Description
Hienz Tomato ketchup is world's biggest brand in Tomato ketchup, still it is not running well in India, we tried to find out few reasons, shared with you.
%
% %&!
J¾°¾ °?°° f"
3:/,3.041
!741 3:7 !741 3:7 #,5:9
!705,70/-
$009, , !79,2 :2,7 ,/:7, !,78:7,2 ,208 0-,70
% , 10 0,78 -,. 90 1,89 144/ 2,709 3 3/, ,8 349 , ;07 57423039 3/:897 2489 -0.,:80 9070 070 088 41 1,89 144/ 4398 ,3/ /8548,-0 3.4208 :9 9 90 749 41 -49 9080 0020398 90 1,89 144/ 2,709 3 3/, 70.0;0/ , -4489 ,89 144/ ,3/ 09.:5 ,70 /70.9 574547943, 94 430 ,34907 %0 8009 ,3/ 9,3 9,890 574;/0/ - 09.:5 ,//8 94 90 03970 050703.0 41 , /0.4:8 47 1307 .3 20, %:8 90 780 3 90 /02,3/ 147 1,89 144/ ,8 708:90/ 3 90 780 3 90 /02,3/ 147 09.:5 3 3/, ..47/3 94 , 70.039 8:7;0 .43/:.90/ - 43 94 ,79 9 8 0892,90/ 9,9 3/,38 8503/ ,-4:9 #8 .7470 , 0,7 3 1,89
144/ .039078
,709!,078
,
88,3
03
9078
$4:7.0995 -:83088 2,58413/, .42 945
-7,3/8
3/, 945
09.:5
-7,3/8
3
3/, 92
:77039 90 3/,3 09.:5 2,709 8 ;,:0/ ,9 #8
.7470 %0 945 09.:5 7,3/8 3 3/, ,70 , 88,3 ,3/ 03 0890 8 , 0,/8 90 3/,3 09.:5 2,709 9 , 2,709 8,70 41 3/:89,3 &30;07 290/ 8 88,3 1448 9 , 2,709 8,70 41 ,3/ 03 4/8 , 949, 2,709 8,70 41 ,74:3/
..47/3 94 3/:897 050798 9070 8 89 ,-:3/,39 8.450 147 2574;02039 ,8 09.:5 503097,943 8 4 3 90 7:7, ,70,8 ;03 3 :7-,3 ,70,8 50450 /4 349 .438:20 2:. 41 09.:5 3 90 4:80
, 88,3 03 4.,
%42,9409.:5370/0398
47%42,9409.:5
9-85
%42,9408
20/:2 .4550/
47,3/070,;08 .4550/
9-85 3438
20/:2.4550/ ,7.
.4;08 .4550/ 7003.08
.4550/
9-85 $,9
%49,890
995 085070 .42 0,9
.443
,79.0 2,
942,94
09.:5
942,94
.:930
03%42,9409.:5370/0398
%42,9408 /890/;30,7 17:.9480.47387:5 .47387:5 8,9 85.0 434354/07 ,3/3,9:7,1,;478
0309.:5
&$! 98%.07 $ % 3,88
$970398 4-,-7,3/3,20 44/,/;07983 44//897-:9433-.908 $947,088:08 470/;07983 #0,.4:994-07,:/03.0 %70,917420893-7,3/8 4.,.425099478
0,3088 55479:39
%70,98
!04504,3994,//,9,8909 0;079390,;0
50450390:5507,3/2//0.,88
,08144/39070893940,9
047,5.802039,943
W 03942,9409.:58,47/ 1,24:8-7,3/9545:,79 3.4:397080 & $ & :897,,,3/3/, W 038834324:89 09.:5 98:80/36:.807;.0 7089,:7,398
0247,5.802039,943
9,8.,:990,990394341900383 3/, 92,3,9;030.44:78 0,886:000-49908 98,550,394-492,08,3/ 102,08 %0-7,3/8247005038;0,8 .425,70/9488,3,3/ ,0
!8.47,5.802039,943
W 0309.:5857010770/3 3899:943,.0398073/, 09 7,8 3/,37308 %0 -074 %0%, ,1F41100/,,3/,789, W 110783850.,84.,1089;,8,4, ,703:2-0741.438:20794 050703.0,3/0349003942,94 09.:59,890
0,;47$02039,943
W 03574;/0850.,41107/:73 1089;,894,997,.92470.438:2078 W %009.:582,/041850., 942,94089480,707.3.45030, 8:-89,3.09,93-98.,3.07 W %42,9409.:533/,8507.0;0/94 -0,8,305038;0-7,3/8
%42,94!:700
%42,94!,890 4.43:9.:930
4.43:9.47,3/07 .:930
,:72.:930
!.0
$:7;0 :9.420
,0 02,0
#49 708 70,/ $3,.8
93 907
489419050450,;0%42,9409.:59 $3,.8 70,/,3/ 703. 708 0700.,38:0890394,/;0790,892,08 ,,-9940,9039 #49 ,3/ 2489 ;0793 9,93.70,80908,08
030//3%42,9409.:5-03807;0/
%.
%3
!04500%.%42,9409.:5 03.02,3 5045057010703 03.,3.420:59938,:.0,8,305072039 ,3/.,3/0./0439070854380 090794.4393:047349
4907
%0-499041942,9409.:58,70/02,3/0/0;03 390570803.04182,078041-49908
,88 !,89. !4:. 907
489419050450,70.44839097,/943,,41 5,.,0 $910,,7050450,704593147!4:.47!,89.5,.8
, 88,3 03 907
489414:7708543/039807088,3 .448078
907 !7.0 %. 447 %,890
489419050450.4480,-7,3/-0.,:80419 8 9,890
!,3%42,94 49 $009 343 ,7. %, ,8,, ,95,9 !:/3, 907
!04500905,3942,9409.:524709,3 1,;4:70/
,7.:930 8,:.0 ,93 7003,93 4202,/0 4202,/0 :80 2$,:.0 ,2 ,2 430 493 !.0 !:/3,,93 $0,3 %42,94,93
489419050450,;04202,/0,93 489419050450,;04202,/0,93 3890,/41 %42,9409.:5 03.,3,/;07900 4:3-74907174294340894;,0,3/0,9 09.:5-701:83,93 09.:5-701:83,93 ,3/908498-09907 09/,03970420,398900309.:5 09/,03970420,398900309.:5
%,890 370/0398 11078 7,3/2,0 !7.0 ":,9
":,9,3/9,890.,32,050450.,3090 -7,3/
% '
085,507
47/41 4:9
#,/4
907
!0450094,9.%' 03.02489419020994 34,-4:9%42,9409.:5-7,3/8974:%' 0700.,38:0890394,/;0790247043%' 7,9079,3,34907 0/,
8. 1107
:09
42-45,.8
70019
97,"99 907
97,":,399 8902489,..0590/41107
":,9
!7.0
4!7.0
4":,9
,7093$97,9008
¾ ¯ °
%@I%
,7093$97,9008 ¾ ¯ °
%9°%
,7093$97,9008 f° °?
9$,,7 9$,,7 ,3/,7 02-:7
303970 8019070,7043-499084103,9-49942
41908018.4;070/- , ,3/
-88,3
41908018.4;070/- , ,3/
-88,3 080- 4.,-7,3/8
,7093$97,9008 f° °?
90307,$9470 $,39,.7:
%070834-7,3/34103,9, :98988,3 ,3/ , 2,08907,39490801 :98988,3 ,3/ , 2,08907,39490801
,7093$97,9008 f° °? fn
,f??
,7093$97,9008 f° °? fn
¾¾f°
!,0 49 4:3/
,7093$97,9008 f° °? fn
°
03,882,,3/:3343547914441 574/:.98
W %42,9409.:5,3/$,:.0 4208903/,3,93 :.08 3080$,:.08 :7450,32,433,80 389,392,8,,8 #0,/940,920,8 #,2, 40 , ,,3 ,/, 7
%01706:03.41/;079802039808843%' 90 248957010770/,41,,703088 7,3/3,990$947088;075447
9 8%.30888908970,39 4103 03/408349,;0,997,.9;05,.,3
9.42089,8849908 86:0007,3/8,.098
0383499,7093908:-899:9080 , 3 90,/8 3/,3.438:2078090;,70931,;4:78
0382883439 9,809.:5,3/$,:.043
0384:/.420:592,34907411078
0384:/,/;079800309.:5,8,0,9 574/:.9-843,997-:90870,90/943:97943 ;9,23,3/57490309. %42,0.:8942078 507.0;09,8,0,9574/:.9 ..47/3948:7;0
.43/:.90/- %0.,3.077080,7.14:3/,94341 207., %42,9409.:5844/1470,9 9,8.,3.07 1930020398.,0/ .45030 %8.,3,8405 19,,3890,79/80,80
$4:7.0995 7.7/0847808 :-5,08 .42 :- 0,9
-030198
41
942,94
09.:5
03.,3411071,;4:78 3430,8,.42-45,. 9/8.4:39,3/4907411078 , 870,534398-!74/:.95479
144 03.003.,3/;07813.42502039,7 574/:.98,3/41107,.42-45,.0-04 03%42,9409.:5!4:.90370,/ 03%42,9409.:5!4:.903 $3,.8 4 , ,,7,/ 703. 708 09.
, !74/:.98
$4:/7,-9024703899:943,90
:58147 8,.098849,9-7,3/70,.089450450 ,7088;0 %0/897-:943.,330410384:/-02:. /0050794503097,90907:7,2,709 $4.,2,70930 ,3/%%% # .4:/,84-0:80/-2,32,3:2474:8 82,.58
0384:/3974/:.0/11070391,;4:78 ,3/ 8570,/90,,703088974:% % %% 3.:/384.,309478 03.4:/89,79:5990$54798,.9;9
W 09070/907039 /430147/89 ,, ,.0 490 , 9,30 !,39903 3/41,.9;9
0384:/9,05,79384.,7085438-9
W ,389,79-44//43,943,.9;9 99,30 ,8 ,2:3 -,3, 8,90 /.4:/-00 300/-44/ 49078,8909,30
% &
doc_485718698.pptx
Hienz Tomato ketchup is world's biggest brand in Tomato ketchup, still it is not running well in India, we tried to find out few reasons, shared with you.
%
% %&!
J¾°¾ °?°° f"
3:/,3.041
!741 3:7 !741 3:7 #,5:9
!705,70/-
$009, , !79,2 :2,7 ,/:7, !,78:7,2 ,208 0-,70
% , 10 0,78 -,. 90 1,89 144/ 2,709 3 3/, ,8 349 , ;07 57423039 3/:897 2489 -0.,:80 9070 070 088 41 1,89 144/ 4398 ,3/ /8548,-0 3.4208 :9 9 90 749 41 -49 9080 0020398 90 1,89 144/ 2,709 3 3/, 70.0;0/ , -4489 ,89 144/ ,3/ 09.:5 ,70 /70.9 574547943, 94 430 ,34907 %0 8009 ,3/ 9,3 9,890 574;/0/ - 09.:5 ,//8 94 90 03970 050703.0 41 , /0.4:8 47 1307 .3 20, %:8 90 780 3 90 /02,3/ 147 1,89 144/ ,8 708:90/ 3 90 780 3 90 /02,3/ 147 09.:5 3 3/, ..47/3 94 , 70.039 8:7;0 .43/:.90/ - 43 94 ,79 9 8 0892,90/ 9,9 3/,38 8503/ ,-4:9 #8 .7470 , 0,7 3 1,89
144/ .039078
,709!,078
,
88,3
03
9078
$4:7.0995 -:83088 2,58413/, .42 945
-7,3/8
3/, 945
09.:5
-7,3/8
3
3/, 92
:77039 90 3/,3 09.:5 2,709 8 ;,:0/ ,9 #8
.7470 %0 945 09.:5 7,3/8 3 3/, ,70 , 88,3 ,3/ 03 0890 8 , 0,/8 90 3/,3 09.:5 2,709 9 , 2,709 8,70 41 3/:89,3 &30;07 290/ 8 88,3 1448 9 , 2,709 8,70 41 ,3/ 03 4/8 , 949, 2,709 8,70 41 ,74:3/
..47/3 94 3/:897 050798 9070 8 89 ,-:3/,39 8.450 147 2574;02039 ,8 09.:5 503097,943 8 4 3 90 7:7, ,70,8 ;03 3 :7-,3 ,70,8 50450 /4 349 .438:20 2:. 41 09.:5 3 90 4:80
, 88,3 03 4.,
%42,9409.:5370/0398
47%42,9409.:5
9-85
%42,9408
20/:2 .4550/
47,3/070,;08 .4550/
9-85 3438
20/:2.4550/ ,7.
.4;08 .4550/ 7003.08
.4550/
9-85 $,9
%49,890
995 085070 .42 0,9
.443
,79.0 2,
942,94
09.:5
942,94
.:930
03%42,9409.:5370/0398
%42,9408 /890/;30,7 17:.9480.47387:5 .47387:5 8,9 85.0 434354/07 ,3/3,9:7,1,;478
0309.:5
&$! 98%.07 $ % 3,88
$970398 4-,-7,3/3,20 44/,/;07983 44//897-:9433-.908 $947,088:08 470/;07983 #0,.4:994-07,:/03.0 %70,917420893-7,3/8 4.,.425099478
0,3088 55479:39
%70,98
!04504,3994,//,9,8909 0;079390,;0
50450390:5507,3/2//0.,88
,08144/39070893940,9
047,5.802039,943
W 03942,9409.:58,47/ 1,24:8-7,3/9545:,79 3.4:397080 & $ & :897,,,3/3/, W 038834324:89 09.:5 98:80/36:.807;.0 7089,:7,398
0247,5.802039,943
9,8.,:990,990394341900383 3/, 92,3,9;030.44:78 0,886:000-49908 98,550,394-492,08,3/ 102,08 %0-7,3/8247005038;0,8 .425,70/9488,3,3/ ,0
!8.47,5.802039,943
W 0309.:5857010770/3 3899:943,.0398073/, 09 7,8 3/,37308 %0 -074 %0%, ,1F41100/,,3/,789, W 110783850.,84.,1089;,8,4, ,703:2-0741.438:20794 050703.0,3/0349003942,94 09.:59,890
0,;47$02039,943
W 03574;/0850.,41107/:73 1089;,894,997,.92470.438:2078 W %009.:582,/041850., 942,94089480,707.3.45030, 8:-89,3.09,93-98.,3.07 W %42,9409.:533/,8507.0;0/94 -0,8,305038;0-7,3/8
%42,94!:700
%42,94!,890 4.43:9.:930
4.43:9.47,3/07 .:930
,:72.:930
!.0
$:7;0 :9.420
,0 02,0
#49 708 70,/ $3,.8
93 907
489419050450,;0%42,9409.:59 $3,.8 70,/,3/ 703. 708 0700.,38:0890394,/;0790,892,08 ,,-9940,9039 #49 ,3/ 2489 ;0793 9,93.70,80908,08
030//3%42,9409.:5-03807;0/
%.
%3
!04500%.%42,9409.:5 03.02,3 5045057010703 03.,3.420:59938,:.0,8,305072039 ,3/.,3/0./0439070854380 090794.4393:047349
4907
%0-499041942,9409.:58,70/02,3/0/0;03 390570803.04182,078041-49908
,88 !,89. !4:. 907
489419050450,70.44839097,/943,,41 5,.,0 $910,,7050450,704593147!4:.47!,89.5,.8
, 88,3 03 907
489414:7708543/039807088,3 .448078
907 !7.0 %. 447 %,890
489419050450.4480,-7,3/-0.,:80419 8 9,890
!,3%42,94 49 $009 343 ,7. %, ,8,, ,95,9 !:/3, 907
!04500905,3942,9409.:524709,3 1,;4:70/
,7.:930 8,:.0 ,93 7003,93 4202,/0 4202,/0 :80 2$,:.0 ,2 ,2 430 493 !.0 !:/3,,93 $0,3 %42,94,93
489419050450,;04202,/0,93 489419050450,;04202,/0,93 3890,/41 %42,9409.:5 03.,3,/;07900 4:3-74907174294340894;,0,3/0,9 09.:5-701:83,93 09.:5-701:83,93 ,3/908498-09907 09/,03970420,398900309.:5 09/,03970420,398900309.:5
%,890 370/0398 11078 7,3/2,0 !7.0 ":,9
":,9,3/9,890.,32,050450.,3090 -7,3/
% '
085,507
47/41 4:9
#,/4
907
!0450094,9.%' 03.02489419020994 34,-4:9%42,9409.:5-7,3/8974:%' 0700.,38:0890394,/;0790247043%' 7,9079,3,34907 0/,
8. 1107
:09
42-45,.8
70019
97,"99 907
97,":,399 8902489,..0590/41107
":,9
!7.0
4!7.0
4":,9
,7093$97,9008
¾ ¯ °
%@I%
,7093$97,9008 ¾ ¯ °
%9°%
,7093$97,9008 f° °?
9$,,7 9$,,7 ,3/,7 02-:7
303970 8019070,7043-499084103,9-49942
41908018.4;070/- , ,3/
-88,3
41908018.4;070/- , ,3/
-88,3 080- 4.,-7,3/8
,7093$97,9008 f° °?
90307,$9470 $,39,.7:
%070834-7,3/34103,9, :98988,3 ,3/ , 2,08907,39490801 :98988,3 ,3/ , 2,08907,39490801
,7093$97,9008 f° °? fn
,f??
,7093$97,9008 f° °? fn
¾¾f°
!,0 49 4:3/
,7093$97,9008 f° °? fn
°
03,882,,3/:3343547914441 574/:.98
W %42,9409.:5,3/$,:.0 4208903/,3,93 :.08 3080$,:.08 :7450,32,433,80 389,392,8,,8 #0,/940,920,8 #,2, 40 , ,,3 ,/, 7
%01706:03.41/;079802039808843%' 90 248957010770/,41,,703088 7,3/3,990$947088;075447
9 8%.30888908970,39 4103 03/408349,;0,997,.9;05,.,3
9.42089,8849908 86:0007,3/8,.098
0383499,7093908:-899:9080 , 3 90,/8 3/,3.438:2078090;,70931,;4:78
0382883439 9,809.:5,3/$,:.043
0384:/.420:592,34907411078
0384:/,/;079800309.:5,8,0,9 574/:.9-843,997-:90870,90/943:97943 ;9,23,3/57490309. %42,0.:8942078 507.0;09,8,0,9574/:.9 ..47/3948:7;0
.43/:.90/- %0.,3.077080,7.14:3/,94341 207., %42,9409.:5844/1470,9 9,8.,3.07 1930020398.,0/ .45030 %8.,3,8405 19,,3890,79/80,80
$4:7.0995 7.7/0847808 :-5,08 .42 :- 0,9
-030198
41
942,94
09.:5
03.,3411071,;4:78 3430,8,.42-45,. 9/8.4:39,3/4907411078 , 870,534398-!74/:.95479
144 03.003.,3/;07813.42502039,7 574/:.98,3/41107,.42-45,.0-04 03%42,9409.:5!4:.90370,/ 03%42,9409.:5!4:.903 $3,.8 4 , ,,7,/ 703. 708 09.
, !74/:.98
$4:/7,-9024703899:943,90
:58147 8,.098849,9-7,3/70,.089450450 ,7088;0 %0/897-:943.,330410384:/-02:. /0050794503097,90907:7,2,709 $4.,2,70930 ,3/%%% # .4:/,84-0:80/-2,32,3:2474:8 82,.58
0384:/3974/:.0/11070391,;4:78 ,3/ 8570,/90,,703088974:% % %% 3.:/384.,309478 03.4:/89,79:5990$54798,.9;9
W 09070/907039 /430147/89 ,, ,.0 490 , 9,30 !,39903 3/41,.9;9
0384:/9,05,79384.,7085438-9
W ,389,79-44//43,943,.9;9 99,30 ,8 ,2:3 -,3, 8,90 /.4:/-00 300/-44/ 49078,8909,30
% &
doc_485718698.pptx