Will DNA beat Times of India?
Some advertising men underline the Dainik Bhaskar group's earlier successes in markets like Rajasthan and Gujarat. But even Sudhir Agarwal notes: "We are not saying that we will beat The Times of India. All we want to create is a credible, workable newspaper.
The Times of India is not our benchmark.” The Mumbai market is not about who can launch. It is about who can sustain." DNA is to create its own place and nor to beat or replace anyone else.
Clearly, there will be turmoil in Mumbai in the coming months. Price wars are a foregone conclusion. Newspaper companies will pour crore of rupees into marketing and commissions for distributors and hawkers.
Some advertising men underline the Dainik Bhaskar group's earlier successes in markets like Rajasthan and Gujarat. But even Sudhir Agarwal notes: "We are not saying that we will beat The Times of India. All we want to create is a credible, workable newspaper.
The Times of India is not our benchmark.” The Mumbai market is not about who can launch. It is about who can sustain." DNA is to create its own place and nor to beat or replace anyone else.
Clearly, there will be turmoil in Mumbai in the coming months. Price wars are a foregone conclusion. Newspaper companies will pour crore of rupees into marketing and commissions for distributors and hawkers.