Description
India is an under penetrated market for watches
27% of Indians own a watch
Total estimated market as of 2005
Volume ~35 mn units
Value: Rs 2328 crores (USD 530 Mn)
Vast proportion of the Indian market is below Rs 500
~68% (85% by volume)
Market has been split into low end, mass market, mid market, premium
1
Wrist Watch
2
Industry Overview
?
India is an under penetrated market for watches
•
27% of Indians own a watch
?
Total estimated market as of 2005
•
Volume ~35 mn units
•
Value: s 232! crores "#$% 530 &n'
?
Vast proportion of the Indian market is (elow s
500
•
~)!% "!5% (* +olume'
?
&arket has (een split into low end, mass market,
mid market, premium
3
Major Players
-
HMT
?
.irst ma/or watch manufacturer in India and
undisputed market leader till the entr* of Titan
?
0ffshoot of India1s self2reliance and import
su(stitution concept
?
&ain 3ualit* offered sturdiness and relia(ilit*
?
4s a market leader +er* few a55ressi+e
ad+ertisement campai5n
?
6o new ad+ertisement dri+e in recent *ears
?
$till holds a small market share amon5 the old
faithful lo*al
?
7ack of new and trend* desi5n has led to erosion of
+alue amon5 the new 5eneration
5
Titan
?
4 /oint +enture (etween the Tata 5roup and the Tamil 6adu
Industrial %e+elopment 8orporation
?
7aunched in 9:!-
?
Titan is toda* world1s si;th lar5est, inte5rated watch manufacturer
and India1s lar5est
?
- factories 2 main watch and /eweller* plants in
India is an under penetrated market for watches
27% of Indians own a watch
Total estimated market as of 2005
Volume ~35 mn units
Value: Rs 2328 crores (USD 530 Mn)
Vast proportion of the Indian market is below Rs 500
~68% (85% by volume)
Market has been split into low end, mass market, mid market, premium
1
Wrist Watch
2
Industry Overview
?
India is an under penetrated market for watches
•
27% of Indians own a watch
?
Total estimated market as of 2005
•
Volume ~35 mn units
•
Value: s 232! crores "#$% 530 &n'
?
Vast proportion of the Indian market is (elow s
500
•
~)!% "!5% (* +olume'
?
&arket has (een split into low end, mass market,
mid market, premium
3
Major Players
-
HMT
?
.irst ma/or watch manufacturer in India and
undisputed market leader till the entr* of Titan
?
0ffshoot of India1s self2reliance and import
su(stitution concept
?
&ain 3ualit* offered sturdiness and relia(ilit*
?
4s a market leader +er* few a55ressi+e
ad+ertisement campai5n
?
6o new ad+ertisement dri+e in recent *ears
?
$till holds a small market share amon5 the old
faithful lo*al
?
7ack of new and trend* desi5n has led to erosion of
+alue amon5 the new 5eneration
5
Titan
?
4 /oint +enture (etween the Tata 5roup and the Tamil 6adu
Industrial %e+elopment 8orporation
?
7aunched in 9:!-
?
Titan is toda* world1s si;th lar5est, inte5rated watch manufacturer
and India1s lar5est
?
- factories 2 main watch and /eweller* plants in