WHY FROOTI:
Soft drink market can be divided into two categories:-
1. Carbonated soft drink
2. Non-carbonated soft drink (NCSD).
9Frooti is the market leader in the NCSD category with around 60%
market share.
The NCSD market is growing but there is intese
competition among the various segments in this market.
The market
share of Frooti in the NCSD category is on the decline because of the
Fruit Juice Segment, which is increasing at the rate of 20% per annum
along with the sluggish growth of the Fruit drink segment.
To counter
this onslaught, Frooti has introduced PET bottle packing in 250 ml, 500
ml and 1000 ml and Tetra-pack packing in 65 ml quantity.
Therefore,
we have taken up this project to suggest recommendations to Parle to
increase the share of Frooti in NCSD category and to study the market
response of the new packaging of Frooti.
Soft drink market can be divided into two categories:-
1. Carbonated soft drink
2. Non-carbonated soft drink (NCSD).
9Frooti is the market leader in the NCSD category with around 60%
market share.
The NCSD market is growing but there is intese
competition among the various segments in this market.
The market
share of Frooti in the NCSD category is on the decline because of the
Fruit Juice Segment, which is increasing at the rate of 20% per annum
along with the sluggish growth of the Fruit drink segment.
To counter
this onslaught, Frooti has introduced PET bottle packing in 250 ml, 500
ml and 1000 ml and Tetra-pack packing in 65 ml quantity.
Therefore,
we have taken up this project to suggest recommendations to Parle to
increase the share of Frooti in NCSD category and to study the market
response of the new packaging of Frooti.