Why employ eCRM?

sunandaC

Sunanda K. Chavan
Why employ eCRM?

Companies need to take firm initiatives on the eCRM frontier to

• Optimize the value of interactive relationship

• Enable the business to extend its personalized reach

• Company-ordinate marketing activities across all customer channels.

• Leverage customer information for more effective emarketing and ebusiness


• Focus the business on improving customer relationship and earning a greater share of each customer’s business through consistent measurement, assessment and “actionable” customer strategies.
 
Why employ eCRM?

Companies need to take firm initiatives on the eCRM frontier to

• Optimize the value of interactive relationship

• Enable the business to extend its personalized reach

• Company-ordinate marketing activities across all customer channels.

• Leverage customer information for more effective emarketing and ebusiness


• Focus the business on improving customer relationship and earning a greater share of each customer’s business through consistent measurement, assessment and “actionable” customer strategies.

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