
.a% 3dentify the problems in this case.
.b% *o you thin, the decision ta,en by shu,la is in ,eeping with the faith7 trust and creating
developmental climate in the organisation? @ritically evaluate
.c% !ow would you help in improving rough and tough behavior of employees?
.a% 3dentify the core issues in the case
.b% 'lace yourself in the position of the 'ersonnel *irector. Which of the following courses of action
would you have chosen and why?
.i% Would you have discharged both men?
.ii% Would you have discharged Bhola only?
.iii% Would you have discharged ?athu only?
.iv% Would you have discharged neither of them? Lustify your choice of decision.
.c% What policy and procedural changes would you recommend for handling such cases in future?
.a% What are the core issues the case?
.b% *o you agree with the statement K5he problem7 of course7 has its roots in the production
department itself=? Ceason out your stand.
.c% @ritically evaluate the finding that old supervisors complain and new wor,ers to resist any type of
control.
.d% What type of control system would you suggest to the company to improve the production?
.a% What do you thin, is the real7 problem in this case?
.b% !ow do you perceive the stand of 1r. 0ingh? -nalyBe critically.
.c% What intervention should 1r. 0ingh use to rectify the type7 of situation he is presently confronted
with? *iscuss giving the reasons.
.d% *iscuss the implications of effecting them with your recommendations.
4uestions$
.a% What is the problem in your opinion? Elaborate.
.b% !ow would you explain the behavior of Cenu and 1rs. Mhan? *id 1rs. Mhan handle the situation
timely and properly?
.c% -ssume that you are the 'ersonnel 1anager. What are the alternatives available with 1rs. Mhan?
.d% What do you consider the best alternative? Why?
Principles and Practice o- Management
1. What opportunities and threats did 1c*onaldEs face ? !ow did it handle them ? What
alternatives could it have chosen ?
2. Before 1c*onaldEs entered the European mar,et7 few people believed that fast food
could be successful in Europe. Why do you thin, 1c*onaldEs has succeeded ? What strategies
did it follow ? !ow did these differ from its strategies in -sia ?
. What is 1c*onaldEs basic philosophy ? !ow does it enforce this philosophy and adapt to
different environments ?
". 0hould 1c*onaldEs expand its menu ? 3f you say no7 then why not ? 3f you say yes7 what ,inds
of precuts should it add ?
#. Why is 1c*onaldEs successful in many countries around the world ?
1. @an a division manager develop verifiable goals7 or objectives7 when the president has not assigned
them to him or her? !ow? What ,ing of information or help do you believe is important for the
division manager to have from head2uarters?
2. Was the division manager setting goals in the best way? What would you have done?
1. Evaluate the formulation of the merger between *aimler and @hrysler. *iscuss the
strategic fit and the different product lines.
2. -ssess the international perspectives of Eaton and 0chrempp.
. What are the difficulties in merging the organiBational cultures of the two companies?
". What is the probability of success of failure of the merger? What other mergers do you foresee
in the car industry?
1. 5he reFengineering efforts focused on the business process system. *o you thin, other
processes7 such as the human system7 or other managerial policies need to be considered in a process
redesign?
2. What do you thin, was the reaction of the brand managers7 who may have wor,ed under the
old system for many years7 when the category management structure was installed?
. -s a consultant7 would you have recommended a topFdown or bottomFup approach7 or
both7 to process redesign and organiBational change? What are the advantages and disadvantages
of each approach?
1. 3s the !ewlett ; 'ac,ard way of managing creating a climate in which employees are motivated
to contribute to the aims of the organiBation? What is uni2ue about the !' Way?
2. Would the !' managerial style wor, in any organiBation? Why7 or why not? What are the
conditions for such a style to wor,?
1. 3n the ?8113 joint venture7 what did 5oyota gain? What were the benefits for Aeneral 1otors?
2. -s a consultant7 what strategies would you recommend for European carma,ers to
improve their competitive position in the global car industry?
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P"O.ECT MANAGEMENT
1. What is 9rganiBation @ulture7 how do you create culture in project management?
2. Write short notes on the following
a% 0uitable 9rganiBation 0tructure for 'rojects
b% 0ta,eholder 1anagement
. What are the approaches in 'roject 0creening I 0election?
". a% Explain Wor, Brea, *own 0tructure.
b% Explain /inancial 1odule in 'roject 1anagement.
#. What is Cis, 1anagement in 'rojects7 also explain /our Fstage process?
(. What factors do you consider in preparation of project budgets?
) a% What is cross functional coF operation?
b% Explain the uses of &irtual 'roject teams.
+. Write short notes on the following
a% 'roject 5ermination I types of project 5ermination b% /uture 5rends in 'roject 1anagement
/uantitative Tec!ni0ues
1. *istinguish between decision ma,ing under certainty and decision ma,ing under uncertainty.
1ention certain methods for solving decision problems under uncertainty. *iscuss how these
methods can be applied to solve decision problems.
2. *istinguish between probability and nonFprobability sampling. Elucidate the reasons for the
use of nonFprobability sampling in many situations in spite of its theoretical wea,nesses.
. What are models? *iscuss the role of models in decisionFma,ing. !ow can you classify models
on the basis of behavior characteristics?
". What are matrices? !ow are determinants different from matrices? *iscuss few applications of
matrices in business.
Section B
Write short notes on any ten of the following$
.a% @oncept of 1axima and 1inima
.b% 5ypes of classification of data
.c% 'ascal *istribution
.d% 1ultiFstage sampling I 1ultiFphase sampling
.e% BoxFLen,ins 1odels for 5ime 0eries
.f% *eterminant of a 02uare 1atrix
.g% 'rimary and 0econdary *ata
.h% Bernoulli 'rocess
.i% 5he 0tudentJs t *istribution
.j% 8se of -utoFcorrelations in identifying 5ime 0eries
.M% -bsolute value function
.l% 4uantiles
.m% @riteria of pessimism in decision theory
.n% @luster vs. 0tratum
.o% 1oving average models
.p% 0tep function
.2% 1ore than type ogive
.r% 0ubjectivistJs criterion in decision ma,ing
.s% *ouble sampling
.t% -uto regressive models
"etail Management
1. *o you thin, that people will buy merchandise related to movies? 3t yes please mentions the
reasons.
2$F 0uggest ways to overcome from piracy problems in movie merchandising?
$F 0uggest new type of merchandise that film producers can bring it to the mar,et?
"$F -re you aware of !ollywood movie merchandise? 3f yes specify how they are different from bolly
wood merchandise. *o you thin, that 3ndian consumer buy !ollywood merchandise?
1$F *o you thin, that virtual retailing channel will have consumer confidence?
2$F !ow the company should attract the modern house wife who addict to serials to watch home
shop?
$F *iscuss the new product development strategies used in the case?
"$F *o you thin, ?etwor, 1+Es segmentation is proper? @omment.
1. -nalyBe the pricing strategies adopted by cafR coffee day to establish its own identity amongst its
competitors
1. -nalyBe the mar,eting strategies adopted by 0harma to promote his bouti2ueF1riganani.
2. What steps should 1r. 0harma ta,e to promote the sales
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