Word-of-mouth Promotion : We consider word-of-mouth promotion very much instrumental in sensitizing the prospects. In the hotel industry, it is much more significant that the satisfaction of users is give top priority- Of course, there are a number of components to promote sale but it is right to mention that other constituents may be ineffective but the word-of-mouth can't.
The word-of-mouth promoters are those who are satisfied with the services of hotels or are motivated to motivate the prospects. We can't deny the fact that one bad meal would often do more damage by word-of-mouth than fifty good meals.
Our guests take a good meal for granted but don't forget to narrate to their friends and relatives about a bad meal or the bitter experiences of menu-fatigue.
This speaks of the fact that word-of-mouth promotion can show more negative effects and therefore the hotels and hotel companies need to assign due weightage to this component of the promotion mix. Of course, the dissatisfied group of users are free to complain to the hotel management but often they don't act.
We find them close-mouthed and stiff-lipped till they make a good-bye and after going back they try their best to think twice before coming to that hotel again. Moreover they start narrating to their friends and relatives their bitter experiences of menu fatigue even without taking a rest.
It is against this background that high-level functions, refined behaviour and world class services by the hotel personnel carry some meaning. These services pave the ways for oral communication and recommendation.
The word-of-mouth promoters are those who are satisfied with the services of hotels or are motivated to motivate the prospects. We can't deny the fact that one bad meal would often do more damage by word-of-mouth than fifty good meals.
Our guests take a good meal for granted but don't forget to narrate to their friends and relatives about a bad meal or the bitter experiences of menu-fatigue.
This speaks of the fact that word-of-mouth promotion can show more negative effects and therefore the hotels and hotel companies need to assign due weightage to this component of the promotion mix. Of course, the dissatisfied group of users are free to complain to the hotel management but often they don't act.
We find them close-mouthed and stiff-lipped till they make a good-bye and after going back they try their best to think twice before coming to that hotel again. Moreover they start narrating to their friends and relatives their bitter experiences of menu fatigue even without taking a rest.
It is against this background that high-level functions, refined behaviour and world class services by the hotel personnel carry some meaning. These services pave the ways for oral communication and recommendation.