The Indian online advertising market has exploded in recent years, coinciding with the rapid growth of internet users in India. With over 50 million users online, the market is poised to grow to $500 million by the end of 2011. This presents a huge opportunity for advertisers to catch precious eyeballs and views, and it is imperative that any Indian company should employ online advertising as part of its marketing strategy.
Advertising online for companies in India presents a unique proposition. First of all, the majority of the 50+ million users online belong to the coveted 18-35 age group. This is the age group that has benefitted most from the liberalization of the economy over the past two decades, and has income to spare. Moreover, this section of the population is also well versed in using technology, and has a willingness to spend money online. In fact, this is the primary reason for the exponential growth of the online advertising market from $50 million to $500 million from 2007 to 2011.
Until a few years ago, a typical Indian company wanting to advertise online was hampered by the lack of ad networks that catered exclusively to an Indian audience. However, over the past 2-3 years, a number of companies have come up that offer customized advertising solutions, from pay-per-click, to CPM based display advertising. It is possible to buy a lot of inventory and page views easily, which has made marketing so much easier.
A great advantage for an Indian company advertising online is the relative lack of competition at present. Rather than paying exorbitant amounts for traditional advertising (print, television, etc.), you can get a much better return for your investment by exploiting the online medium which can offer more competitive advertising rates. Best of all, every click, every page view can offer valuable insights into the nature of your clients and prospective customer base.
The current crop of internet users has been bred in the ‘social media’ culture. Twitter and Facebook come as naturally to them as Email. Consequently, social media advertising is another highly profitable marketing medium that an Indian company can exploit. These solutions offer customizable, quantifiable advertising platforms, along with branding opportunities. This is the reason for a number of high profile brands such as Nike, Coca-Cola, etc. employing these new platforms to reach out to their Indian audience.
Any Indian company looking to grab valuable eyeballs cost effectivelshould definitely look at online advertising as an option. It’s not only cheap, but also offers in depth, measurable statistics that can offer valuable insights into the target audience.
Advertising online for companies in India presents a unique proposition. First of all, the majority of the 50+ million users online belong to the coveted 18-35 age group. This is the age group that has benefitted most from the liberalization of the economy over the past two decades, and has income to spare. Moreover, this section of the population is also well versed in using technology, and has a willingness to spend money online. In fact, this is the primary reason for the exponential growth of the online advertising market from $50 million to $500 million from 2007 to 2011.
Until a few years ago, a typical Indian company wanting to advertise online was hampered by the lack of ad networks that catered exclusively to an Indian audience. However, over the past 2-3 years, a number of companies have come up that offer customized advertising solutions, from pay-per-click, to CPM based display advertising. It is possible to buy a lot of inventory and page views easily, which has made marketing so much easier.
A great advantage for an Indian company advertising online is the relative lack of competition at present. Rather than paying exorbitant amounts for traditional advertising (print, television, etc.), you can get a much better return for your investment by exploiting the online medium which can offer more competitive advertising rates. Best of all, every click, every page view can offer valuable insights into the nature of your clients and prospective customer base.
The current crop of internet users has been bred in the ‘social media’ culture. Twitter and Facebook come as naturally to them as Email. Consequently, social media advertising is another highly profitable marketing medium that an Indian company can exploit. These solutions offer customizable, quantifiable advertising platforms, along with branding opportunities. This is the reason for a number of high profile brands such as Nike, Coca-Cola, etc. employing these new platforms to reach out to their Indian audience.
Any Indian company looking to grab valuable eyeballs cost effectivelshould definitely look at online advertising as an option. It’s not only cheap, but also offers in depth, measurable statistics that can offer valuable insights into the target audience.