ambrish2005
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techniques and up-to-date sources of information
b) Preparing marketing strategies that are affordable, meet organisational objectives and reach the intended target audience
c) Implementing and monitoring marketing activities to ensure they are effective and understandable to the audience
d) Conducting ongoing evaluation to constantly improve marketing information and the organisational response
Evidence
_ Ability to develop a marketing strategy for a specific tourism and/or hospitality product, service or organisation. Plans should identify current and relevant industry organisation marketing issues and include a detailed, realistic implementation program.
Critical Skills and Essential knowledge:
To demonstrate competence, evidence of skills and knowledge in the following areas is required:
_ Market analysis and planning techniques
_ Internal and external issues which impact on market planning
_ Industry marketing and distribution networks
_ Research skills
_ Knowledge and understanding of specific implementation and monitoring issues
Range statement
Marketing strategies may be for a specific product or service (new or existing); a small/medium sized business organisation; a destination; a single event.
Unit G21 -Manage Finances within a Budget
Deals with the skills and knowledge required to take responsibility for budget management. Others may undertake budget development, and these skills are covered in the element Prepare and Monitor Budgets. It covers:
a) Allocating budget resources as available to a
b) Preparing marketing strategies that are affordable, meet organisational objectives and reach the intended target audience
c) Implementing and monitoring marketing activities to ensure they are effective and understandable to the audience
d) Conducting ongoing evaluation to constantly improve marketing information and the organisational response
Evidence
_ Ability to develop a marketing strategy for a specific tourism and/or hospitality product, service or organisation. Plans should identify current and relevant industry organisation marketing issues and include a detailed, realistic implementation program.
Critical Skills and Essential knowledge:
To demonstrate competence, evidence of skills and knowledge in the following areas is required:
_ Market analysis and planning techniques
_ Internal and external issues which impact on market planning
_ Industry marketing and distribution networks
_ Research skills
_ Knowledge and understanding of specific implementation and monitoring issues
Range statement
Marketing strategies may be for a specific product or service (new or existing); a small/medium sized business organisation; a destination; a single event.
Unit G21 -Manage Finances within a Budget
Deals with the skills and knowledge required to take responsibility for budget management. Others may undertake budget development, and these skills are covered in the element Prepare and Monitor Budgets. It covers:
a) Allocating budget resources as available to a