Why employ eCRM?
Companies need to take firm initiatives on the eCRM frontier to
• Optimize the value of interactive relationship
• Enable the business to extend its personalized reach
• Company-ordinate marketing activities across all customer channels.
• Leverage customer information for more effective emarketing and ebusiness
• Focus the business on improving customer relationship and earning a greater share of each customer’s business through consistent measurement, assessment and “actionable” customer strategies.
Companies need to take firm initiatives on the eCRM frontier to
• Optimize the value of interactive relationship
• Enable the business to extend its personalized reach
• Company-ordinate marketing activities across all customer channels.
• Leverage customer information for more effective emarketing and ebusiness
• Focus the business on improving customer relationship and earning a greater share of each customer’s business through consistent measurement, assessment and “actionable” customer strategies.