CATERING TO ALL NEEDS[/b]
THE STORY OF A MIDDLE CLASS WOMAN.[/b]
How she became an entrepreneur[/b]
Anita and Anuj had been married for over 15 years. They had three beautiful daughters, business was good, and they had little to complain about in life. Anita was happy to be a home maker and spent her time taking care of her family.
Life did an about-turn one fine day, when Anita discovered to her horror, that Anuj had run up huge debts, business was running at a loss, creditors were queuing up outside the house and even their own house had been mortgaged!
She was in a dilemma. The easiest way out was to rave and rant and achieve nothing. She could run away from the situation, but go where? Food had to be put on the table, bills had to be paid at the end of the month, education for her three girls had to continue. She could borrow money but how would she return it? What should she do?
It was then that she took a bold step forward. She approached a well-to-do cousin and told him being a good cook herself, she would like to get into catering, but she needed financial assistance to start. He agreed, and bought her a fridge, freezer, cooking utensils and crockery. Her parents loaned her some money to tide her over the teething problems, and she hired one cook and got started.
She first told friends and relatives, put up posters in schools, stores and offices. She really couldn't afford to advertise. She slogged whipping up delicious cakes, desserts, kebabs, butter chicken and roghan josh on orders. Orders trickled in, but she could barely cover costs.
Then came a dinner order from a friend, who was having a party for 50. Anita knew she could make it or break it! She hired waiters for serving, cooked everything to perfection with help from 3 hired cooks, hired serving dishes and somehow saw the order through! There was no looking back!
Today, Anuj supervises the outdoor catering for parties, the girls help in the cooking / marketing / deliveries, she employs four cooks on a regular basis and earns enough to not only run her home, but also clear Anuj's debts little by little.
Anita had the spirit and the drive. She chose to work out of home since she knew nothing better and had never worked before. Meticulous planning, frugal living and hard work have all paid dividends, as everyone in Delhi knows of "Saffron Caterers
[/b]
THE STORY OF A MIDDLE CLASS WOMAN.[/b]
How she became an entrepreneur[/b]
Anita and Anuj had been married for over 15 years. They had three beautiful daughters, business was good, and they had little to complain about in life. Anita was happy to be a home maker and spent her time taking care of her family.
Life did an about-turn one fine day, when Anita discovered to her horror, that Anuj had run up huge debts, business was running at a loss, creditors were queuing up outside the house and even their own house had been mortgaged!
She was in a dilemma. The easiest way out was to rave and rant and achieve nothing. She could run away from the situation, but go where? Food had to be put on the table, bills had to be paid at the end of the month, education for her three girls had to continue. She could borrow money but how would she return it? What should she do?
It was then that she took a bold step forward. She approached a well-to-do cousin and told him being a good cook herself, she would like to get into catering, but she needed financial assistance to start. He agreed, and bought her a fridge, freezer, cooking utensils and crockery. Her parents loaned her some money to tide her over the teething problems, and she hired one cook and got started.
She first told friends and relatives, put up posters in schools, stores and offices. She really couldn't afford to advertise. She slogged whipping up delicious cakes, desserts, kebabs, butter chicken and roghan josh on orders. Orders trickled in, but she could barely cover costs.
Then came a dinner order from a friend, who was having a party for 50. Anita knew she could make it or break it! She hired waiters for serving, cooked everything to perfection with help from 3 hired cooks, hired serving dishes and somehow saw the order through! There was no looking back!
Today, Anuj supervises the outdoor catering for parties, the girls help in the cooking / marketing / deliveries, she employs four cooks on a regular basis and earns enough to not only run her home, but also clear Anuj's debts little by little.
Anita had the spirit and the drive. She chose to work out of home since she knew nothing better and had never worked before. Meticulous planning, frugal living and hard work have all paid dividends, as everyone in Delhi knows of "Saffron Caterers
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